Real-time Bidding API
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Overview
You can use the Real-time Bidding
API
to manage your RTB integration with Google. Here are some things you can do with
the Real-time Bidding API:
Resources
Many operations in the Real-time Bidding API are performed in the context of a
specific bidder or
buyer, so most API resources
are directly under one of these two resources.
Bidders place bids for ad inventory on behalf of one or more buyers. In
Real-time Bidding, Bidders are represented by the
bidders
resource. You can use the bidders resource and its sub-resources to manage a
Real-time Bidding integration, or act on one or more resources for associated
buyers.
Buyers place ads and are billed for ad placements. In Real-time bidding,
buyers are represented by the
buyers
resource.
As a bidder, you can also act as a buyer if you bid on your own behalf. This is
represented in the API by bidders and buyers resources with the same
resource ID.
The bidders and buyers resources are read-only. If you need to modify values
for either resource, choose one of the following:
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-09-18 UTC.
[null,null,["Last updated 2024-09-18 UTC."],[[["\u003cp\u003eManage your Real-time Bidding (RTB) integration with Google using the Real-time Bidding API.\u003c/p\u003e\n"],["\u003cp\u003eControl ad inventory, submit creatives for review, and view creative statuses through the API.\u003c/p\u003e\n"],["\u003cp\u003eUtilize the API to manage QPS quotas and optimize your bidding strategies.\u003c/p\u003e\n"],["\u003cp\u003eBidders and buyers are core resources within the API, representing entities involved in ad transactions.\u003c/p\u003e\n"],["\u003cp\u003eModify bidder and buyer details through the Authorized Buyers UI, by contacting your Technical Account Manager, or using the support form.\u003c/p\u003e\n"]]],[],null,["# Real-time Bidding API\n\nOverview\n--------\n\nYou can use the [Real-time Bidding\nAPI](/authorized-buyers/apis/realtimebidding/reference/rest)\nto manage your RTB integration with Google. Here are some things you can do with\nthe Real-time Bidding API:\n\n- Manage [QPS quotas](/authorized-buyers/rtb/callout-quota-system)\n- [Control what ad inventory you receive](/authorized-buyers/apis/guides/rtb-api/pretargeting-overview)\n- [Submit creatives for review](/authorized-buyers/apis/guides/rtb-api/buyer-creatives#submit_creatives_for_review)\n- [View creative status](/authorized-buyers/apis/guides/rtb-api/buyer-creatives#retrieve_existing_creatives)\n\nResources\n---------\n\nMany operations in the Real-time Bidding API are performed in the context of a\nspecific [bidder](/authorized-buyers/apis/guides/rtb-api/bidders) or\n[buyer](/authorized-buyers/apis/guides/rtb-api/buyers), so most API resources\nare directly under one of these two resources.\n\nBidders place bids for ad inventory on behalf of one or more buyers. In\nReal-time Bidding, Bidders are represented by the\n[`bidders`](/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders)\nresource. You can use the `bidders` resource and its sub-resources to manage a\nReal-time Bidding integration, or act on one or more resources for associated\nbuyers.\n\nBuyers place ads and are billed for ad placements. In Real-time bidding,\nbuyers are represented by the\n[`buyers`](/authorized-buyers/apis/realtimebidding/reference/rest/v1/buyers)\nresource.\n\nAs a bidder, you can also act as a buyer if you bid on your own behalf. This is\nrepresented in the API by `bidders` and `buyers` resources with the same\nresource ID.\n\nThe bidders and buyers resources are read-only. If you need to modify values\nfor either resource, choose one of the following:\n\n- Use the [Authorized Buyers UI](//realtimebidding.google.com/)\n- Contact your Technical Account Manager\n- Complete the [support form](//support.google.com/authorizedbuyers/gethelp)"]]
