An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
JSON representation |
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{ "targetCpaMicros": string, "cpcBidCeilingMicros": string, "cpcBidFloorMicros": string } |
Fields | |
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targetCpaMicros |
Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
cpcBidCeilingMicros |
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
cpcBidFloorMicros |
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |