价目表和违规收费
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
Google Ads API 访问权限级别
- 基本访问权限
- 这是所有已获批的开发者令牌的默认访问权限级别。基本访问权限级别允许开发者令牌每天执行最多 15,000 次操作。如需超出此上限,您只能申请并获得标准访问权限级别。
- 标准访问权限
- 标准访问权限级别允许开发者令牌针对大多数服务执行无限次操作。此类令牌仍受全局限制的约束。您可以填写标准访问权限申请来申请此访问权限级别。
使用任一权限级别均无需支付任何费用。
API 操作
无论结果是通过 GoogleAdsService.SearchStream
进行流式传输还是通过 GoogleAdsService.Search
调用进行分页,单个查询或报告都计为一次操作。
了解详情。
对于 mutate
请求,每个发生变异的项计为一次操作。下表提供了一些结算示例:
API 请求
|
计入每日限额的操作
|
操作:Search
计数:53 个广告组
服务:GoogleAdsService
|
1
|
操作:SearchStream
数量:45 个广告系列
服务:GoogleAdsService
|
1
|
操作:mutate
计数:2 个广告组
服务:AdgroupAdService
|
2
|
违规费用
如果您需要遵守最低功能要求,API 审核团队将审核您的工具,以确保其合规性。如果审核结果表明存在违规行为,您将收到通知,告知您违规处置期已开始,具体时间表如下:
第 1 天
|
不合规通知
|
30 天“修复”期开始
|
第 30 天
|
30 天修复期结束
|
如果您完全符合 RMF 的要求,则不会产生任何费用
|
第 31 天
|
持续违规通知 + 首张违规收费账单
|
不合规费用(详见下文)应在 30 天内支付
|
第 60 天
|
第一笔不合规费用账单即将到期
|
如果您完全遵守 RMF,并且已全额支付违规费用,则强制执行期结束
|
第 61 天
|
持续违规通知 + 第二份违规费用账单
|
不合规费用(详见下文)应在 30 天内支付
|
第 90 天
|
第二笔违规费用账单即将到期
|
如果您完全遵守 RMF,并且已全额支付违规费用,则强制执行期结束
|
第 91 天
|
关于持续违规的最后通知 + 关于工具可能降级为基本访问权限级别的最后通知
|
合规性最终期限:最终通知发出 30 天后
|
第 120 天
|
最终合规期限
|
|
第 121 天
|
降级到基本访问权限级别的通知
|
只有在符合 RMF 的情况下,并且只有在所有违规费用都已全额支付的情况下,工具才能重新获得标准访问权限级别
|
不合规费用的计算方式如下:
费用取决于上一个 30 天周期内的操作次数或 GoogleAdsService
Search 或 SearchStream 请求次数,以较高者为准:每 25,000 次操作收取 1 美元,或每 25,000 次 GoogleAdsService
Search 或 SearchStream 请求收取 1 美元。如果计算结果低于 1,000 美元,则向上舍入到 1,000 美元;如果高于 25,000 美元,则上限为 25,000 美元。根据上述审核时间表,任何审核周期内的不合规费用总额上限为 5 万美元。
如果因违规行为而收到账单,您必须全额支付,否则您的令牌可能会被降级为基本访问权限级别或被撤消。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-27。
[null,null,["最后更新时间 (UTC):2025-08-27。"],[[["\u003cp\u003eGoogle Ads API offers two access levels: Basic, with a daily limit of 15,000 operations, and Standard, with unlimited operations for most services, both free of charge.\u003c/p\u003e\n"],["\u003cp\u003eAPI operations are counted per query or report for searches and per mutated item for mutations, impacting daily usage limits.\u003c/p\u003e\n"],["\u003cp\u003eNon-compliance with Required Minimum Functionality (RMF) can lead to fees, calculated based on API operations, potentially reaching up to $25,000 per billing cycle and a total of $50,000 during a review period.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers found non-compliant with RMF are given a 30-day period to address issues, followed by potential fees and access level downgrades if non-compliance persists.\u003c/p\u003e\n"],["\u003cp\u003eNon-compliance fees are based on a tiered system with a minimum of $1000 and capped at $25,000 per billing cycle.\u003c/p\u003e\n"]]],[],null,["# Rate Sheet and Non-Compliance Fees\n\nGoogle Ads API Access levels\n----------------------------\n\nBasic Access\n: This is the default access level for all approved developer tokens. Basic\n Access level allows the developer token to execute up to 15,000 operations per\n day. The only way to exceed this cap is to apply and then get accepted into the\n Standard Access level.\n\nStandard Access\n: Standard Access level enables the developer token to execute an unlimited\n number of operations for most services. Such tokens are still subject to [global\n limits](/google-ads/api/docs/best-practices/quotas). You can request this access level by\n completing the [Standard Access\n application](//support.google.com/adspolicy/contact/standard_token_application).