The following platform policies apply to the Local Aggregator Unit integration. The Local Aggregator unit displays entities in categories like dining, services, or things to do. See Supported POI Types for examples.
Point of Interest (POI) Eligibility Criteria
To be eligible for ingestion and display within the Local Aggregator Unit integration, points of interest must satisfy the following criteria:
- Direct Landing Pages: Destination URLs in
brand_landing_pagesmust deep-link directly to a POI-specific landing page without forced logins, paywalls, or generic search directories.
Supported Point of Interest (POI) Types
All points of interest use category: "LOCAL" in the feed header. Partners
should provide descriptive, localized strings in establishment_category that
reflect the primary commercial activity of the location.
The following table lists the broad POI categories that are supported by the Local Aggregator Unit integration. Given the wide variety of categories, this list is not exhaustive and is updated periodically.
| Vertical | POI Categories (Not Exhaustive) | Not Enabled (Exceptions & Exclusions) |
|---|---|---|
| Dining & Food Services | Restaurants, Cafes, Bakeries, Bars, Bistros, Breweries, Pizzerias, Takeaway and Food Delivery. | Ghost kitchens without physical public presence, private membership clubs without public walk-in/ordering. |
| Beauty & Personal Care | Hair Salons, Barber Shops, Nail Salons, Day Spas, Massage Therapists, Make Up Studios, Tattoo / Piercing Parlors, Estheticians. | Mobile-only providers without physical premises or verified service areas. |
| Health & Wellness | Gyms, Fitness Studios, Yoga / Pilates Centers, Personal Trainers, Wellness Centers, Physical Therapy clinics. | Hospital emergency departments, urgent care centers, emergency triage facilities. |
| Home & Local Services | Plumbers, Electricians, HVAC Contractors, House Cleaning, Landscapers, Locksmiths, Appliance Repair, Roofers. | Unlicensed hazardous waste handling, aggregate lead generation brokers lacking direct fulfillment. |
| Things to Do (Attractions) | Museums, Historic Landmarks, Monuments, Art Galleries, Observation Decks, Botanical Gardens, Zoos, Aquariums, Theme Parks. | Live concerts, sports matches, temporary festivals (Events); single-day/multi-day guided tours and boat excursions; non-attraction locations without admission intent. |
| Automotive & Mobility | Auto Repair, Detailing, Tire Shops, Car Washes, Parking Facilities, Transit Hubs, Vehicle Dealerships, used car sales lots. | |
| Professional Services | Photography Studios, Tailors, Dry Cleaners, Electronics Repair, Pet Groomers, Veterinary Clinics. | Government administrative offices, municipal courts, purely remote/virtual consultation services. |
Supported Countries
The Local Aggregator Unit will appear in countries located in the European Economic Area (EEA).
Content Quality & Ingestion Standards
Partners should follow all overall quality guidelines for the Aggregator unit and must maintain accurate, high-fidelity metadata across all POI feeds:
- POI Identification: Each record must contain a persistent, unique
poi_idand an authorized partnerbrand_id. - Category Representation:
establishment_categoryshould describe the specific venue or place type in the localized default language. - Deduplication: Partners must deduplicate multiple offerings for the same physical venue into a single canonical POI record per location.
- POI Images: Any images you provide in your feed should relate to the specific POI. You may review our Image Guidelines for more information.