Assign targeting

Demand Gen Ad serving is controlled using targeting assigned to the parent partner, advertiser, line item, and ad groups.

Use targeting assigned to a Demand Gen line item and ad group in order to reach your ideal customers and improve campaign performance.

Decide where to assign your targeting

Targeting can be assigned to both Demand Gen line items and ad groups.

Assign targeting to a Demand Gen line item if you want the targeting to apply to all ads served under that line item. Otherwise, assign targeting to individual ad groups.

Targeting support by Demand Gen resource type

Each resource type supports certain types of targeting.

The following is a list of targeting types supported by Demand Gen line items:

  • TARGETING_TYPE_CARRIER_AND_ISP
  • TARGETING_TYPE_DAY_AND_TIME
  • TARGETING_TYPE_DEVICE_MAKE_MODEL
  • TARGETING_TYPE_DEVICE_TYPE
  • TARGETING_TYPE_GEO_REGION
  • TARGETING_TYPE_KEYWORD
  • TARGETING_TYPE_LANGUAGE
  • TARGETING_TYPE_NEGATIVE_KEYWORD_LIST
  • TARGETING_TYPE_OPERATING_SYSTEM
  • TARGETING_TYPE_POI

The following is a list of targeting types supported by Demand Gen ad groups:

  • TARGETING_TYPE_AGE_RANGE
  • TARGETING_TYPE_APP
  • TARGETING_TYPE_APP_CATEGORY
  • TARGETING_TYPE_AUDIENCE_GROUP
  • TARGETING_TYPE_CATEGORY
  • TARGETING_TYPE_GENDER
  • TARGETING_TYPE_GEO_REGION
  • TARGETING_TYPE_HOUSEHOLD_INCOME
  • TARGETING_TYPE_KEYWORD
  • TARGETING_TYPE_LANGUAGE
  • TARGETING_TYPE_PARENTAL_STATUS
  • TARGETING_TYPE_URL
  • TARGETING_TYPE_YOUTUBE_CHANNEL
  • TARGETING_TYPE_YOUTUBE_VIDEO

The support of TARGETING_TYPE_GEO_REGION, TARGETING_TYPE_POI, and TARGETING_TYPE_LANGUAGE are dependent on the setting of the demandGenSettings.geoLanguageTargetingEnabled field in the parent LineItem resource. If the field is true, location and language targeting can only be assigned to the parent line item. If the field is false, this targeting can only be assigned to individual ad groups.

Find available targeting options

Targeting is identified based on its type. Identify targeting options using one of the following ways:

Retrieve existing targeting

Existing targeting restricts what targeting can be added to a line item or ad group.

Demand Gen line items and ad groups only surface inherited TARGETING_TYPE_KEYWORD targeting. This means that you must retrieve targeting for the advertiser, line item, and ad group in order to have a full accounting of all targeting impacting ad serving.

Retrieve the existing targeting across targeting types using bulk list requests.

Retrieve existing partner and advertiser targeting

Here's how to get the existing targeting for an advertiser, including inherited partner targeting:

Java

// Provide the ID of the advertiser.
long advertiserId = advertiser-id;

// Configure the list request.
Advertisers.ListAssignedTargetingOptions request =
    service.advertisers().listAssignedTargetingOptions(advertiserId);

// Create the response and nextPageToken variables.
BulkListAdvertiserAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "No targeting is currently assigned to advertiser ID '%s'",
        advertiserId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (AssignedTargetingOption assignedTargetingOption :
      response.getAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n", assignedTargetingOption.getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the advertiser.
advertiser_id = advertiser-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .listAssignedTargetingOptions(
          advertiserId=advertiser_id,
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options.
  if response:
    for assigned_targeting_option in response.get(
        "assignedTargetingOptions", []
    ):
      ato_name = assigned_targeting_option.get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name}.")
  else:
    print(f"No targeting is currently assigned to {advertiser_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the advertiser.
$advertiserId = advertiser-id;

$retrievedTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified advertiser.
    try {
        $response = $this
            ->service
            ->advertisers
            ->listAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getAssignedTargetingOptions())) {
        $retrievedTargeting = array_merge(
            $retrievedTargeting,
            $response->getAssignedTargetingOptions()
        );
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedTargeting)) {
    printf(
        "<p>The following targeting was retrieved for advertiser ID %s:</p><ul>",
        $advertiserId);
    foreach ($retrievedTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getName());
    }
    print("</ul>");
} else {
    printf(
        "<p>No targeting is currently assigned to advertiser ID %s.</p>",
        $advertiserId);
}

Retrieve existing line item targeting

Here's how to get the existing targeting assigned directly to a line item:

Java

// Provide the ID of the advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Configure the list request.
LineItems.BulkListAssignedTargetingOptions request =
    service
        .advertisers()
        .lineItems()
        .bulkListAssignedTargetingOptions(advertiserId)
        .setLineItemIds(Arrays.asList(lineItemId));

// Create the response and nextPageToken variables.
BulkListAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "No targeting is currently assigned to '%s'",
        lineItemId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (LineItemAssignedTargetingOption liAssignedOption :
      response.getLineItemAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n",
        liAssignedOption.getAssignedTargetingOption().getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .lineItems()
      .bulkListAssignedTargetingOptions(
          advertiserId=advertiser_id,
          lineItemIds=[line_item_id],
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options line items.
  if response:
    for assigned_option in response.get(
        "lineItemAssignedTargetingOptions", []
    ):
      ato_name = assigned_option.get("assignedTargetingOption", {}).get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name} found.")
  else:
    print(f"No targeting is currently assigned to {line_item_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

$retrievedLineItemTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'lineItemIds' => array($lineItemId),
        'filter' => $filter,
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified line item.
    try {
        $response = $this
            ->service
            ->advertisers_lineItems
            ->bulkListAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getLineItemAssignedTargetingOptions())) {
        $retrievedLineItemTargeting = array_merge(
            $retrievedLineItemTargeting,
            $response->getLineItemAssignedTargetingOptions()
        );
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getLineItemAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedLineItemTargeting)) {
    printf(
        "<p>The following targeting was retrieved for line item ID %s:</p><ul>",
        $lineItemId);
    foreach ($retrievedLineItemTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getAssignedTargetingOption()->getName());
    }
    print("</ul>");
} else {
    printf(
        "<p>No targeting is currently assigned to line item ID %s.</p>",
        $lineItemId);
}

Retrieve existing ad group targeting

Here's how to get the existing targeting assigned directly to an ad group:

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the ad group.
long adGroupId = ad-group-id;

// Configure the list request.
AdGroups.BulkListAssignedTargetingOptions request =
    service
        .advertisers()
        .adGroups()
        .bulkListAssignedTargetingOptions(advertiserId)
        .setAdGroupIds(Arrays.asList(adGroupId));

// Create the response and nextPageToken variables.
BulkListAdGroupAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "No targeting is currently assigned to '%s'",
        adGroupId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (AdGroupAssignedTargetingOption adGroupAssignedOption :
      response.getAdGroupAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n",
        adGroupAssignedOption.getAssignedTargetingOption().getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the ad group.
ad_group_id = ad-group-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .adGroups()
      .bulkListAssignedTargetingOptions(
          advertiserId=advertiser_id,
          adGroupIds=[ad_group_id],
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options line items.
  if response:
    for assigned_option in response.get(
        "adGroupAssignedTargetingOptions", []
    ):
      ato_name = assigned_option.get("assignedTargetingOption", {}).get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name} found.")
  else:
    print(f"No targeting is currently assigned to {ad_group_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the ad group.
$adGroupId = line-item-id;

$retrievedAdGroupTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'adGroupIds' => array($adGroupId),
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified ad group.
    try {
        $response = $this
            ->service
            ->advertisers_adGroups
            ->bulkListAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getAdGroupAssignedTargetingOptions())) {
        $retrievedAdGroupTargeting = array_merge(
            $retrievedAdGroupTargeting,
            $response->getAdGroupAssignedTargetingOptions()
        );
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getAdGroupAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedAdGroupTargeting)) {
    printf(
        "<p>The following targeting was retrieved for ad group ID %s:</p><ul>",
        $adGroupId);
    foreach ($retrievedAdGroupTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getAssignedTargetingOption()->getName());
    }
    print("");
} else {
    printf(
        "<p>No targeting is currently assigned to ad group ID %s.</p>",
        $adGroupId);
}

Assign targeting to resources

You must make separate requests to update line item and ad group targeting.

