enum AdExchangeEnvironment (v202408)
Stay organized with collections
Save and categorize content based on your preferences.
Identifies the format of inventory or "channel" in which ads serve.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202408
| Enumeration |
Description |
DISPLAY
|
Ads serve in a browser.
|
VIDEO
|
In-stream video ads serve in a video.
|
GAMES
|
In-stream video ads serve in a game.
|
MOBILE
|
Ads serve in a mobile app.
|
MOBILE_OUTSTREAM_VIDEO
|
Out-stream video ads serve in a mobile app. Examples include mobile app interstitials and
mobile app rewarded ads.
|
DISPLAY_OUTSTREAM_VIDEO
|
Out-stream video ads serve in a browser. Examples include in-feed and in-banner video ads.
|
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003e\u003ccode\u003eAdExchangeEnvironment\u003c/code\u003e identifies the context or channel where ads are displayed, such as websites, mobile apps, or videos.\u003c/p\u003e\n"],["\u003cp\u003eIt includes enumerations like \u003ccode\u003eDISPLAY\u003c/code\u003e, \u003ccode\u003eVIDEO\u003c/code\u003e, \u003ccode\u003eMOBILE\u003c/code\u003e, and others, representing different ad serving environments.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eAdExchangeEnvironment\u003c/code\u003e helps categorize ad inventory and understand where ads will be shown.\u003c/p\u003e\n"]]],["The `ProposalService` relies on `BuyerRfp` and utilizes `AdExchangeEnvironment` to define ad inventory format. Available formats include `DISPLAY` (browser ads), `VIDEO` (in-stream video), `GAMES` (in-game video), `MOBILE` (mobile app ads), `MOBILE_OUTSTREAM_VIDEO` (out-stream mobile video), and `DISPLAY_OUTSTREAM_VIDEO` (out-stream browser video). The `UNKNOWN` format is used when the API version does not expose the actual value. These enumerate the type of digital environment in which ads are served.\n"],null,["# enum AdExchangeEnvironment (v202408)\n\n**Service** \n**ProposalService** **Dependencies** \n[BuyerRfp](/ad-manager/api/reference/v202408/ProposalService.BuyerRfp) \n▼\n**AdExchangeEnvironment**\n\nIdentifies the format of inventory or \"channel\" in which ads serve.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Enumeration | Description |\n|---------------------------|--------------------------------------------------------------------------------------------------------------------|\n| `DISPLAY` | Ads serve in a browser. |\n| `VIDEO` | In-stream video ads serve in a video. |\n| `GAMES` | In-stream video ads serve in a game. |\n| `MOBILE` | Ads serve in a mobile app. |\n| `MOBILE_OUTSTREAM_VIDEO` | Out-stream video ads serve in a mobile app. Examples include mobile app interstitials and mobile app rewarded ads. |\n| `DISPLAY_OUTSTREAM_VIDEO` | Out-stream video ads serve in a browser. Examples include in-feed and in-banner video ads. |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]
