Live API 版本会不定期更新，新版本大约每年发布一次。较低的版本已弃用，之后会在新版本发布后停用。
它有何用途？
使用 Display & Video 360 API，您的团队可以通过发出一个或多个后续请求，以编程方式执行以下操作：
设置新的广告客户、广告系列、广告订单和订单项。
管理渠道、地理位置列表或目标客户匹配受众群体等定位资源。
构建和分配自定义出价算法。
上传媒体资源和制作广告素材资源。
批量检索现有资源并对其进行质量检查，并根据需要进行更新。
创建新用户并管理他们对 Display & Video 360 合作伙伴或广告客户的访问权限。
生成和下载结构化数据文件。
专为谁而打造？
如果团队管理大量 Display & Video 360 资源，并希望实现工作流程某些部分的自动化，那么与 Display & Video 360 API 集成是理想之选。
鉴于功能集众多，API 集成可以优化 Display & Video 360 互动的多个层级（从创建订单项到管理目标客户匹配受众群体）。由于此功能不支持创建或更新 YouTube 及合作伙伴资源，因此需要此功能的团队应考虑与 Display & Video 360 API 和结构化数据文件相结合。
团队需要一些工程资源来构建和支持 API 集成。
哪些产品支持此功能？
您可以使用 Display & Video 360 API 下载结构化数据文件。您可以使用结构化数据文件创建和更新 YouTube 及合作伙伴资源，只需在 Display & Video 360 界面中手动上传文件即可。将这两种工具组合使用有助于您的团队管理整套订单项。
Display & Video 360 API BigQuery 连接器可用于检索 Display & Video 360 API 格式的 Display & Video 360 资源，并将其直接导入 BigQuery。使用 BigQuery 连接器可以自动执行资源检索，这样您就只需使用 Display & Video 360 API 来创建、更新或删除资源。
[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eThe Display & Video 360 API allows programmatic access to Display & Video 360 platform for retrieving, creating, and updating resources, as well as managing user access.\u003c/p\u003e\n"],["\u003cp\u003eTeams can use the API to automate tasks like setting up campaigns, managing targeting, building algorithms, and handling creative assets.\u003c/p\u003e\n"],["\u003cp\u003eWhile the API supports retrieving YouTube & Partners resources, it cannot create or update them, necessitating alternative methods like Structured Data Files for full resource management.\u003c/p\u003e\n"],["\u003cp\u003eIt is ideal for teams managing substantial Display & Video 360 resources and seeking workflow automation but requires engineering resources for integration.\u003c/p\u003e\n"],["\u003cp\u003eThe API can be combined with tools like Structured Data Files and BigQuery Connector for comprehensive resource and data management.\u003c/p\u003e\n"]]],["The Display & Video 360 API allows programmatic interaction with the platform via HTTP requests, enabling teams to retrieve, create, and update resources. Key actions include setting up advertisers, managing targeting resources, building custom bidding algorithms, uploading media, retrieving and updating existing resources, managing user access, and generating Structured Data Files. It uses OAuth 2.0 for authentication and offers client libraries for various languages. It's ideal for teams managing numerous resources, although it doesn't create/update YouTube & Partners resources. It works with Structured Data Files and BigQuery Connector.\n"],null,["# Display & Video 360 API\n\nThe Display \\& Video 360 API is a programmatic interface for the Display \\& Video\n360 platform. It offers a suite of services and methods for retrieving,\ncreating, and updating Display \\& Video 360 resources, and managing Display \\&\nVideo 360 user access for your partners and advertisers.\n\nSee the [user guides](/display-video/api) and [reference documentation](/display-video/api/reference/rest) for\nDisplay \\& Video 360 API for more information.\n\nHow does it work?\n-----------------\n\nYour team can use the Display \\& Video 360 API by sending HTTP requests. Each\nindividual request executes an action, such as retrieving, creating, or updating\none or more resources. The API provides [client libraries in a variety of\nprogramming languages](/display-video/api/guides/getting-started/libraries) to help format and execute these requests.\n\nThe API uses [OAuth 2.0](/identity/protocols/oauth2) to authenticate requests. Credentials for\nauthentication are generated under a [Google Cloud Platform (GCP)\nproject](//cloud.google.com/resource-manager/docs/creating-managing-projects). You can read more about this in the [Display \\& Video 360\nAPI Getting Started guide](/display-video/api).\n\nLive API versions are occasionally updated, and new versions are released\nroughly once a year. Earlier versions are deprecated and later sunset after new\nversions are released.\n\nWhat can it do?\n---------------\n\nUsing Display \\& Video 360 API, your team can do the following actions\nprogrammatically by making one or more subsequent requests:\n\n- Set up new advertisers, campaigns, insertion orders and line items.\n- Manage targeting resources such as channels, location lists, or Customer Match audiences.\n- Build and assign custom bidding algorithms.\n- Upload media assets and build creative resources.\n- Retrieve and QA existing resources in bulk and update as needed.\n- Create new users and manage their access to Display \\& Video 360 partners or advertisers.\n- Generate and download Structured Data Files.\n\n| **Warning:** While you can retrieve YouTube \\& Partners resources using the Display \\& Video 360 API, you *cannot* use it to create or update them. You can manage YouTube \\& Partners resources by directly editing them in the Display \\& Video 360 interface or uploading [Structured Data Files](/display-video/bulk-tools/tools/sdf).\n\nWho is it built for?\n--------------------\n\nIntegrating with the Display \\& Video 360 API is ideal for teams that manage a\nsignificant number of Display \\& Video 360 resources and want to automate parts\nof their workflow.\n\nGiven the broad feature set, API integration can optimize work at multiple\nlevels of Display \\& Video 360 interaction, from the creation of line items to\nthe management of Customer Match audiences. Since it doesn't support creating or\nupdating YouTube \\& Partners resources, teams requiring this feature should\nconsider a [combined integration with Display \\& Video 360 API and Structured\nData Files](/display-video/bulk-tools/use-cases#manage_resources_programmatically).\n\nTeams will need some engineering resources to build and support an API\nintegration.\n\nWhat products work with it?\n---------------------------\n\n[Structured Data Files](/display-video/bulk-tools/tools/sdf) can be downloaded using the Display \\& Video\n360 API. You can create and update YouTube \\& Partners resources using\nStructured Data Files by manually uploading files in the Display \\& Video 360\ninterface. A [combined integration](/display-video/bulk-tools/use-cases#manage_resources_programmatically) of these two tools can\nhelp your team to manage their entire suite of line items.\n\n[Display \\& Video 360 API BigQuery Connector](/display-video/bulk-tools/tools/dv3-api-bq-connector) can be used to\nretrieve Display \\& Video 360 resources in Display \\& Video 360 API format and\nimport them directly into [BigQuery](//cloud.google.com/bigquery). Using the BigQuery connector can\nautomate resource retrieval so that you only use Display \\& Video 360 API to\ncreate, update, or delete resources."]]
