Upgrade your server-side event collection from the Measurement Protocol to the Data Manager API to gain access to several improvements and features.
Here's a comparison between using the Data Manager API and Measurement Protocol to send events to Google Analytics.
| Data Manager API | Measurement Protocol | |
|---|---|---|
| Data model | Unified data model across all Google advertising products. | Data model is specific to Google Analytics. |
| Encryption | Supports encryption. | Not supported. |
| Destinations | Supports sending events to multiple destinations in a single request. | Supports sending events to only a single data stream (measurement ID or Firebase App ID) per request. |
| API secret | Not required. | Required. |