價目表和違規費用
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
Google Ads API 存取層級
- 基本存取權
- 這是所有已核准開發人員權杖的預設存取層級。基本存取層級的開發人員權杖每天最多可執行 15,000 項作業。如要突破這項上限,唯一方法是申請並獲准加入標準存取層級。
- 標準存取權
- 標準存取層級可讓開發人員權杖對大多數服務執行無限次數的作業。這類權杖仍受全球限制約束。如要申請這個存取層級,請填寫標準存取權申請表。
這兩個存取層級都不收費。
API 作業
無論結果是透過 GoogleAdsService.SearchStream
串流傳輸,還是從 GoogleAdsService.Search
呼叫分頁,單一查詢或報表都會計為一次作業。瞭解詳情。
如果是 mutate
要求,每個變動項目都會計為一項作業。下表列出一些會計範例:
API 要求
|
計入每日上限的作業
|
作業:Search
計數:53 個廣告群組
服務類型:GoogleAdsService
|
1 |
作業:SearchStream
數量:45 個廣告活動
服務類型:GoogleAdsService
|
1 |
作業:mutate
計數:2 個廣告群組
服務類型:AdgroupAdService
|
2 |
違規費用
如果您必須遵守基本必備功能,API 審查團隊會稽核您的工具,確保符合規定。如果稽核結果顯示不符規定,您會收到通知,告知我們已按照下列時間表開始執行處置:
第 1 天
|
違規通知
|
30 天「修正」期開始
|
第 30 天
|
30 天修正期結束
|
如果您完全遵守 RMF 規定,就不會產生任何費用
|
第 31 天
|
持續違規通知 + 第一張違規罰金帳單
|
不符規定費用 (詳情請見下文) 須在 30 天內繳清。 |
第 60 天
|
第一筆不符規定費用帳單即將到期
|
如果您完全遵守 RMF 規定,並已全額支付違規費用,則強制執行期將於 |
第 61 天
|
持續違規通知 + 第二張違規罰金帳單
|
不符規定費用 (詳情請見下文) 須在 30 天內繳清。 |
第 90 天
|
第二筆違規費用帳單即將到期
|
如果您完全遵守 RMF 規定,並已全額支付違規費用,則強制執行期將於 |
第 91 天
|
最後一次通知:持續違規 + 最後一次通知:工具可能降級為基本存取層級 |
最終期限為最終通知發出後的 30 天 |
第 120 天
|
最終法規遵循期限
|
|
第 121 天
|
降級至基本存取層級的通知
|
工具必須符合 RMF 規定,並全額支付所有違規費用,才能恢復標準存取層級。 |
違規費用計算方式如下:
費用是根據前 30 天內的操作次數,或 GoogleAdsService
Search 或 SearchStream 要求次數計算,取較高者:每 25,000 次操作或每 25,000 次 GoogleAdsService
Search 或 SearchStream 要求,費用為 $1 美元。如果計算結果低於 $1,000 美元,則會四捨五入至 $1,000 美元,最高上限為 $25,000 美元。在任何審查週期內,違規費用總額上限為 50,000 美元,詳情請參閱上述稽核時間表。
如果因違規而收到帳單,請務必全額繳清,否則權杖可能會降級為基本存取層級或遭到撤銷。
除非另有註明,否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權,程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間:2025-08-27 (世界標準時間)。
[null,null,["上次更新時間:2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eGoogle Ads API offers two access levels: Basic, with a daily limit of 15,000 operations, and Standard, with unlimited operations for most services, both free of charge.\u003c/p\u003e\n"],["\u003cp\u003eAPI operations are counted per query or report for searches and per mutated item for mutations, impacting daily usage limits.\u003c/p\u003e\n"],["\u003cp\u003eNon-compliance with Required Minimum Functionality (RMF) can lead to fees, calculated based on API operations, potentially reaching up to $25,000 per billing cycle and a total of $50,000 during a review period.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers found non-compliant with RMF are given a 30-day period to address issues, followed by potential fees and access level downgrades if non-compliance persists.\u003c/p\u003e\n"],["\u003cp\u003eNon-compliance fees are based on a tiered system with a minimum of $1000 and capped at $25,000 per billing cycle.\u003c/p\u003e\n"]]],[],null,["# Rate Sheet and Non-Compliance Fees\n\nGoogle Ads API Access levels\n----------------------------\n\nBasic Access\n: This is the default access level for all approved developer tokens. Basic\n Access level allows the developer token to execute up to 15,000 operations per\n day. The only way to exceed this cap is to apply and then get accepted into the\n Standard Access level.\n\nStandard Access\n: Standard Access level enables the developer token to execute an unlimited\n number of operations for most services. Such tokens are still subject to [global\n limits](/google-ads/api/docs/best-practices/quotas). You can request this access level by\n completing the [Standard Access\n application](//support.google.com/adspolicy/contact/standard_token_application).\n\nThere is no charge for either access level.\n\nAPI operations\n--------------\n\nA single query or report is counted as one operation, regardless of the results\nbeing streamed through\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)\nor paged from a\n[`GoogleAdsService.Search`](/google-ads/api/reference/rpc/v21/GoogleAdsService/Search) call.\n[Learn more](/google-ads/api/docs/reporting/streaming#rate_limits).\n\nFor a `mutate` request, each mutated item counts as one operation. The\nfollowing table gives some examples of the accounting:\n\n| API request | Operations counted towards Daily Limit |\n|---------------------------------------------------------------------------|----------------------------------------|\n| Operation: `Search` Count: 53 ad groups Service: `GoogleAdsService` | 1 |\n| Operation: `SearchStream` Count: 45 campaigns Service: `GoogleAdsService` | 1 |\n| Operation: `mutate` Count: 2 ad groups Service: `AdgroupAdService` | 2 |\n\nNon-compliance fees\n-------------------\n\nIf you are subject to [Required Minimum Functionality](/google-ads/api/docs/rmf), the API\nReview Team will audit your tool to ensure compliance. If the audit results in a\nfinding of non-compliance, you will receive notice that the enforcement period\nhas begun according to the following schedule:\n\n| Day 1 | Notice of non-compliance | 30-day \"fix-it\" period begins |\n| Day 30 | 30-day fix-it period ends | If you are fully compliant with RMF, you will not incur any fees |\n| Day 31 | Notice of continued non-compliance + first bill for non-compliance fee | Non-compliance fees (details below) are due in 30 days |\n| Day 60 | First bill for non-compliance fee is due | If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends |\n| Day 61 | Notice of continued non-compliance + second bill for non-compliance fee | Non-compliance fees (details below) are due in 30 days |\n| Day 90 | Second bill for non-compliance fee is due | If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends |\n| Day 91 | Final notice of continued non-compliance + Final notice that tool may be downgraded to Basic Access level | Final deadline for compliance ends 30 days after Final notice |\n| Day 120 | Final compliance deadline | |\n| Day 121 | Notice of Downgrade to Basic Access level | Tools may regain Standard Access level only if compliant with RMF and only if all non-compliance fees have been paid in full |\n|---------|-----------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------|\n\nNon-compliance fees are calculated as follows:\n\n- The fee is based on the number of operations, or the number of\n [`GoogleAdsService`](/google-ads/api/reference/rpc/v21/GoogleAdsService) *Search* or\n *SearchStream* requests, during the previous 30-day period: either 1 USD\n for every 25,000 operations or 1 USD for every 25,000\n [`GoogleAdsService`](/google-ads/api/reference/rpc/v21/GoogleAdsService) *Search* or\n *SearchStream* requests, whichever is greater. The resulting calculation\n is then rounded up to 1,000 USD, if below 1,000 USD, and capped at 25,000\n USD. Total non-compliance fees during any review cycle is capped at\n 50,000 USD in accordance to the audit schedule above.\n\n- After a bill is issued for non-compliance, it must be paid in full or your\n token may be downgraded to Basic Access level or revoked."]]