Starting
September 8, 2025 , every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our
deprecations page for more details on how to update your integration to make this declaration.
Exchange
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Display & Video 360 API is deprecated and will sunset on October 7, 2025 . Migrate to Display & Video 360 API v4 before sunset to avoid an interruption in service.
Enums
EXCHANGE_UNSPECIFIEDExchange is not specified or is unknown in this version.
EXCHANGE_GOOGLE_AD_MANAGERGoogle Ad Manager.
EXCHANGE_APPNEXUSAppNexus.
EXCHANGE_BRIGHTROLLBrightRoll Exchange for Video from Yahoo!.
EXCHANGE_ADFORMAdform.
EXCHANGE_ADMETAAdmeta.
EXCHANGE_ADMIXERAdmixer.
EXCHANGE_ADSMOGOAdsMogo.
EXCHANGE_ADSWIZZAdsWizz.
EXCHANGE_BIDSWITCHBidSwitch.
EXCHANGE_BRIGHTROLL_DISPLAYBrightRoll Exchange for Display from Yahoo!.
EXCHANGE_CADREONCadreon.
EXCHANGE_DAILYMOTIONDailymotion.
EXCHANGE_FIVEFive.
EXCHANGE_FLUCTFluct.
EXCHANGE_FREEWHEELFreeWheel SSP.
EXCHANGE_GENIEEGeniee.
EXCHANGE_GUMGUMGumGum.
EXCHANGE_IMOBILEi-mobile.
EXCHANGE_IBILLBOARDiBILLBOARD.
EXCHANGE_IMPROVE_DIGITALImprove Digital.
EXCHANGE_INDEXIndex Exchange.
EXCHANGE_KARGOKargo.
EXCHANGE_MICROADMicroAd.
EXCHANGE_MOPUBMoPub.
EXCHANGE_NENDNend.
EXCHANGE_ONE_BY_AOL_DISPLAYONE by AOL: Display Market Place.
EXCHANGE_ONE_BY_AOL_MOBILEONE by AOL: Mobile.
EXCHANGE_ONE_BY_AOL_VIDEOONE by AOL: Video.
EXCHANGE_OOYALAOoyala.
EXCHANGE_OPENXOpenX.
EXCHANGE_PERMODOPermodo.
EXCHANGE_PLATFORMONEPlatform One.
EXCHANGE_PLATFORMIDPlatformId.
EXCHANGE_PUBMATICPubMatic.
EXCHANGE_PULSEPOINTPulsePoint.
EXCHANGE_REVENUEMAXRevenueMax.
EXCHANGE_RUBICONRubicon.
EXCHANGE_SMARTCLIPSmartClip.
EXCHANGE_SMARTRTBSmartRTB+.
EXCHANGE_SMARTSTREAMTVSmartstreamTv.
EXCHANGE_SOVRNSovrn.
EXCHANGE_SPOTXCHANGESpotXchange.
EXCHANGE_STROERStröer SSP.
EXCHANGE_TEADSTVTeadsTv.
EXCHANGE_TELARIATelaria.
EXCHANGE_TVNTVN.
EXCHANGE_UNITEDUnited.
EXCHANGE_YIELDLABYieldlab.
EXCHANGE_YIELDMOYieldmo.
EXCHANGE_UNRULYXUnrulyX.
EXCHANGE_OPEN8Open8.
EXCHANGE_TRITONTriton.
EXCHANGE_TRIPLELIFTTripleLift.
EXCHANGE_TABOOLATaboola.
EXCHANGE_INMOBIInMobi.
EXCHANGE_SMAATOSmaato.
EXCHANGE_AJAAja.
EXCHANGE_SUPERSHIPSupership.
EXCHANGE_NEXSTAR_DIGITALNexstar Digital.
EXCHANGE_WAZEWaze.
EXCHANGE_SOUNDCASTSoundCast.
EXCHANGE_SHARETHROUGHSharethrough.
EXCHANGE_FYBERFyber.
EXCHANGE_RED_FOR_PUBLISHERSRed For Publishers.
EXCHANGE_MEDIANETMedia.net.
EXCHANGE_TAPJOYTapjoy.
EXCHANGE_VISTARVistar.
EXCHANGE_DAXDAX.
EXCHANGE_JCDJCD.
EXCHANGE_PLACE_EXCHANGEPlace Exchange.
