type CustomCriteria (v202408)
Stay organized with collections
Save and categorize content based on your preferences.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eCustom Criteria enables targeting using custom targeting keys of type PREDEFINED or FREEFORM.\u003c/p\u003e\n"],["\u003cp\u003eIt involves specifying the custom targeting key ID and corresponding custom targeting value IDs.\u003c/p\u003e\n"],["\u003cp\u003eA comparison operator (IS or IS_NOT) defines the targeting logic.\u003c/p\u003e\n"],["\u003cp\u003eCustom Criteria objects are utilized by various services like AdRuleService, AudienceSegmentService, and others for refined targeting.\u003c/p\u003e\n"]]],["The provided content outlines the use of `CustomCriteria` for targeting in ad management. This involves utilizing `CustomTargetingKey` IDs and `CustomTargetingValue` IDs to specify targeting parameters. `CustomCriteria` works on `PREDEFINED` or `FREEFORM` key types. Inherited `CustomCriteriaNode` and `CustomCriteriaLeaf` are also present. Key attributes include `keyId` for the targeting key, `valueIds` for specific targeting values, and `operator` for comparison (IS or IS_NOT). Various services, like `AdRuleService`, and `ForecastService`, also uses `CustomCriteria` for their targeting.\n"],null,["# type CustomCriteria (v202408)\n\n**Service** \n[AdRuleService](/ad-manager/api/reference/v202408/AdRuleService.CustomCriteria) **AdjustmentService** [AudienceSegmentService](/ad-manager/api/reference/v202408/AudienceSegmentService.CustomCriteria) [ForecastService](/ad-manager/api/reference/v202408/ForecastService.CustomCriteria) [LineItemService](/ad-manager/api/reference/v202408/LineItemService.CustomCriteria) [NativeStyleService](/ad-manager/api/reference/v202408/NativeStyleService.CustomCriteria) [ProposalLineItemService](/ad-manager/api/reference/v202408/ProposalLineItemService.CustomCriteria) [ProposalService](/ad-manager/api/reference/v202408/ProposalService.CustomCriteria) [PublisherQueryLanguageService](/ad-manager/api/reference/v202408/PublisherQueryLanguageService.CustomCriteria) [TargetingPresetService](/ad-manager/api/reference/v202408/TargetingPresetService.CustomCriteria) [YieldGroupService](/ad-manager/api/reference/v202408/YieldGroupService.CustomCriteria) **Inheritance** \n[CustomCriteriaNode](/ad-manager/api/reference/v202408/AdjustmentService.CustomCriteriaNode) \n▼\n[CustomCriteriaLeaf](/ad-manager/api/reference/v202408/AdjustmentService.CustomCriteriaLeaf) \n▼\n[AudienceSegmentCriteria](/ad-manager/api/reference/v202408/AdjustmentService.AudienceSegmentCriteria) [CmsMetadataCriteria](/ad-manager/api/reference/v202408/AdjustmentService.CmsMetadataCriteria) **CustomCriteria**\n\nA [CustomCriteria](/ad-manager/api/reference/v202408/AdjustmentService.CustomCriteria) object is used to perform custom criteria targeting on custom targeting\nkeys of type [CustomTargetingKey.Type.PREDEFINED](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey.Type#PREDEFINED) or [CustomTargetingKey.Type.FREEFORM](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey.Type#FREEFORM).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Field ----- ||\n|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **`CustomCriteriaNode` (inherited)** ||\n| **`CustomCriteriaLeaf` (inherited)** ||\n| **`CustomCriteria`** ||\n| ### `keyId` | ` `xsd:`long` The [CustomTargetingKey.id](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey#id) of the [CustomTargetingKey](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey) object that was created using [CustomTargetingService](/ad-manager/api/reference/v202408/CustomTargetingService). This attribute is required. |\n| ### `valueIds` | ` `xsd:`long[]` The ids of [CustomTargetingValue](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingValue) objects to target the custom targeting key with id [CustomCriteria.keyId](/ad-manager/api/reference/v202408/AdjustmentService.CustomCriteria#keyId). This attribute is required. |\n| ### `operator` | ` `[CustomCriteria.ComparisonOp...](/ad-manager/api/reference/v202408/AdjustmentService.CustomCriteria.ComparisonOperator \"CustomCriteria.ComparisonOperator\")` ` The comparison operator. This attribute is required. *** ** * ** *** **Enumerations** `IS` : `IS_NOT` : \u003cbr /\u003e |"]]