enum RateType (v202408)
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Describes the type of event the advertiser is paying for. The values here correspond to the
values for the LineItem.costType field.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202408
| Enumeration |
Description |
CPM
|
The rate applies to cost per mille (CPM) revenue.
|
CPD
|
The rate applies to cost per day (CPD) revenue.
|
VCPM
|
The rate applies to Active View viewable cost per mille (vCPM) revenue.
|
CPM_IN_TARGET
|
The rate applies to cost per mille in-target (CPM In-Target).
|
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version.
|
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eRateType describes the type of event an advertiser is paying for, aligning with LineItem cost types.\u003c/p\u003e\n"],["\u003cp\u003eRateType options include CPM, CPD, VCPM, CPM_IN_TARGET, and UNKNOWN, reflecting various revenue models.\u003c/p\u003e\n"],["\u003cp\u003eThe RateType values are utilized within the ForecastService and ProposalLineItemService contexts in Google Ad Manager API.\u003c/p\u003e\n"],["\u003cp\u003eThese types specify how an advertiser is charged, such as cost per mille (CPM) or cost per day (CPD), and are essential for forecasting and proposal line items.\u003c/p\u003e\n"]]],["The `RateType` enumeration defines the billing basis for ad campaigns, matching the `LineItem.costType`. It includes `CPM` (cost per mille), `CPD` (cost per day), `VCPM` (viewable cost per mille), and `CPM_IN_TARGET` (cost per mille in-target). `UNKNOWN` is a placeholder for unexposed API values. The namespace for these definitions is `https://www.google.com/apis/ads/publisher/v202408`. These values are part of the `ForecastService` and `ProposalLineItemService`, associated with `ProposalLineItem`.\n"],null,["# enum RateType (v202408)\n\n**Service** \n[ForecastService](/ad-manager/api/reference/v202408/ForecastService.RateType) **ProposalLineItemService** **Dependencies** \n[ProposalLineItem](/ad-manager/api/reference/v202408/ProposalLineItemService.ProposalLineItem) \n▼\n**RateType**\n\nDescribes the type of event the advertiser is paying for. The values here correspond to the\nvalues for the [LineItem.costType](/ad-manager/api/reference/v202408/ForecastService.LineItem#costType) field.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Enumeration | Description |\n|-----------------|-------------------------------------------------------------------------------------|\n| `CPM` | The rate applies to cost per mille (CPM) revenue. |\n| `CPD` | The rate applies to cost per day (CPD) revenue. |\n| `VCPM` | The rate applies to Active View viewable cost per mille (vCPM) revenue. |\n| `CPM_IN_TARGET` | The rate applies to cost per mille in-target (CPM In-Target). |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]