EXCHANGE_APPLOVINAppLovin.
EXCHANGE_CONNATIXConnatix.
EXCHANGE_RESET_DIGITALReset Digital.
EXCHANGE_HIVESTACKHivestack.
EXCHANGE_DRAXDrax.
EXCHANGE_APPLOVIN_GBIDAppLovin MAX.
EXCHANGE_FYBER_GBIDDT Fairbid.
EXCHANGE_UNITY_GBIDUnity LevelPlay.
EXCHANGE_CHARTBOOST_GBIDChartboost Mediation.
EXCHANGE_ADMOST_GBIDAdMost.
EXCHANGE_TOPON_GBIDTopOn.
EXCHANGE_NETFLIXNetflix.
EXCHANGE_CORECore.
EXCHANGE_COMMERCE_GRIDCommerce Grid.
EXCHANGE_SPOTIFYSpotify.
EXCHANGE_TUBITubi.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-04-28 UTC.
[null,null,["Last updated 2025-04-28 UTC."],[[["\u003cp\u003eThis webpage lists possible ad exchanges that can be integrated with.\u003c/p\u003e\n"],["\u003cp\u003eThese include major exchanges like Google Ad Manager, AppNexus, Rubicon, OpenX, and many others.\u003c/p\u003e\n"],["\u003cp\u003eThe list also covers video-specific exchanges (e.g., BrightRoll, Telaria), mobile-focused ones (e.g., MoPub, InMobi), and emerging platforms.\u003c/p\u003e\n"],["\u003cp\u003eIt provides a comprehensive overview of the ad exchange landscape for publishers and advertisers.\u003c/p\u003e\n"],["\u003cp\u003eEnums are used to specify each exchange for programmatic advertising transactions.\u003c/p\u003e\n"]]],["The provided content lists numerous ad exchanges, categorized as enums. These exchanges include major platforms like Google Ad Manager, AppNexus, and OpenX. Additionally, it features specialized exchanges like BrightRoll (for video and display), as well as various mobile, video, and display-focused options. Other ad exhanges mentioned are: BidSwitch, Index, PubMatic, Rubicon, Sovrn, and many others, such as, Netflix, Tubi and core. There are over 90 different exchanges in total.\n"],null,["# Exchange\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\nPossible ad exchanges.\n\n| Enums ||\n|-------------------------------|----------------------------------------------------------|\n| `EXCHANGE_UNSPECIFIED` | Exchange is not specified or is unknown in this version. |\n| `EXCHANGE_GOOGLE_AD_MANAGER` | Google Ad Manager. |\n| `EXCHANGE_APPNEXUS` | AppNexus. |\n| `EXCHANGE_BRIGHTROLL` | BrightRoll Exchange for Video from Yahoo!. |\n| `EXCHANGE_ADFORM` | Adform. |\n| `EXCHANGE_ADMETA` | Admeta. |\n| `EXCHANGE_ADMIXER` | Admixer. |\n| `EXCHANGE_ADSMOGO` | AdsMogo. |\n| `EXCHANGE_ADSWIZZ` | AdsWizz. |\n| `EXCHANGE_BIDSWITCH` | BidSwitch. |\n| `EXCHANGE_BRIGHTROLL_DISPLAY` | BrightRoll Exchange for Display from Yahoo!. |\n| `EXCHANGE_CADREON` | Cadreon. |\n| `EXCHANGE_DAILYMOTION` | Dailymotion. |\n| `EXCHANGE_FIVE` | Five. |\n| `EXCHANGE_FLUCT` | Fluct. |\n| `EXCHANGE_FREEWHEEL` | FreeWheel