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No Lances em tempo real, os bidders concorrem em um leilão para colocar criativos de uma determinada impressão. É possível usar o recurso creatives para gerenciar seus criativos. Veja algumas maneiras de usar o recurso creatives:
Enviar novos criativos para revisão
Visualizar o status de creativos existentes
Atualizar criativos existentes
Antes de serem veiculados, os criativos do Authorized Buyers precisam ser revisados para garantir que:
Revisão: os criativos precisam ser revisados antes de serem veiculados. O processo de análise leva cerca de 30 minutos.
Se você configurou sua conta para acompanhar as alterações no status do criativo, uma mensagem será registrada para uma assinatura correspondente do Google Cloud Pub/Sub para cada alteração no status do criativo.
Ativação: os criativos são ativados imediatamente após a aprovação. Os criativos ativos podem ser colocados em respostas de lances.
Os lances feitos com criativos reprovados são filtrados do leilão.
Modificação: após a revisão, use
buyers.creatives.patch
para atualizar um criativo existente. Isso reenviará automaticamente o criativo para revisão.
Desativação: as peças criativas ficam inativas após 15 dias sem uso.
Criativos inativos não são retornados pela API. É possível reativar uma peça
criando um lance com ela.
[null,null,["Última atualização 2025-07-25 UTC."],[[["\u003cp\u003eIn Real-time Bidding (RTB), bidders compete in auctions to display creatives for impressions, and the \u003ccode\u003ecreatives\u003c/code\u003e resource helps manage these creatives, including submitting new ones, viewing their status, and updating existing ones.\u003c/p\u003e\n"],["\u003cp\u003eAuthorized Buyers creatives undergo a review process to ensure compliance with Google's policies and publisher protections before they can be served.\u003c/p\u003e\n"],["\u003cp\u003eThe creative lifecycle involves creation, review, activation, modification, and deactivation, with creatives requiring approval before serving and becoming inactive after 15 days of disuse.\u003c/p\u003e\n"],["\u003cp\u003eYou can monitor creative status changes through a Google Cloud Pub/Sub subscription, receiving notifications for each status update.\u003c/p\u003e\n"]]],[],null,["In [Real-time Bidding](/authorized-buyers/rtb/start), bidders compete in an\nauction to place creatives for a given impression. You can use the\n[`creatives`](/authorized-buyers/apis/realtimebidding/reference/rest/v1/buyers.creatives)\nresource to manage your creatives. Here are some ways you can use the\n`creatives` resource:\n\n- Submit new creatives for review\n- View the status of existing creatives\n- Update existing creatives\n\nCreatives from Authorized Buyers must be reviewed to ensure they do the\nfollowing before they can serve:\n\n- Follow [Google's policies](//support.google.com/authorizedbuyers/answer/1325008)\n- Align with publisher protections and controls\n\nYou can also review the status of creatives for associated buyer accounts\nthrough a [Google Cloud Pub/Sub](//cloud.google.com/pubsub/docs) subscription.\n\nHere are the steps in the life cycle of a creative:\n\n1. **Creation** : You can use\n [`buyers.creatives.create`](/authorized-buyers/apis/realtimebidding/reference/rest/v1/buyers.creatives/create)\n to submit a creative for review.\n\n | **Note:** You can only call `buyers.creatives.create` once per creative. To update an existing creative, use [`buyers.creatives.patch`](/authorized-buyers/apis/realtimebidding/reference/rest/v1/buyers.creatives/patch).\n2. **Review**: Creatives must be reviewed before they can serve. The review\n process takes about 30 minutes.\n\n | **Caution:** Bids placed with unreviewed creatives are filtered from the auction.\n\n If you've configured your account to watch for creative status changes,\n a message is logged to a corresponding Google Cloud Pub/Sub subscription for\n every creative status change.\n3. **Activation**: Creatives are active immediately after approval. Active\n creatives can be placed in bid responses.\n Bids placed with disapproved creatives are filtered from the auction.\n\n4. **Modification** : After review, you can use\n [`buyers.creatives.patch`](/authorized-buyers/apis/realtimebidding/reference/rest/v1/buyers.creatives/patch),\n to update an existing creative. This automatically resubmits the creative for\n review.\n\n5. **Deactivation**: Creatives become inactive after being unused for 15 days.\n Inactive creatives aren't returned by the API. You can reactivate a creative\n by placing a bid with it."]]
