Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.
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Possible viewability targeting options.
Enums
VIEWABILITY_UNSPECIFIED
Default value when viewability is not specified in this version. This enum is a placeholder for default value and does not represent a real viewability option.
VIEWABILITY_10_PERCENT_OR_MORE
Bid only on impressions that are at least 10% likely to be viewable.
VIEWABILITY_20_PERCENT_OR_MORE
Bid only on impressions that are at least 20% likely to be viewable.
VIEWABILITY_30_PERCENT_OR_MORE
Bid only on impressions that are at least 30% likely to be viewable.
VIEWABILITY_40_PERCENT_OR_MORE
Bid only on impressions that are at least 40% likely to be viewable.
VIEWABILITY_50_PERCENT_OR_MORE
Bid only on impressions that are at least 50% likely to be viewable.
VIEWABILITY_60_PERCENT_OR_MORE
Bid only on impressions that are at least 60% likely to be viewable.
VIEWABILITY_70_PERCENT_OR_MORE
Bid only on impressions that are at least 70% likely to be viewable.
VIEWABILITY_80_PERCENT_OR_MORE
Bid only on impressions that are at least 80% likely to be viewable.
VIEWABILITY_90_PERCENT_OR_MORE
Bid only on impressions that are at least 90% likely to be viewable.
[null,null,["Last updated 2024-09-18 UTC."],[[["\u003cp\u003eDisplay & Video 360 API v2 is no longer supported.\u003c/p\u003e\n"],["\u003cp\u003eViewability targeting allows you to bid on impressions based on the likelihood of them being seen.\u003c/p\u003e\n"],["\u003cp\u003eYou can choose from various viewability thresholds, ranging from 10% to 90% or more, to refine your bidding strategy.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eVIEWABILITY_UNSPECIFIED\u003c/code\u003e enum serves as a placeholder for default values and does not represent an actual viewability option.\u003c/p\u003e\n"]]],["The Display & Video 360 API v2 has been discontinued. Viewability targeting options include bidding only on impressions with a specified likelihood of being viewable. Options range from `VIEWABILITY_10_PERCENT_OR_MORE` to `VIEWABILITY_90_PERCENT_OR_MORE`, allowing bids on impressions with a minimum 10% to 90% viewability likelihood, respectively. `VIEWABILITY_UNSPECIFIED` is a placeholder, indicating when viewability isn't specified and doesn't represent a viewability option.\n"],null,["# Viewability\n\n| Display \\& Video 360 API v2 has sunset.\nPossible viewability targeting options.\n\n| Enums ||\n|----------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `VIEWABILITY_UNSPECIFIED` | Default value when viewability is not specified in this version. This enum is a placeholder for default value and does not represent a real viewability option. |\n| `VIEWABILITY_10_PERCENT_OR_MORE` | Bid only on impressions that are at least 10% likely to be viewable. |\n| `VIEWABILITY_20_PERCENT_OR_MORE` | Bid only on impressions that are at least 20% likely to be viewable. |\n| `VIEWABILITY_30_PERCENT_OR_MORE` | Bid only on impressions that are at least 30% likely to be viewable. |\n| `VIEWABILITY_40_PERCENT_OR_MORE` | Bid only on impressions that are at least 40% likely to be viewable. |\n| `VIEWABILITY_50_PERCENT_OR_MORE` | Bid only on impressions that are at least 50% likely to be viewable. |\n| `VIEWABILITY_60_PERCENT_OR_MORE` | Bid only on impressions that are at least 60% likely to be viewable. |\n| `VIEWABILITY_70_PERCENT_OR_MORE` | Bid only on impressions that are at least 70% likely to be viewable. |\n| `VIEWABILITY_80_PERCENT_OR_MORE` | Bid only on impressions that are at least 80% likely to be viewable. |\n| `VIEWABILITY_90_PERCENT_OR_MORE` | Bid only on impressions that are at least 90% likely to be viewable. |"]]
