TargetingExpansionConfig
| JSON representation |
{
"enableOptimizedTargeting": boolean,
"audienceExpansionSeedListExcluded": boolean,
"audienceExpansionLevel": enum (AudienceExpansionLevel)
} |
| Fields |
enableOptimizedTargeting |
boolean
Required. Whether to enable Optimized Targeting for the line item. Optimized targeting is not compatible with all bid strategies. Attempting to set this field to true for a line item using one of the following combinations of BiddingStrategy fields and BiddingStrategyPerformanceGoalType will result in an error: maximize_auto_spend_bid:
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVABIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TENBIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED performanceGoalAutoBid:
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM
|
audienceExpansionSeedListExcluded |
boolean
Output only. Whether to exclude seed list for audience expansion. This field only applies to YouTube and Partners line item and ad group resources.
|
audienceExpansionLevel |
enum (AudienceExpansionLevel)
Output only. Magnitude of expansion for eligible first-party user lists under this ad group. This field only applies to YouTube and Partners line item and ad group resources.
|
AudienceExpansionLevel
Qualitative description of audience expansion level.
| Enums |
UNKNOWN |
Audience expansion level is not specified or is unknown in this version. |
NO_REACH |
Audience expansion off. |
LEAST_REACH |
Conservative audience expansion. |
MID_REACH |
Moderate audience expansion. |
MOST_REACH |
Aggressive audience expansion. |
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Last updated 2024-11-06 UTC.
[null,null,["Last updated 2024-11-06 UTC."],[[["Optimized Targeting settings allow you to control audience expansion for your line items, influencing the reach of your campaigns."],["Optimized Targeting is not compatible with all bidding strategies, particularly those focused on maximizing spend or viewable CPM."],["Audience expansion levels, ranging from no reach to most reach, determine how broadly your first-party user lists are expanded to find new, relevant audiences."],["These settings primarily impact YouTube and Partners line items and ad groups, providing control over audience targeting on those platforms."],["While `enableOptimizedTargeting` is required for setup, `audienceExpansionSeedListExcluded` and `audienceExpansionLevel` are output only, reflecting system-determined values."]]],[]]
