enum DeliveryRateType (v202408)
Stay organized with collections
Save and categorize content based on your preferences.
Possible delivery rates for a LineItem, which dictate the manner in
which they are served.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202408
Enumeration |
Description |
EVENLY
|
Line items are served as evenly as possible across the number of
days specified in a line item's LineItem.duration.
|
FRONTLOADED
|
Line items are served more aggressively in the beginning of the flight
date.
|
AS_FAST_AS_POSSIBLE
|
The booked impressions for a line item may be delivered well before the
LineItem.endDateTime. Other lower-priority or lower-value line
items will be stopped from delivering until this line item meets the number
of impressions or clicks it is booked for.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eDeliveryRateType dictates how line items are served in Google Ad Manager.\u003c/p\u003e\n"],["\u003cp\u003eIt offers three options: EVENLY, FRONTLOADED, and AS_FAST_AS_POSSIBLE, each impacting delivery speed and distribution over time.\u003c/p\u003e\n"],["\u003cp\u003eEVENLY distributes delivery across the line item's duration, FRONTLOADED prioritizes early delivery, and AS_FAST_AS_POSSIBLE aims for quickest delivery, potentially pausing lower-priority items.\u003c/p\u003e\n"],["\u003cp\u003eThese delivery rates affect how impressions or clicks are served for a line item within its flight dates.\u003c/p\u003e\n"]]],["The document defines the `DeliveryRateType` for line items within ad services. It outlines three delivery rate options: `EVENLY`, which distributes line item serving across a specified duration; `FRONTLOADED`, which prioritizes delivery at the beginning of the flight date; and `AS_FAST_AS_POSSIBLE`, which delivers booked impressions quickly, potentially halting lower-priority items. The delivery rates impact how `LineItem`, `LineItemTemplate`, and `ProposalLineItem` services are served. These services use the `ForecastService` and depend on `LineItemSummary` and `ProposalLineItem`.\n"],null,["# enum DeliveryRateType (v202408)\n\n**Service** \n**ForecastService** [LineItemService](/ad-manager/api/reference/v202408/LineItemService.DeliveryRateType) [LineItemTemplateService](/ad-manager/api/reference/v202408/LineItemTemplateService.DeliveryRateType) [ProposalLineItemService](/ad-manager/api/reference/v202408/ProposalLineItemService.DeliveryRateType) **Dependencies** \n[LineItemSummary](/ad-manager/api/reference/v202408/ForecastService.LineItemSummary) [ProposalLineItem](/ad-manager/api/reference/v202408/ForecastService.ProposalLineItem) \n▼\n**DeliveryRateType**\n\nPossible delivery rates for a [LineItem](/ad-manager/api/reference/v202408/ForecastService.LineItem), which dictate the manner in\nwhich they are served.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Enumeration | Description |\n|-----------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `EVENLY` | Line items are served as evenly as possible across the number of days specified in a line item's [LineItem.duration](/ad-manager/api/reference/v202408/ForecastService.LineItem#duration). |\n| `FRONTLOADED` | Line items are served more aggressively in the beginning of the flight date. |\n| `AS_FAST_AS_POSSIBLE` | The booked impressions for a line item may be delivered well before the [LineItem.endDateTime](/ad-manager/api/reference/v202408/ForecastService.LineItem#endDateTime). Other lower-priority or lower-value line items will be stopped from delivering until this line item meets the number of impressions or clicks it is booked for. |"]]