在旧版 API 和实时出价协议中，广告素材属性由数字 ID 标识。Real-time Bidding API 使用 CreativeAttribute 枚举。
下表提供了枚举值及其相应 ID 之间的映射。
buyer-declarable-creative-attributes.txt。
| CreativeAttribute 枚举值 | 数字 ID 等效值 |
|---|---|
IMAGE_RICH_MEDIA |
2 |
ADOBE_FLASH_FLV |
3 |
IS_TAGGED |
7 |
IS_COOKIE_TARGETED |
8 |
IS_USER_INTEREST_TARGETED |
9 |
EXPANDING_DIRECTION_NONE |
12 |
EXPANDING_DIRECTION_UP |
13 |
EXPANDING_DIRECTION_DOWN |
14 |
EXPANDING_DIRECTION_LEFT |
15 |
EXPANDING_DIRECTION_RIGHT |
16 |
EXPANDING_DIRECTION_UP_LEFT |
17 |
EXPANDING_DIRECTION_UP_RIGHT |
18 |
EXPANDING_DIRECTION_DOWN_LEFT |
19 |
EXPANDING_DIRECTION_DOWN_RIGHT |
20 |
CREATIVE_TYPE_HTML |
21 |
CREATIVE_TYPE_VAST_VIDEO |
22 |
EXPANDING_DIRECTION_UP_OR_DOWN |
25 |
EXPANDING_DIRECTION_LEFT_OR_RIGHT |
26 |
EXPANDING_DIRECTION_ANY_DIAGONAL |
27 |
EXPANDING_ACTION_ROLLOVER_TO_EXPAND |
28 |
INSTREAM_VAST_VIDEO_TYPE_VPAID_FLASH |
30 |
RICH_MEDIA_CAPABILITY_TYPE_MRAID |
32 |
RICH_MEDIA_CAPABILITY_TYPE_FLASH |
34 |
RICH_MEDIA_CAPABILITY_TYPE_HTML5 |
39 |
SKIPPABLE_INSTREAM_VIDEO |
44 |
RICH_MEDIA_CAPABILITY_TYPE_SSL |
47 |
RICH_MEDIA_CAPABILITY_TYPE_NON_SSL |
48 |
RICH_MEDIA_CAPABILITY_TYPE_INTERSTITIAL |
51 |
NON_SKIPPABLE_INSTREAM_VIDEO |
69 |
NATIVE_ELIGIBILITY_ELIGIBLE |
70 |
NON_VPAID |
71 |
NATIVE_ELIGIBILITY_NOT_ELIGIBLE |
72 |
ANY_INTERSTITIAL |
73 |
NON_INTERSTITIAL |
74 |
IN_BANNER_VIDEO |
95 |
RENDERING_SIZELESS_ADX |
105 |
OMSDK_1_0 |
114 |