Upgrading to GMA Next-Gen SDK for Android offers the following benefits:
Faster performance:
- Up to 27% faster ad request latency for banner ads than the previous version.†
- Smaller size on device than the previous SDK.
- Starts in the background to minimize impact on app startup.
Enhanced stability: GMA Next-Gen SDK removes remote procedure calls (RPCs), which reduces latency and decreases crash risk due to process communication failures.
Built for Kotlin and Java: GMA Next-Gen SDK is built in Kotlin, and provides accessible APIs in Kotlin and Java.
Supports all ad formats: Supports all existing Google Mobile Ads formats. For details, see Select an ad format.
†Source: Google internal data, latency measurement for banner ads, Google Mobile Ads SDK versus GMA Next-Gen SDK, August 21, 2025 to September 3, 2025.
For success stories of using GMA Next-Gen SDK, see GMA Next-Gen SDK success stories.