\n\nThere is no charge for either access level.\n\nAPI operations\n--------------\n\nA single query or report is counted as one operation, regardless of the results\nbeing streamed through\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)\nor paged from a\n[`GoogleAdsService.Search`](/google-ads/api/reference/rpc/v21/GoogleAdsService/Search) call.\n[Learn more](/google-ads/api/docs/reporting/streaming#rate_limits).\n\nFor a `mutate` request, each mutated item counts as one operation. The\nfollowing table gives some examples of the accounting:\n\n| API request | Operations counted towards Daily Limit |\n|---------------------------------------------------------------------------|----------------------------------------|\n| Operation: `Search` Count: 53 ad groups Service: `GoogleAdsService` | 1 |\n| Operation: `SearchStream` Count: 45 campaigns Service: `GoogleAdsService` | 1 |\n| Operation: `mutate` Count: 2 ad groups Service: `AdgroupAdService` | 2 |\n\nNon-compliance fees\n-------------------\n\nIf you are subject to [Required Minimum Functionality](/google-ads/api/docs/rmf), the API\nReview Team will audit your tool to ensure compliance. If the audit results in a\nfinding of non-compliance, you will receive notice that the enforcement period\nhas begun according to the following schedule:\n\n| Day 1 | Notice of non-compliance | 30-day \"fix-it\" period begins |\n| Day 30 | 30-day fix-it period ends | If you are fully compliant with RMF, you will not incur any fees |\n| Day 31 | Notice of continued non-compliance + first bill for non-compliance fee | Non-compliance fees (details below) are due in 30 days |\n| Day 60 | First bill for non-compliance fee is due | If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends |\n| Day 61 | Notice of continued non-compliance + second bill for non-compliance fee | Non-compliance fees (details below) are due in 30 days |\n| Day 90 | Second bill for non-compliance fee is due | If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends |\n| Day 91 | Final notice of continued non-compliance + Final notice that tool may be downgraded to Basic Access level | Final deadline for compliance ends 30 days after Final notice |\n| Day 120 | Final compliance deadline | |\n| Day 121 | Notice of Downgrade to Basic Access level | Tools may regain Standard Access level only if compliant with RMF and only if all non-compliance fees have been paid in full |\n|---------|-----------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------|\n\nNon-compliance fees are calculated as follows:\n\n- The fee is based on the number of operations, or the number of\n [`GoogleAdsService`](/google-ads/api/reference/rpc/v21/GoogleAdsService) *Search* or\n *SearchStream* requests, during the previous 30-day period: either 1 USD\n for every 25,000 operations or 1 USD for every 25,000\n [`GoogleAdsService`](/google-ads/api/reference/rpc/v21/GoogleAdsService) *Search* or\n *SearchStream* requests, whichever is greater. The resulting calculation\n is then rounded up to 1,000 USD, if below 1,000 USD, and capped at 25,000\n USD. Total non-compliance fees during any review cycle is capped at\n 50,000 USD in accordance to the audit schedule above.\n\n- After a bill is issued for non-compliance, it must be paid in full or your\n token may be downgraded to Basic Access level or revoked."]]