enum GoalType (v202411)
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Specifies the type of the goal for a LineItem.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202411
| Enumeration |
Description |
NONE
|
No goal is specified for the number of ads delivered. The
LineItem.lineItemType must be one of:
|
LIFETIME
|
There is a goal on the number of ads delivered for this line item during
its entire lifetime. The LineItem.lineItemType must be
one of:
|
DAILY
|
There is a daily goal on the number of ads delivered for this line item.
The LineItem.lineItemType must be one of:
|
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version.
|
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003e\u003ccode\u003eGoalType\u003c/code\u003e specifies the delivery goal type for a LineItem, impacting how many ads it aims to deliver.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eNONE\u003c/code\u003e indicates no delivery goal and applies to specific LineItem types like PRICE_PRIORITY, AD_EXCHANGE, and CLICK_TRACKING.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eLIFETIME\u003c/code\u003e signifies a total delivery goal across the LineItem's lifespan for types like STANDARD, BULK, and PRICE_PRIORITY.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eDAILY\u003c/code\u003e sets a daily delivery target applicable to LineItem types like SPONSORSHIP, NETWORK, and PRICE_PRIORITY.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eUNKNOWN\u003c/code\u003e is a fallback value when the actual \u003ccode\u003eGoalType\u003c/code\u003e isn't revealed by the API version being used.\u003c/p\u003e\n"]]],["The document outlines the `GoalType` enumeration for `LineItem` ads, which defines ad delivery goals. The available types are `NONE` (no goal), applicable to `PRICE_PRIORITY`, `AD_EXCHANGE`, and `CLICK_TRACKING` line items; `LIFETIME` (goal for the entire line item's duration), used with multiple line item types like `STANDARD`, `BULK`, and `ADSENSE`; and `DAILY` (daily ad delivery goal), compatible with `SPONSORSHIP`, `NETWORK`, and others. There's also `UNKNOWN` for unexposed values.\n"],null,["# enum GoalType (v202411)\n\n**Service** \n[ForecastService](/ad-manager/api/reference/v202411/ForecastService.GoalType) [LineItemService](/ad-manager/api/reference/v202411/LineItemService.GoalType) **ProposalLineItemService** **Dependencies** \n[Goal](/ad-manager/api/reference/v202411/ProposalLineItemService.Goal) \n▼\n**GoalType**\n\nSpecifies the type of the goal for a [LineItem](/ad-manager/api/reference/v202411/ForecastService.LineItem).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Enumeration | Description |\n|-------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `NONE` | No goal is specified for the number of ads delivered. The [LineItem.lineItemType](/ad-manager/api/reference/v202411/ForecastService.LineItem#lineItemType) must be one of: - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.AD_EXCHANGE](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#AD_EXCHANGE) - [LineItemType.CLICK_TRACKING](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#CLICK_TRACKING) |\n| `LIFETIME` | There is a goal on the number of ads delivered for this line item during its entire lifetime. The [LineItem.lineItemType](/ad-manager/api/reference/v202411/ForecastService.LineItem#lineItemType) must be one of: - [LineItemType.STANDARD](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#STANDARD) - [LineItemType.BULK](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#BULK) - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.ADSENSE](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#ADSENSE) - [LineItemType.AD_EXCHANGE](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#AD_EXCHANGE) - [LineItemType.ADMOB](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#ADMOB) - [LineItemType.CLICK_TRACKING](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#CLICK_TRACKING) |\n| `DAILY` | There is a daily goal on the number of ads delivered for this line item. The [LineItem.lineItemType](/ad-manager/api/reference/v202411/ForecastService.LineItem#lineItemType) must be one of: - [LineItemType.SPONSORSHIP](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#SPONSORSHIP) - [LineItemType.NETWORK](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#NETWORK) - [LineItemType.PRICE_PRIORITY](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#PRICE_PRIORITY) - [LineItemType.HOUSE](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#HOUSE) - [LineItemType.ADSENSE](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#ADSENSE) - [LineItemType.AD_EXCHANGE](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#AD_EXCHANGE) - [LineItemType.ADMOB](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#ADMOB) - [LineItemType.BUMPER](/ad-manager/api/reference/v202411/ProposalLineItemService.LineItemType#BUMPER) |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]
