Transfer Data v2.0
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Simpan dan kategorikan konten berdasarkan preferensi Anda.
Transfer Data v2.0 menyediakan data pelaporan mentah yang dapat menghasilkan analisis di luar
pelaporan standar. Kapan
Google Marketing Platform memproses data pelaporan, dan sebagian di antaranya ditandai
Transfer Data. Setelah proses selesai, file Transfer Data akan tersedia
di Google Cloud Storage (GCS). Untuk memanfaatkan Transfer Data sepenuhnya, organisasi Anda harus: mengekstrak, mengubah, dan memuat file besar, mengelola database, dan menerapkan skrip.
Pengiriman
-
File tayangan dan klik dikirim 24 kali sehari (satu file untuk setiap jam).
Waktu pemrosesan dapat bervariasi menurut file, sehingga file mungkin muncul secara tidak berurutan. File aktivitas dikirim setiap hari.
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File tabel pencocokan dan file aktivitas Floodlight dikirim setiap hari.
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Pemrosesan untuk file aktivitas dan file tabel kecocokan dimulai pada tengah malam di zona waktu pelaporan yang dikonfigurasi, dan file dikirim segera setelah selesai.
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File tersedia di Google Cloud Storage selama 60 hari. Setelah 60 hari, file akan dihapus.
Konten
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File Transfer Data memberikan data aktivitas tayangan, klik, dan floodlight dalam format tingkat log. File tabel pencocokan digunakan untuk mengurangi ukuran file individual sambil tetap
menyediakan data yang andal. Lihat daftar lengkap kolom Transfer Data 2.0.
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Layar & Pengguna Video 360 dapat menyertakan Display & Kolom Video 360 di Transfer Data
laporan. Kolom ini ditambahkan ke file Transfer Data DCM reguler.
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Semua file Transfer Data dan tabel pencocokan dipisahkan koma dan mendukung encoding UTF-8.
-
Pemisah koma: Semua file di Transfer Data 2.0,
termasuk file tabel pencocokan, gunakan koma (
,
) sebagai pemisah.
-
Karakter khusus yang diapit tanda kutip: Untuk kolom
yang berisi karakter khusus, konten kolom diapit dalam
tanda kutip (
"
).
-
Encoding UTF-8: Semua file Transfer Data dan tabel pencocokan
mendukung encoding UTF-8.
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2025-07-25 UTC.
[null,null,["Terakhir diperbarui pada 2025-07-25 UTC."],[[["\u003cp\u003eData Transfer v2.0 provides raw, log-level data for advanced analytics beyond standard reporting, requiring organizations to have robust data processing capabilities.\u003c/p\u003e\n"],["\u003cp\u003eData is delivered to Google Cloud Storage in hourly, daily, or as-completed frequencies, with impression and click data delivered hourly, and activity and match table files delivered daily.\u003c/p\u003e\n"],["\u003cp\u003eFiles remain available in Google Cloud Storage for 60 days before deletion, containing impression, click, and Floodlight activity data, with match tables used for data compression.\u003c/p\u003e\n"],["\u003cp\u003eDisplay & Video 360 users can include relevant fields in their Data Transfer reports, which are added to the standard DCM Data Transfer files.\u003c/p\u003e\n"],["\u003cp\u003eAll Data Transfer and match table files are comma-delimited, use quotation marks for fields with special characters, and support UTF-8 encoding for consistent formatting.\u003c/p\u003e\n"]]],["Data Transfer v2.0 delivers raw reporting data to Google Cloud Storage (GCS), requiring users to extract, transform, and load files, administer a database, and implement scripts. Impression and click files are delivered hourly, activity and match table files daily, with processing starting at midnight. Files are available for 60 days. Data includes impressions, clicks, and Floodlight activity in log-level format, using comma separators and UTF-8 encoding, with special characters in quotation marks. Display & Video 360 fields can be included.\n"],null,["# Data Transfer v2.0 provides raw reporting data that can deliver analytics beyond\n[standard reporting](//support.google.com/dcm/topic/2823501). When\nGoogle Marketing Platform processes reporting data, some of it is flagged for\nData Transfer. Once the process is complete, Data Transfer files are available\nin Google Cloud Storage (GCS). To take full advantage of Data Transfer, your\norganization will need to: extract, transform, and load large files, administer\na database, and implement scripts.\n\n### Delivery\n\n- Impression and click files are delivered 24 times a day (one for each hour).\n Process time can vary by file, so files may appear out of order. Activity files are delivered daily.\n\n- Match table files, and Floodlight activity files are delivered daily.\n\n- Processing for activity files and match table files begins at midnight in your configured reporting\n timezone, and files are delivered as soon as complete.\n\n- Files are available in Google Cloud Storage for 60 days. After 60 days files are deleted.\n\n### Content\n\n- Data Transfer files provide impression, click, and floodlight activity data in\n a log level format. Match tables files are used to reduce individual file size while still\n providing robust data. [See a complete list of Data Transfer 2.0 fields.](/bid-manager/dtv2/reference/file-format)\n\n- Display \\& Video 360 users can include Display \\& Video 360 fields in Data Transfer\n reports. These fields are added to the regular DCM Data Transfer\n files.\n\n-\n All Data Transfer and match table files are comma-delimited and support UTF-8 encoding.\n\n### Formatting\n\n-\n **Comma separators:** All files in Data Transfer 2.0,\n including match table files, use commas (\n `,`\n ) as separators.\n\n-\n **Special characters wrapped in quotation marks:** For fields\n containing special characters, the contents of the field are wrapped in\n quotation marks (\n `\"`\n ).\n\n-\n **UTF-8 encoding:**All Data Transfer and match table files\n support UTF-8 encoding."]]
