Overview

This guide explains how to use the Display & Video 360 API to create a new custom bidding algorithm, verify its readiness, and assign it to a line item. This lets you use custom bidding logic when running your ad campaigns.

Prerequisites

Before you start this guide:

  1. Generate credentials and configure your client.
  2. Ensure your Display & Video 360 user has either an Admin or Standard user role. One of these roles is required for the partner or advertiser that will own the custom bidding algorithm.
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Create a custom bidding algorithm