Assign line item targeting

Here's how to add the following targeting logic to a line item:

  • Only served ads on computers.

  • Don't bid on inventory served alongside content matching the keyword "ice cream".

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Build list of targeting delete requests.
List<DeleteAssignedTargetingOptionsRequest> deleteRequests =
    new ArrayList<>();

// Build delete targeting request for device types to remove from targeting
// in order to only target computer devices.
List<String> deviceTypesToDelete =
    Arrays.asList(
        "DEVICE_TYPE_CONNECTED_TV",
        "DEVICE_TYPE_SMART_PHONE",
        "DEVICE_TYPE_TABLET");
DeleteAssignedTargetingOptionsRequest deleteDeviceTypeRequest =
    new DeleteAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_DEVICE_TYPE")
        .setAssignedTargetingOptionIds(deviceTypesToDelete);
deleteRequests.add(deleteDeviceTypeRequest);

// Build list of targeting create requests.
List<CreateAssignedTargetingOptionsRequest> createRequests =
    new ArrayList<>();

// Build the "ice cream" negative keyword assigned targeting option.
AssignedTargetingOption keywordAssignedTargetingOption =
    new AssignedTargetingOption()
        .setKeywordDetails(
            new KeywordAssignedTargetingOptionDetails()
                .setKeyword("ice cream")
                .setNegative(true));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_KEYWORD")
        .setAssignedTargetingOptions(
            Arrays.asList(keywordAssignedTargetingOption)));

// Build the bulk edit targeting request.
BulkEditAssignedTargetingOptionsRequest bulkEditTargetingRequest =
    new BulkEditAssignedTargetingOptionsRequest()
        .setLineItemIds(Arrays.asList(lineItemId))
        .setCreateRequests(createRequests)
        .setDeleteRequests(deleteRequests);

// Execute the bulk edit targeting request.
BulkEditAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .adGroups()
        .bulkEditAssignedTargetingOptions(
            advertiserId,
            bulkEditTargetingRequest
        )
        .execute();

// Display API response information.
if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedLineItemIds().get(0));
}
if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedLineItemIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Build the "ice cream" negative keyword assigned targeting option.
keyword_assigned_targeting_option = {
    "keywordDetails": {"keyword": "ice cream", "negative": True}
}

# Build the delete request for device type targeting to remove all device
# types to only target computers.
device_type_delete_request = {
    "targetingType": "TARGETING_TYPE_DEVICE_TYPE",
    "assignedTargetingOptionIds": [
        "DEVICE_TYPE_SMART_PHONE",
        "DEVICE_TYPE_CONNECTED_TV",
        "DEVICE_TYPE_TABLET"
    ],
}

# Create a bulk edit request.
bulk_edit_targeting_request = {
    "lineItemIds": [line_item_id],
    "createRequests": [
        {
            "targetingType": "TARGETING_TYPE_KEYWORD",
            "assignedTargetingOptions": [
                keyword_assigned_targeting_option
            ],
        }
    ],
    "deleteRequests": [
        device_type_delete_request
    ]
}

# Build and execute request.
response = (
    service.advertisers()
    .lineItems()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_targeting_request
    )
    .execute()
)

# Print the request results.
if (
    "updatedLineItemIds" in response
    and len(response["updatedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["updatedLineItemIds"][0]} '
      "were successfully updated."
  )
elif (
    "failedLineItemIds" in response
    and len(response["failedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["failedLineItemIds"][0]} '
      "failed to update."
  )
  if "errors" in response and len(response["errors"]) != 0:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print(f'Code {error["code"]}: {error["message"]}')
else:
  print("No successful or failed updates were reported.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

$deleteRequests = array();

// Build request to delete all other existing device type targeting
// options to only target computer devices.
$deleteDeviceTypeAssignedTargetingOption =
    new Google_Service_DisplayVideo_DeleteAssignedTargetingOptionsRequest();
$deleteDeviceTypeAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_DEVICE_TYPE'
);
$deleteDeviceTypeAssignedTargetingOption->setAssignedTargetingOptionIds(
    array(
        'DEVICE_TYPE_CONNECTED_TV',
        'DEVICE_TYPE_SMART_PHONE',
        'DEVICE_TYPE_TABLET'
    )
);
$deleteRequests[] = $deleteDeviceTypeAssignedTargetingOption;

