制作需求开发广告组

需求开发广告组可为广告组中的广告提供精准的出价和投放控制。此功能通过出价 策略、广告资源设置和定位在 AdGroup 资源中进行配置。

广告组具有名为广告的子资源，这些子资源是赢得竞价后投放的已配置广告素材。

选择配置

在创建需求开发广告组之前，请考虑使用以下可选设置，以便进一步控制广告投放：

  • bidStrategy 可以配置为使用 DemandGenBiddingStrategy，以便在使用目标每次转化费用、目标 每次点击费用或目标广告支出回报率出价策略时，为广告组设置与父级订单项不同的目标值。
  • adGroupInventoryControl 可以设置，以选择广告组将出价的广告资源以及广告将投放的广告资源。
  • targetingExpansion 借助 优化型 定位，您可以为使用受众群体定位的广告组启用优化型定位。 优化型定位会将投放范围扩大到您设置的受众特征定位之外。您可以通过排除受众特征扩展功能来限制此功能。

创建需求开发广告组时，您还必须将 adGroupFormat字段设置为AD_GROUP_FORMAT_DEMAND_GEN。

创建广告组

以下介绍了如何使用以下设置创建需求开发广告组：

  • 出价策略：优化目标为每次转化费用平均为 12 美元，并从父级订单项继承目标每次转化费用出价策略。
  • 仅对 YouTube 插播广告和 Shorts 广告资源出价。

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the parent line item.
long lineItemId = line-item-id;

// Provide the display name of the ad group.
String displayName = display-name;

// Create the ad group structure.
AdGroup adGroup =
    new AdGroup()
        .setLineItemId(lineItemId)
        .setDisplayName(displayName)
        .setAdGroupFormat("AD_GROUP_FORMAT_DEMAND_GEN")
        .setEntityStatus("ENTITY_STATUS_PAUSED");

// Create and set the bidding strategy.
BiddingStrategy biddingStrategy =
    new BiddingStrategy()
        .setDemandGenBid(new DemandGenBiddingStrategy().setValue(12000000L));
adGroup.setBidStrategy(biddingStrategy);

// Create and set inventory controls.
AdGroupInventoryControl inventoryControl = new AdGroupInventoryControl();
SelectedInventories selectedInventories =
    new SelectedInventories()
        .setAllowYoutubeStream(true)
        .setAllowYoutubeShorts(true);
inventoryControl.setSelectedInventories(selectedInventories);
adGroup.setAdGroupInventoryControl(inventoryControl);

// Configure the create request.
AdGroups.Create request =
    service.advertisers().adGroups().create(advertiserId, adGroup);

// Create the ad group.
AdGroup response = request.execute();

// Display the new ad group.
System.out.printf("Demand Gen ad group %s was created.", response.getName());

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the parent line item.
line_item_id = line-item-id

# Provide the display name of the ad group.
display_name = display-name

# Create an ad group object with example values.
ad_group_obj = {
    "lineItemId": line_item_id,
    "displayName": display_name,
    "entityStatus": "ENTITY_STATUS_PAUSED",
    "adGroupFormat": "AD_GROUP_FORMAT_DEMAND_GEN",
    "bidStrategy": {
        "demandGenBid": {
            "value": "12000000"
        }
    },
    "adGroupInventoryControl": {
        "selectedInventories": {
            "allowYoutubeStream": True,
            "allowYoutubeShorts": True,
        }
    }
}

# Build and execute request.
response = (
    service.advertisers()
    .adGroups()
    .create(advertiserId=advertiser_id, body=ad_group_obj)
    .execute()
)

# Display the new ad group.
print(f"Demand Gen ad group {response['name']} was created.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the parent line item.
$lineItemId = line-item-id;

// Provide the display name of the ad group.
$displayName = display-name;

// Create the Demand Gen ad group structure.
$adGroup = new Google_Service_DisplayVideo_AdGroup();
$adGroup->setLineItemId($lineItemId);
$adGroup->setDisplayName($displayName);
$adGroup->setAdGroupFormat('AD_GROUP_FORMAT_DEMAND_GEN');
$adGroup->setEntityStatus('ENTITY_STATUS_PAUSED');

// Create and set the bidding strategy.
$demandGenBidStrategy =
    new Google_Service_DisplayVideo_DemandGenBiddingStrategy();
$demandGenBidStrategy->setValue(12000000);
$biddingStrategy = new Google_Service_DisplayVideo_BiddingStrategy();
$biddingStrategy->setDemandGenBid($demandGenBidStrategy);
$adGroup->setBidStrategy($biddingStrategy);

// Create and set the inventory control.
$selectedInventories =
    new Google_Service_DisplayVideo_SelectedInventories();
$selectedInventories->setAllowYoutubeStream(true);
$selectedInventories->setAllowYoutubeShorts(true);
$inventoryControl =
    new Google_Service_DisplayVideo_AdGroupInventoryControl();
$inventoryControl->setSelectedInventories($selectedInventories);
$adGroup->setAdGroupInventoryControl($inventoryControl);

// Call the API, creating the ad group under the advertiser and
// line item given.
try {
    $result = $this->service->advertisers_adGroups->create(
        $advertiserId,
        $adGroup
    );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Display the new ad group.
printf('<p>Demand Gen Ad Group %s was created.</p>', $result['name']);
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