The Display & Video 360 API is rolling out Demand Gen resource support to all partners starting June 10, 2026. See our
blog post for more details on how to get ready!
Overview
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This guide explains how to use the Display & Video 360 API to create a new custom bidding
algorithm, verify its readiness, and assign it to a line item. This
lets you use custom bidding logic when running your ad campaigns.
Prerequisites
Before you start this guide:
- Generate credentials and configure your
client.
- Ensure your Display & Video 360 user has either an Admin or Standard
user role. One of these roles is required for the partner or
advertiser that will own the custom bidding algorithm.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-03-23 UTC.
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