Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.
[null,null,["Last updated 2025-04-02 UTC."],[[["\u003cp\u003eCreates a negative keyword within a specified negative keyword list for a given advertiser in Display & Video 360.\u003c/p\u003e\n"],["\u003cp\u003eRequires providing the advertiser ID and negative keyword list ID as path parameters in the HTTP request.\u003c/p\u003e\n"],["\u003cp\u003eThe request body should contain details of the negative keyword to be created, as defined in the NegativeKeyword object.\u003c/p\u003e\n"],["\u003cp\u003eUpon successful execution, the API returns the newly created negative keyword object in the response body.\u003c/p\u003e\n"],["\u003cp\u003eUtilizes OAuth 2.0 for authorization and requires the \u003ccode\u003ehttps://www.googleapis.com/auth/display-video\u003c/code\u003e scope.\u003c/p\u003e\n"]]],["This describes how to create a negative keyword within a specified list. A `POST` request is sent to the provided URL, including the `advertiserId` and `negativeKeywordListId` as required path parameters. The request body contains the new `NegativeKeyword` data. Upon success, the response body returns the newly created `NegativeKeyword` object. This process requires OAuth authorization with the `https://www.googleapis.com/auth/display-video` scope.\n"],null,["# Method: advertisers.negativeKeywordLists.negativeKeywords.create\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\n- [HTTP request](#body.HTTP_TEMPLATE)\n- [Path parameters](#body.PATH_PARAMETERS)\n- [Request body](#body.request_body)\n- [Response body](#body.response_body)\n- [Authorization scopes](#body.aspect)\n- [Try it!](#try-it)\n\nCreates a negative keyword in a negative keyword list.\n\n### HTTP request\n\n`POST https://displayvideo.googleapis.com/v3/advertisers/{advertiserId}/negativeKeywordLists/{negativeKeywordListId}/negativeKeywords`\n\nThe URL uses [gRPC Transcoding](https://google.aip.dev/127) syntax.\n\n### Path parameters\n\n| Parameters ||\n|-------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `advertiserId` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` Required. The ID of the DV360 advertiser to which the parent negative keyword list belongs. |\n| `negativeKeywordListId` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` Required. The ID of the parent negative keyword list in which the negative keyword will be created. |\n\n### Request body\n\nThe request body contains an instance of [NegativeKeyword](/display-video/api/reference/rest/v3/advertisers.negativeKeywordLists.negativeKeywords#NegativeKeyword).\n\n### Response body\n\nIf successful, the response body contains a newly created instance of [NegativeKeyword](/display-video/api/reference/rest/v3/advertisers.negativeKeywordLists.negativeKeywords#NegativeKeyword).\n\n### Authorization scopes\n\nRequires the following OAuth scope:\n\n- `https://www.googleapis.com/auth/display-video`\n\nFor more information, see the [OAuth 2.0 Overview](/identity/protocols/OAuth2)."]]
