用户:霍顿·米夫林·哈考特 (Houghton Mifflin Harcourt)
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加里·L·Gentel,贸易与物业服务部总裁
“与 Google 建立合作伙伴关系,使我们的客户能够更全面地浏览,使他们能够更明智地浏览,这对于覆盖新的忠实受众至关重要。我们很高兴通过 Google 图书搜索为客户提供这项服务。”
他们是谁
总部位于波士顿的 Houghton Mifflin Harcourt Publishing Company 是一家全球性的教育公司,总收入约为 25 亿美元。该公司发布了一整套一流的学前教育解决方案,从基于研究的教科书计划、教学技术到基于标准的学生和教育工作者评估,不一而足。公司还面向成人和儿童读者出版了一系列参考作品和获奖文献。Houghton Mifflin Harcourt 的历史可以追溯到 1832 年,它将卓越的传统与对创新的承诺相结合。
具体做法
[null,null,[],[[["\u003cp\u003eHoughton Mifflin Harcourt Publishing Company (HMH) partnered with Google to offer Book Search, enhancing the consumer experience by enabling more comprehensive browsing.\u003c/p\u003e\n"],["\u003cp\u003eHMH, with $2.5 billion in revenue, publishes educational solutions (pre-K–12), reference works, and literature for all ages, blending tradition with innovation.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Book Search helps HMH reach wider audiences, attracting new and dedicated customers through increased discoverability.\u003c/p\u003e\n"]]],[],null,["# Who's using it: Houghton Mifflin Harcourt\n\n### Gary L. Gentel, President, Trade and Reference Division\n\n\n\"Having a partnership with Google that allows our customers to become a more informed consumer by allowing them to browse more completely is important in reaching new and dedicated audiences. We are pleased to offer our customers this service through Google Book Search.\"\n\nWho They Are\n------------\n\n\nBoston-based Houghton Mifflin Harcourt Publishing Company is a global education company with approximately $2.5 billion in combined revenue. The Company publishes a comprehensive set of best-in-class pre-K12 educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for students and educators. The Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. With origins dating back to 1832, Houghton Mifflin Harcourt combines its tradition of excellence with a commitment to innovation.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nWhat They Did\n-------------\n\n\n[](/static/books/casestudies/images/houghton_screen_1.jpg)\n[](/static/books/casestudies/images/houghton_screen_2.jpg)"]]