Google Ads multi-source conversions
Stay organized with collections
Save and categorize content based on your preferences.
Use the Data Manager API to send multi-source conversions
an additional data source for your tag conversions to maximize ad interaction
signals and strengthen your data and overall performance.
To adjust a previously recorded conversion, send an event with the same
transactionId as the original event. For details, see
Conversion adjustments.
Adjust real-time conversion values: Send accurate financial
updates (like restatements, upsells, or finalized cart totals) from your CRM
to override the initial estimated value.
Enhance measurement accuracy: Supplement your conversions with missing
user-provided data (like email or phone number) to mitigate signal loss,
recover conversions that may be missed by the Google tag, and unlock better
bidding.