enum LabelType (v202408)
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Represents the types of labels supported.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202408
| Enumeration |
Description |
COMPETITIVE_EXCLUSION
|
Allows for the creation of labels to exclude competing ads from showing on
the same page.
|
AD_UNIT_FREQUENCY_CAP
|
Allows for the creation of limits on the frequency that a user sees a
particular type of creative over a portion of the inventory.
|
AD_EXCLUSION
|
Allows for the creation of labels to exclude ads from showing against a tag
that specifies the label as an exclusion.
|
CREATIVE_WRAPPER
|
Allows for the creation of labels that can be used to force the wrapping of
a delivering creative with header/footer creatives. These labels are
paired with a CreativeWrapper.
|
CANONICAL_CATEGORY
|
Allows for the creation of labels mapped to a Google canonical ad category, which can be used
for competitive exclusions and blocking across Google systems.
|
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API
version.
|
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eLabelType defines the various types of labels available in Google Ad Manager for managing ad delivery and targeting.\u003c/p\u003e\n"],["\u003cp\u003eThese label types include competitive exclusion, ad unit frequency caps, ad exclusion, creative wrappers, and canonical categories.\u003c/p\u003e\n"],["\u003cp\u003eEach label type serves a specific purpose, such as preventing competing ads, limiting ad frequency, excluding specific ads, wrapping creatives, or categorizing ads.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ad Manager uses these label types to enable publishers to control and optimize their ad inventory effectively.\u003c/p\u003e\n"]]],["The content details `LabelType` within the `LabelService`, outlining supported label types and their functionalities. `COMPETITIVE_EXCLUSION` prevents competing ads from appearing together. `AD_UNIT_FREQUENCY_CAP` limits creative exposure frequency. `AD_EXCLUSION` blocks ads from appearing with specific tags. `CREATIVE_WRAPPER` forces header/footer creative wrapping. `CANONICAL_CATEGORY` maps labels to Google's ad categories for broad exclusion and blocking. `UNKNOWN` signifies an unexposed value.\n"],null,["# enum LabelType (v202408)\n\n**Service** \n**LabelService** **Dependencies** \n[Label](/ad-manager/api/reference/v202408/LabelService.Label) \n▼\n**LabelType**\n\nRepresents the types of labels supported.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Enumeration | Description |\n|-------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `COMPETITIVE_EXCLUSION` | Allows for the creation of labels to exclude competing ads from showing on the same page. |\n| `AD_UNIT_FREQUENCY_CAP` | Allows for the creation of limits on the frequency that a user sees a particular type of creative over a portion of the inventory. |\n| `AD_EXCLUSION` | Allows for the creation of labels to exclude ads from showing against a tag that specifies the label as an exclusion. |\n| `CREATIVE_WRAPPER` | Allows for the creation of labels that can be used to force the wrapping of a delivering creative with header/footer creatives. These labels are paired with a [CreativeWrapper](/ad-manager/api/reference/v202408/CreativeWrapperService.CreativeWrapper). |\n| `CANONICAL_CATEGORY` | Allows for the creation of labels mapped to a Google canonical ad category, which can be used for competitive exclusions and blocking across Google systems. |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]