$createRequests = array();

// Build the "ice cream" negative keyword assigned targeting option.
$keywordDetails =
    new Google_Service_DisplayVideo_KeywordAssignedTargetingOptionDetails();
$keywordDetails->setKeyword('ice cream');
$keywordDetails->setNegative(true);
$keywordAssignedTargetingOption =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$keywordAssignedTargetingOption->setKeywordDetails($keywordDetails);
$createKeywordAssignedTargetingOption =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createKeywordAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_KEYWORD'
);
$createKeywordAssignedTargetingOption->setAssignedTargetingOptions(
    array($keywordAssignedTargetingOption)
);
$createRequests[] = $createKeywordAssignedTargetingOption;

$body =
    new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest();

$body->setLineItemIds(array($lineItemId));
$body->setCreateRequests($createRequests);
$body->setDeleteRequests($deleteRequests);

// Call the API, editing the assigned targeting options for the
// identified line item.
try {
    $response = $this
        ->service
        ->advertisers_lineItems
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $body
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated line item IDs.
if (empty($response->getUpdatedLineItemIds())) {
    print '<p>No line items were successfully updated.</p>';
} else {
    print '<p>The targeting of the following line item IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List line item IDs that failed to update.
if (empty($response->getFailedLineItemIds())) {
    print '<p>No line items failed to update.</p>';
} else {
    print '
The targeting of the following line item IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}

Assign ad group targeting

Here's how to add the following targeting logic to an ad group:

  • Only serve to parents.

  • Don't serve against the provided YouTube channel.

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the ad group.
long adGroupId = ad-group-id;

// Provide the YouTube channel ID to negatively target.
String youtubeChannelId = youtube-channel-id;

// Build list of targeting create requests.
List<CreateAssignedTargetingOptionsRequest> createRequests =
    new ArrayList<>();

// Build YouTube channel assigned targeting option.
AssignedTargetingOption youtubeChannelAssignedTargetingOption =
    new AssignedTargetingOption()
        .setYoutubeChannelDetails(
            new YoutubeChannelAssignedTargetingOptionDetails()
                .setChannelId(youtubeChannelId)
                .setNegative(true));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_YOUTUBE_CHANNEL")
        .setAssignedTargetingOptions(
            Arrays.asList(youtubeChannelAssignedTargetingOption)));

// Build parental status assigned targeting option.
AssignedTargetingOption parentalStatusAssignedTargetingOption =
    new AssignedTargetingOption()
        .setParentalStatusDetails(
            new ParentalStatusAssignedTargetingOptionDetails()
                .setParentalStatus("PARENTAL_STATUS_PARENT"));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_PARENTAL_STATUS")
        .setAssignedTargetingOptions(
            Arrays.asList(parentalStatusAssignedTargetingOption)));

// Create a bulk edit request.
BulkEditAdGroupAssignedTargetingOptionsRequest bulkEditTargetingRequest =
    new BulkEditAdGroupAssignedTargetingOptionsRequest()
        .setAdGroupIds(Arrays.asList(adGroupId))
        .setCreateRequests(createRequests);

// Configure the list request.
BulkEditAdGroupAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .adGroups()
        .bulkEditAssignedTargetingOptions(
            advertiserId,
            bulkEditTargetingRequest
        )
        .execute();

// Display API response information.
if (response.getUpdatedAdGroupIds() != null && !response.getUpdatedAdGroupIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedAdGroupIds().get(0));
}
if (response.getFailedAdGroupIds() != null && !response.getFailedAdGroupIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedAdGroupIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the ad group.
ad_group_id = ad-group-id

# Provide the YouTube channel ID to negatively target.
yt_channel_id = youtube-channel-id

# Build the assigned targeting option to negatively target the given YouTube
# channel.
youtube_channel_assigned_targeting_options = [
    {
        "youtubeChannelDetails": {
            "channelId": yt_channel_id,
            "negative": True
        }
    },
]

