数据传输 v2.0
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根据您的偏好保存内容并对其进行分类。
数据传输 v2.0 提供原始报告数据，可实现
标准报告。时间
Google Marketing Platform 会处理报表数据，但其中部分数据会被标记为
数据传输。该过程完成后，数据传输文件将显示在 Google Cloud Storage (GCS) 中。如需充分利用数据传输功能，贵组织需要执行以下操作：提取、转换和加载大型文件、管理数据库以及实现脚本。
送餐
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展示文件和点击文件每天投放 24 次（每小时一个）。
处理时间可能会因文件而异，因此文件可能会出现混乱。系统每天都会提交活动文件。
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匹配表文件和 Floodlight 活动文件每天都会提交。
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在您配置的报告中，活动文件和匹配表文件的处理从午夜开始
时区，并且文件会在处理完毕后立即提交。
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文件在 Google Cloud Storage 中保留 60 天。60 天后，系统会删除文件。
内容
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数据传输文件以日志级格式提供展示、点击和 Floodlight 活动数据。匹配表文件用于缩减单个文件的大小
提供可靠的数据。查看数据传输 2.0 字段的完整列表。
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Display & Video 360 用户可以在数据传输报告中添加 Display & Video 360 字段。这些字段会添加到常规 DCM 数据传输文件中。
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所有的数据传输和匹配表文件均以逗号分隔，且支持 UTF-8 编码。
-
逗号分隔 ：数据传输 2.0 中的所有文件、
包括匹配表文件，请使用英文逗号 (
,
) 作为分隔符。
-
用引号括起来的特殊字符 ：用于字段
字段的内容会封装在
引号 (
"
）。
-
UTF-8 编码：所有数据传输和匹配表文件都支持 UTF-8 编码。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-25。
[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eData Transfer v2.0 provides raw, log-level data for advanced analytics beyond standard reporting, requiring organizations to have robust data processing capabilities.\u003c/p\u003e\n"],["\u003cp\u003eData is delivered to Google Cloud Storage in hourly, daily, or as-completed frequencies, depending on the file type, and is retained for 60 days.\u003c/p\u003e\n"],["\u003cp\u003eFiles encompass impression, click, Floodlight activity, and match table data, with Display & Video 360 data incorporated for applicable users.\u003c/p\u003e\n"],["\u003cp\u003eAll files utilize comma delimiters, quotation marks for special characters, and UTF-8 encoding for consistent formatting.\u003c/p\u003e\n"]]],[],null,["# Data Transfer v2.0 provides raw reporting data that can deliver analytics beyond\n[standard reporting](//support.google.com/dcm/topic/2823501). When\nGoogle Marketing Platform processes reporting data, some of it is flagged for\nData Transfer. Once the process is complete, Data Transfer files are available\nin Google Cloud Storage (GCS). To take full advantage of Data Transfer, your\norganization will need to: extract, transform, and load large files, administer\na database, and implement scripts.\n\n### Delivery\n\n- Impression and click files are delivered 24 times a day (one for each hour).\n Process time can vary by file, so files may appear out of order. Activity files are delivered daily.\n\n- Match table files, and Floodlight activity files are delivered daily.\n\n- Processing for activity files and match table files begins at midnight in your configured reporting\n timezone, and files are delivered as soon as complete.\n\n- Files are available in Google Cloud Storage for 60 days. After 60 days files are deleted.\n\n### Content\n\n- Data Transfer files provide impression, click, and floodlight activity data in\n a log level format. Match tables files are used to reduce individual file size while still\n providing robust data. [See a complete list of Data Transfer 2.0 fields.](/doubleclick-advertisers/dtv2/reference/file-format)\n\n- Display \\& Video 360 users can include Display \\& Video 360 fields in Data Transfer\n reports. These fields are added to the regular DCM Data Transfer\n files.\n\n-\n All Data Transfer and match table files are comma-delimited and support UTF-8 encoding.\n\n### Formatting\n\n-\n **Comma separators:** All files in Data Transfer 2.0,\n including match table files, use commas (\n `,`\n ) as separators.\n\n-\n **Special characters wrapped in quotation marks:** For fields\n containing special characters, the contents of the field are wrapped in\n quotation marks (\n `\"`\n ).\n\n-\n **UTF-8 encoding:**All Data Transfer and match table files\n support UTF-8 encoding."]]
