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Quotas protect Google's infrastructure from processes that use the AdMob API
in an inappropriate way. They ensure that individual actions cannot negatively
impact the larger community.
Quota limits
The following table outlines each quota limit for the AdMob API. Note that
quota limits apply to account, inventory, and reporting methods separately.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eQuotas are in place to protect Google's infrastructure and ensure fair usage of the AdMob API for all users.\u003c/p\u003e\n"],["\u003cp\u003eAccount, inventory, and reporting methods have separate quota limits, with varying allowances per minute and per day.\u003c/p\u003e\n"],["\u003cp\u003eWhen encountering quota errors despite staying within listed limits, implement client-side rate limiting and reduce the data volume of each request.\u003c/p\u003e\n"],["\u003cp\u003eUsers exceeding the default quota limits can request an increase via the AdMob API Developer Forum, providing a clear description of their use case.\u003c/p\u003e\n"]]],[],null,["# Quotas protect Google's infrastructure from processes that use the AdMob API\nin an inappropriate way. They ensure that individual actions cannot negatively\nimpact the larger community.\n\nQuota limits\n------------\n\nThe following table outlines each quota limit for the AdMob API. Note that\nquota limits apply to account, inventory, and reporting methods separately.\n| **Key Point:** There are additional back-end processing cost caps. When experiencing quota errors, such as `429 RESOURCE_EXHAUSTED`, and your quotas are within the table below, the recommendation is to introduce client-side rate limiting as well as requesting fewer rows per request. The latter can be achieved by reducing the date range of your request and the number of dimensions.\n\n| Quota Description | Quota Limit |\n|------------------------------------------------|-------------|\n| Account read requests per minute per project | 900 |\n| Inventory read requests per minute per project | 120 |\n| Inventory read requests per day per project | 172800 |\n| Reporting read requests per minute per project | 900 |\n\nFollow the [instructions](//cloud.google.com/docs/quota#viewing_your_quota) for\nadditional information on your [quota limits](https://console.cloud.google.com/quotas?project=_).\n\nRequests for additional daily quota\n-----------------------------------\n\nIf you require more quota than the limit, reach out to us on the [AdMob API\nDeveloper Forum](//groups.google.com/g/google-admob-api-developer-forum) and\ndescribe your use case."]]
