Who's using it: Apress
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Paul Carlstroem, Marketing Director, Apress
"The embedding of Google search is another way to offer greater access to Apress content in a secure environment. We are excited to participate and believe that it will make our site more useful, powerful, and valued by the IT and Development communities."
Who They Are
Apress, as part of Springer Science Business and Media, has worked as a partner with Google for a long time on a variety of successful projects including Book Search, and Adwords. These programs have helped raise popular awareness about Apress and the developer-focused products we produce. The embedding of Google search is another way to offer greater access to Apress content in a secure environment. We are excited to participate and believe that it will make our site more useful, powerful, and valued by the IT and Development communities.
What They Did
[null,null,[],[[["\u003cp\u003eApress, a part of Springer Science Business and Media, has partnered with Google on various projects, including the integration of Google search into their platform.\u003c/p\u003e\n"],["\u003cp\u003eThis collaboration aims to enhance the accessibility and value of Apress content for IT and development professionals.\u003c/p\u003e\n"],["\u003cp\u003eApress believes that embedding Google search provides a secure environment for users to explore their developer-focused products.\u003c/p\u003e\n"],["\u003cp\u003ePrevious successful ventures with Google, such as Book Search and Adwords, have significantly increased Apress's visibility.\u003c/p\u003e\n"]]],[],null,["# Who's using it: Apress\n\n### Paul Carlstroem, Marketing Director, Apress\n\n\n\"The embedding of Google search is another way to offer greater access to Apress content in a secure environment. We are excited to participate and believe that it will make our site more useful, powerful, and valued by the IT and Development communities.\"\n\nWho They Are\n------------\n\n\nApress, as part of Springer Science Business and Media, has worked as a partner with Google for a long time on a variety of successful projects including Book Search, and Adwords. These programs have helped raise popular awareness about Apress and the developer-focused products we produce. The embedding of Google search is another way to offer greater access to Apress content in a secure environment. We are excited to participate and believe that it will make our site more useful, powerful, and valued by the IT and Development communities.\n\n\u003cbr /\u003e\n\nWhat They Did\n-------------\n\n\n[](/static/books/casestudies/images/apress_screen_1.jpg)\n[](/static/books/casestudies/images/apress_screen_2.jpg)"]]