SSP. |\n| `EXCHANGE_GENIEE` | Geniee. |\n| `EXCHANGE_GUMGUM` | GumGum. |\n| `EXCHANGE_IMOBILE` | i-mobile. |\n| `EXCHANGE_IBILLBOARD` | iBILLBOARD. |\n| `EXCHANGE_IMPROVE_DIGITAL` | Improve Digital. |\n| `EXCHANGE_INDEX` | Index Exchange. |\n| `EXCHANGE_KARGO` | Kargo. |\n| `EXCHANGE_MICROAD` | MicroAd. |\n| `EXCHANGE_MOPUB` | MoPub. |\n| `EXCHANGE_NEND` | Nend. |\n| `EXCHANGE_ONE_BY_AOL_DISPLAY` | ONE by AOL: Display Market Place. |\n| `EXCHANGE_ONE_BY_AOL_MOBILE` | ONE by AOL: Mobile. |\n| `EXCHANGE_ONE_BY_AOL_VIDEO` | ONE by AOL: Video. |\n| `EXCHANGE_OOYALA` | Ooyala. |\n| `EXCHANGE_OPENX` | OpenX. |\n| `EXCHANGE_PERMODO` | Permodo. |\n| `EXCHANGE_PLATFORMONE` | Platform One. |\n| `EXCHANGE_PLATFORMID` | PlatformId. |\n| `EXCHANGE_PUBMATIC` | PubMatic. |\n| `EXCHANGE_PULSEPOINT` | PulsePoint. |\n| `EXCHANGE_REVENUEMAX` | RevenueMax. |\n| `EXCHANGE_RUBICON` | Rubicon. |\n| `EXCHANGE_SMARTCLIP` | SmartClip. |\n| `EXCHANGE_SMARTRTB` | SmartRTB+. |\n| `EXCHANGE_SMARTSTREAMTV` | SmartstreamTv. |\n| `EXCHANGE_SOVRN` | Sovrn. |\n| `EXCHANGE_SPOTXCHANGE` | SpotXchange. |\n| `EXCHANGE_STROER` | Ströer SSP. |\n| `EXCHANGE_TEADSTV` | TeadsTv. |\n| `EXCHANGE_TELARIA` | Telaria. |\n| `EXCHANGE_TVN` | TVN. |\n| `EXCHANGE_UNITED` | United. |\n| `EXCHANGE_YIELDLAB` | Yieldlab. |\n| `EXCHANGE_YIELDMO` | Yieldmo. |\n| `EXCHANGE_UNRULYX` | UnrulyX. |\n| `EXCHANGE_OPEN8` | Open8. |\n| `EXCHANGE_TRITON` | Triton. |\n| `EXCHANGE_TRIPLELIFT` | TripleLift. |\n| `EXCHANGE_TABOOLA` | Taboola. |\n| `EXCHANGE_INMOBI` | InMobi. |\n| `EXCHANGE_SMAATO` | Smaato. |\n| `EXCHANGE_AJA` | Aja. |\n| `EXCHANGE_SUPERSHIP` | Supership. |\n| `EXCHANGE_NEXSTAR_DIGITAL` | Nexstar Digital. |\n| `EXCHANGE_WAZE` | Waze. |\n| `EXCHANGE_SOUNDCAST` | SoundCast. |\n| `EXCHANGE_SHARETHROUGH` | Sharethrough. |\n| `EXCHANGE_FYBER` | Fyber. |\n| `EXCHANGE_RED_FOR_PUBLISHERS` | Red For Publishers. |\n| `EXCHANGE_MEDIANET` | Media.net. |\n| `EXCHANGE_TAPJOY` | Tapjoy. |\n| `EXCHANGE_VISTAR` | Vistar. |\n| `EXCHANGE_DAX` | DAX. |\n| `EXCHANGE_JCD` | JCD. |\n| `EXCHANGE_PLACE_EXCHANGE` | Place Exchange. |\n| `EXCHANGE_APPLOVIN` | AppLovin. |\n| `EXCHANGE_CONNATIX` | Connatix. |\n| `EXCHANGE_RESET_DIGITAL` | Reset Digital. |\n| `EXCHANGE_HIVESTACK` | Hivestack. |\n| `EXCHANGE_DRAX` | Drax. |\n| `EXCHANGE_APPLOVIN_GBID` | AppLovin MAX. |\n| `EXCHANGE_FYBER_GBID` | DT Fairbid. |\n| `EXCHANGE_UNITY_GBID` | Unity LevelPlay. |\n| `EXCHANGE_CHARTBOOST_GBID` | Chartboost Mediation. |\n| `EXCHANGE_ADMOST_GBID` | AdMost. |\n| `EXCHANGE_TOPON_GBID` | TopOn. |\n| `EXCHANGE_NETFLIX` | Netflix. |\n| `EXCHANGE_CORE` | Core. |\n| `EXCHANGE_COMMERCE_GRID` | Commerce Grid. |\n| `EXCHANGE_SPOTIFY` | Spotify. |\n| `EXCHANGE_TUBI` | Tubi. |"]]
