適用對象：Houghton Mifflin Harcourt
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蓋瑞Gentel，總裁、貿易與參考部門
「與 Google 建立合作關係，讓客戶能夠更完整瀏覽內容，因此對於觸及新的忠實目標對象而言相當重要。我們很高興能透過「Google 圖書搜尋」為客戶提供這項服務。」
指定客戶背景
總部位於波士頓的 Houghton Mifflin Harcourt Publishing Company 是一家全球教育公司，其總收益約為 $25 億美元。公司針對幼兒園到高中各級學校發布一套全方位的教育解決方案，內容涵蓋以研究為基礎的教科書課程、教學科技，以及專為學生和教育工作者設計的標準評量。這間公司也為成人與年輕讀者發布了大量的參考作品和獲獎肯定的文學作品。Houghton Mifflin Harcourt 的起源可追溯至 1832 年，並結合了卓越的卓越傳統和對創新的承諾。
實際成效
[null,null,[],[[["\u003cp\u003eHoughton Mifflin Harcourt Publishing Company (HMH) partnered with Google to offer Book Search, enhancing the consumer experience by enabling more comprehensive browsing.\u003c/p\u003e\n"],["\u003cp\u003eHMH, with $2.5 billion in revenue, publishes educational solutions (pre-K–12), reference works, and literature for all ages, blending tradition with innovation.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Book Search helps HMH reach wider audiences, attracting new and dedicated customers through increased discoverability.\u003c/p\u003e\n"]]],[],null,["# Who's using it: Houghton Mifflin Harcourt\n\n### Gary L. Gentel, President, Trade and Reference Division\n\n\n\"Having a partnership with Google that allows our customers to become a more informed consumer by allowing them to browse more completely is important in reaching new and dedicated audiences. We are pleased to offer our customers this service through Google Book Search.\"\n\nWho They Are\n------------\n\n\nBoston-based Houghton Mifflin Harcourt Publishing Company is a global education company with approximately $2.5 billion in combined revenue. The Company publishes a comprehensive set of best-in-class pre-K12 educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for students and educators. The Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. With origins dating back to 1832, Houghton Mifflin Harcourt combines its tradition of excellence with a commitment to innovation.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nWhat They Did\n-------------\n\n\n[](/static/books/casestudies/images/houghton_screen_1.jpg)\n[](/static/books/casestudies/images/houghton_screen_2.jpg)"]]
