type CustomCriteria (v202408)
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eCustom Criteria allows for targeted advertising based on custom targeting keys.\u003c/p\u003e\n"],["\u003cp\u003eIt uses predefined or freeform custom targeting key types for precise audience selection.\u003c/p\u003e\n"],["\u003cp\u003eAdvertisers can target specific custom targeting values associated with chosen keys.\u003c/p\u003e\n"],["\u003cp\u003eCriteria comparison operators offer flexibility in defining targeting conditions (e.g., "is" or "is not").\u003c/p\u003e\n"],["\u003cp\u003eCustom Criteria is utilized within various Google Ad Manager services, such as AudienceSegmentService and LineItemService, for refined ad delivery.\u003c/p\u003e\n"]]],["The core content describes how to use `CustomCriteria` for custom targeting. It details that `CustomCriteria` targets custom keys of `PREDEFINED` or `FREEFORM` types. Key information includes the required `keyId` from `CustomTargetingKey` and `valueIds` from `CustomTargetingValue`. The comparison operator (`operator`) field is also required, and supports `IS` and `IS_NOT` enums. Additionally, it references services such as `AdRuleService`, `AdjustmentService`, `AudienceSegmentService` and more, and inheritance of `CustomCriteriaNode` and `CustomCriteriaLeaf`.\n"],null,["# type CustomCriteria (v202408)\n\n**Service** \n[AdRuleService](/ad-manager/api/reference/v202408/AdRuleService.CustomCriteria) [AdjustmentService](/ad-manager/api/reference/v202408/AdjustmentService.CustomCriteria) **AudienceSegmentService** [ForecastService](/ad-manager/api/reference/v202408/ForecastService.CustomCriteria) [LineItemService](/ad-manager/api/reference/v202408/LineItemService.CustomCriteria) [NativeStyleService](/ad-manager/api/reference/v202408/NativeStyleService.CustomCriteria) [ProposalLineItemService](/ad-manager/api/reference/v202408/ProposalLineItemService.CustomCriteria) [ProposalService](/ad-manager/api/reference/v202408/ProposalService.CustomCriteria) [PublisherQueryLanguageService](/ad-manager/api/reference/v202408/PublisherQueryLanguageService.CustomCriteria) [TargetingPresetService](/ad-manager/api/reference/v202408/TargetingPresetService.CustomCriteria) [YieldGroupService](/ad-manager/api/reference/v202408/YieldGroupService.CustomCriteria) **Inheritance** \n[CustomCriteriaNode](/ad-manager/api/reference/v202408/AudienceSegmentService.CustomCriteriaNode) \n▼\n[CustomCriteriaLeaf](/ad-manager/api/reference/v202408/AudienceSegmentService.CustomCriteriaLeaf) \n▼\n[AudienceSegmentCriteria](/ad-manager/api/reference/v202408/AudienceSegmentService.AudienceSegmentCriteria) [CmsMetadataCriteria](/ad-manager/api/reference/v202408/AudienceSegmentService.CmsMetadataCriteria) **CustomCriteria**\n\nA [CustomCriteria](/ad-manager/api/reference/v202408/AudienceSegmentService.CustomCriteria) object is used to perform custom criteria targeting on custom targeting\nkeys of type [CustomTargetingKey.Type.PREDEFINED](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey.Type#PREDEFINED) or [CustomTargetingKey.Type.FREEFORM](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey.Type#FREEFORM).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Field ----- ||\n|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **`CustomCriteriaNode` (inherited)** ||\n| **`CustomCriteriaLeaf` (inherited)** ||\n| **`CustomCriteria`** ||\n| ### `keyId` | ` `xsd:`long` The [CustomTargetingKey.id](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey#id) of the [CustomTargetingKey](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey) object that was created using [CustomTargetingService](/ad-manager/api/reference/v202408/CustomTargetingService). This attribute is required. |\n| ### `valueIds` | ` `xsd:`long[]` The ids of [CustomTargetingValue](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingValue) objects to target the custom targeting key with id [CustomCriteria.keyId](/ad-manager/api/reference/v202408/AudienceSegmentService.CustomCriteria#keyId). This attribute is required. |\n| ### `operator` | ` `[CustomCriteria.ComparisonOp...](/ad-manager/api/reference/v202408/AudienceSegmentService.CustomCriteria.ComparisonOperator \"CustomCriteria.ComparisonOperator\")` ` The comparison operator. This attribute is required. *** ** * ** *** **Enumerations** `IS` : `IS_NOT` : \u003cbr /\u003e |"]]