# Build the assigned targeting options to target only parents.
parental_status_assigned_targeting_options = [
    {
        "parentalStatusDetails": {
            "parentalStatus": "PARENTAL_STATUS_PARENT"
        }
    },
]

# Create a bulk edit request.
bulk_edit_targeting_request = {
    "adGroupIds": [ad_group_id],
    "createRequests": [
        {
            "targetingType": "TARGETING_TYPE_YOUTUBE_CHANNEL",
            "assignedTargetingOptions": (
                youtube_channel_assigned_targeting_options
            )
        },
        {
            "targetingType": "TARGETING_TYPE_PARENTAL_STATUS",
            "assignedTargetingOptions": (
                parental_status_assigned_targeting_options
            ),
        }
    ]
}

# Build and execute request.
response = (
    service.advertisers()
    .adGroups()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_targeting_request
    )
    .execute()
)

# Print the request results.
if (
    "updatedAdGroupIds" in response
    and len(response["updatedAdGroupIds"]) != 0
):
  print(
      f'Targeting configurations for {response["updatedAdGroupIds"][0]} '
      "were successfully updated."
  )
elif (
    "failedAdGroupIds" in response
    and len(response["failedAdGroupIds"]) != 0
):
  print(
      f'Targeting configurations for {response["failedAdGroupIds"][0]} '
      "failed to update."
  )
  if "errors" in response and len(response["errors"]) != 0:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print(f'Code {error["code"]}: {error["message"]}')
else:
  print("No successful or failed updates were reported.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the ad group.
$adGroupId = ad-group-id;

// Provide the YouTube channel ID to negatively target.
$youtubeChannelId = youtube-channel-id;

$createRequests = array();

// Build YouTube channel assigned targeting option and add to create
// requests.
$youtubeChannelDetails =
    new Google_Service_DisplayVideo_YoutubeChannelAssignedTargetingOptionDetails();
$youtubeChannelDetails->setChannelId($youtubeChannelId);
$youtubeChannelDetails->setNegative(true);
$youtubeChannelAssignedTargetingOption =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$youtubeChannelAssignedTargetingOption->setYoutubeChannelDetails(
    $youtubeChannelDetails
);
$createYoutubeChannelAssignedTargetingOption =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createYoutubeChannelAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_YOUTUBE_CHANNEL'
);
$createYoutubeChannelAssignedTargetingOption
    ->setAssignedTargetingOptions(
        array($youtubeChannelAssignedTargetingOption)
    );
$createRequests[] = $createYoutubeChannelAssignedTargetingOption;

// Build parental status assigned targeting option and add to create
// requests.
$parentalStatusDetails =
    new Google_Service_DisplayVideo_ParentalStatusAssignedTargetingOptionDetails();
$parentalStatusDetails->setParentalStatus('PARENTAL_STATUS_PARENT');
$parentalStatusAssignedTargetingOption =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$parentalStatusAssignedTargetingOption->setParentalStatusDetails(
    $parentalStatusDetails
);
$createParentalStatusAssignedTargetingOption =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createParentalStatusAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_PARENTAL_STATUS'
);
$createParentalStatusAssignedTargetingOption
    ->setAssignedTargetingOptions(
        array($parentalStatusAssignedTargetingOption)
    );
$createRequests[] = $createParentalStatusAssignedTargetingOption;

$body =
    new Google_Service_DisplayVideo_BulkEditAdGroupAssignedTargetingOptionsRequest();

$body->setAdGroupIds(array($adGroupId));
$body->setCreateRequests($createRequests);

// Call the API, editing the assigned targeting options for the
// identified ad group.
try {
    $response = $this
        ->service
        ->advertisers_adGroups
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $body
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated ad group IDs.
if (empty($response->getUpdatedAdGroupIds())) {
    print '<p>No ad groups were successfully updated.</p>';
} else {
    print '<p>The targeting of the following ad group IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedAdGroupIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List ad group IDs that failed to update.
if (empty($response->getFailedAdGroupIds())) {
    print '<p>No ad groups failed to update.</p>';
} else {
    print '<p>The targeting of the following ad group IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedAdGroupIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}
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