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Unterstützte Impressionssignale für Algorithmusregeln
Enums
IMPRESSION_SIGNAL_UNSPECIFIED
Unbekanntes Signal.
DAY_AND_TIME
Der Wochentag und die Uhrzeit, zu der die Impression gemäß der lokalen Zeitzone des Browsers erfolgt ist. Der Wert wird im Feld dayAndTimeValue des Vergleichswerts gespeichert.
DEVICE_TYPE
Gerätetyp Der Wert wird im Feld deviceTypeValue des Vergleichswerts gespeichert.
AD_POSITION
Anzeigenposition. Der Wert wird im Feld onScreenPositionValue des Vergleichswerts gespeichert.
OPERATING_SYSTEM_ID
Die ID des Betriebssystems. Der Wert wird im Feld int64Value des Vergleichswerts gespeichert.
MOBILE_MODEL_ID
Die Modell-ID des Mobilgeräts. Der Wert wird im Feld int64Value des Vergleichswerts gespeichert.
EXCHANGE
Exchange. Der Wert wird im Feld exchangeValue des Vergleichswerts gespeichert.
ENVIRONMENT
Bereitstellungsumgebung. Der Wert wird im Feld environmentValue des Vergleichswerts gespeichert.
COUNTRY_ID
Die Landes- oder Regions-ID. Der Wert wird im Feld int64Value des Vergleichswerts gespeichert.
CITY_ID
Die Orts-ID. Der Wert wird im Feld int64Value des Vergleichswerts gespeichert.
BROWSER_ID
Die Browser-ID. Der Wert wird im Feld int64Value des Vergleichswerts gespeichert.
CREATIVE_DIMENSION
Höhe und Breite des Creatives in Pixeln. Der Wert wird im Feld creativeDimensionValue des Vergleichswerts gespeichert.
[null,null,["Zuletzt aktualisiert: 2025-07-25 (UTC)."],[[["\u003cp\u003eAlgorithm Rules utilize various impression signals to optimize ad delivery.\u003c/p\u003e\n"],["\u003cp\u003eThese signals include factors such as time and day, device type, ad position, and operating system.\u003c/p\u003e\n"],["\u003cp\u003eMobile model, exchange, environment, geographic location (country, city), browser, and creative dimensions are also considered as impression signals.\u003c/p\u003e\n"],["\u003cp\u003eEach signal type is stored within specific fields of the comparison value for evaluation in Algorithm Rules.\u003c/p\u003e\n"],["\u003cp\u003eDetailed information about each signal and its corresponding value field can be found in the provided table and linked documentation.\u003c/p\u003e\n"]]],["Algorithm Rules support impression signals categorized by enums. These include: `DAY_AND_TIME` (day/time of impression), `DEVICE_TYPE`, `AD_POSITION`, `OPERATING_SYSTEM_ID`, `MOBILE_MODEL_ID`, `EXCHANGE`, `ENVIRONMENT`, `COUNTRY_ID`, `CITY_ID`, `BROWSER_ID`, and `CREATIVE_DIMENSION` (creative's height and width). Each enum's value is stored in a specific field within the `ComparisonValue` structure, such as `int64Value` or `exchangeValue`. `IMPRESSION_SIGNAL_UNSPECIFIED` represents an unknown signal.\n"],null,["# ImpressionSignal\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\nSupported impression signals for Algorithm Rules.\n\n| Enums ||\n|---------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `IMPRESSION_SIGNAL_UNSPECIFIED` | Unknown signal. |\n| `DAY_AND_TIME` | The day of the week and hour of day the impression was made using browser's local time zone. Value is stored in the [dayAndTimeValue](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.day_and_time_value) field of the comparison value. |\n| `DEVICE_TYPE` | Device type. Value is stored in the [deviceTypeValue](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.device_type_value) field of the comparison value. |\n| `AD_POSITION` | Ad position. Value is stored in the [onScreenPositionValue](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.on_screen_position_value) field of the comparison value. |\n| `OPERATING_SYSTEM_ID` | The operating system identifier. Value is stored in the [int64Value](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.int64_value) field of the comparison value. |\n| `MOBILE_MODEL_ID` | The mobile model identifier. Value is stored in the [int64Value](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.int64_value) field of the comparison value. |\n| `EXCHANGE` | Exchange. Value is stored in the [exchangeValue](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.exchange_value) field of the comparison value. |\n| `ENVIRONMENT` | Serving environment. Value is stored in the [environmentValue](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.environment_value) field of the comparison value. |\n| `COUNTRY_ID` | The country or region identifier. Value is stored in the [int64Value](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.int64_value) field of the comparison value. |\n| `CITY_ID` | The city identifier. Value is stored in the [int64Value](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.int64_value) field of the comparison value. |\n| `BROWSER_ID` | The browser identifier. Value is stored in the [int64Value](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.int64_value) field of the comparison value. |\n| `CREATIVE_DIMENSION` | Creative height and width in pixels. Value is stored in the [creativeDimensionValue](/display-video/api/reference/rest/v3/AlgorithmRules#ComparisonValue.FIELDS.creative_dimension_value) field of the comparison value. |"]]