rocket
Memperkenalkan
Merchant API
- penerus resmi Content API for Shopping.
updateDapatkan info terbaru
tentang fitur baru, perbaikan bug, dan pembaruan rilis Merchant API.
point_of_sale
Pelajari cara mengelola bisnis dan produk Anda di Google serta cara mendapatkan akses terprogram ke
data, insight, dan kemampuan unik dalam skala besar.
Mulai menggunakan Merchant API sekarang.
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Ringkasan
Anda dapat menggunakan filter inventaris untuk mengecualikan produk tertentu dari kampanye Shopping.Untuk mengecualikan produk dari Kampanye Shopping Pintar, gunakan kriteria negatif untuk grup listingan.
Anda dapat membuat filter inventaris berdasarkan satu atau beberapa nilai dari
kolom seperti Label kustom (0-4) atau Jenis produk. Saat Anda menerapkan filter inventaris ke kampanye, hanya penawaran yang cocok dengan filter yang diiklankan. Anda dapat membuat filter inventaris di UI Google Ads.
Langkah-langkah di bagian ini menggunakan Label kustom sebagai contoh. Anda juga dapat melakukannya dengan atribut feed lain yang didukung, seperti Tipe produk, Merek, atau Kategori produk Google.
Filter mengikuti logika AND. Anda hanya akan melihat hasil yang cocok dengan semua kriteria dalam filter Anda.
Langkah manual
Berikut adalah contoh langkah-langkah manual, menggunakan atribut Label kustom:
Tetapkan product_custom_attribute.index ke 0 (0-4 didukung).
Tetapkan product_custom_attribute.value ke nilai yang diinginkan untuk
label kustom.
Tetapkan kolom campaign ke resource_name dari
campaign_criterion yang Anda buat pada langkah sebelumnya.
Nilai label kustom dapat memiliki panjang 1 hingga 100 karakter, dan dapat
ada hingga 1.000 nilai unik di seluruh akun untuk setiap atribut label kustom (hingga
total 5.000 label).
[null,null,["Terakhir diperbarui pada 2025-09-05 UTC."],[[["\u003cp\u003eUse inventory filters to include or exclude specific products from Shopping campaigns, ensuring only relevant offers are advertised.\u003c/p\u003e\n"],["\u003cp\u003eFilters can be created based on attributes like Custom label, Product type, Brand, or Google product category, utilizing 'AND' logic for precise targeting.\u003c/p\u003e\n"],["\u003cp\u003eYou can manage inventory filters manually through the Google Ads UI or automatically via the Google Ads API using listing scopes.\u003c/p\u003e\n"],["\u003cp\u003eCustom labels offer flexibility, allowing up to 1,000 unique values per attribute for refined product categorization within campaigns.\u003c/p\u003e\n"],["\u003cp\u003eRefer to the provided resources for detailed instructions, examples, and further information on implementing inventory filters effectively.\u003c/p\u003e\n"]]],[],null,["# Filter products\n\nSummary\n-------\n\nYou can use inventory filters to exclude certain products from a Shopping\ncampaign.To exclude products from Smart Shopping Campaigns, use [negative\ncriteria for listing groups](/google-ads/shopping/full-automation/articles/t20) instead.\n\nYou can create an [inventory filter](https://support.google.com/google-ads/answer/2382954) based on one or more values from\nfields like **Custom label (0-4)** or **Product type** . When you apply an\ninventory filter to a campaign, only offers that match the filter are\nadvertised. You can create an inventory filter in the [Google Ads UI](https://ads.google.com/).\n\nThe steps in this section use **Custom label** as an example. You can also do\nthis with other supported feed attributes, like Product type, Brand, or\nGoogle product category.\n| **Key Term:** In the Google Ads API, inventory filters are referred to as *listing\n| scopes*.\n\nFilters follow `AND` logic. You only see results that match all of the\ncriteria in your filter.\n\nManual steps\n------------\n\nHere's an example of the manual steps, using the attribute **Custom label**:\n\n1. [Link Merchant Center to Google Ads](/google-ads/shopping/full-automation/articles/t15).\n2. Sign in to the [Google Ads account](https://ads.google.com/).\n3. Click an existing campaign that uses your Merchant Center products, or [create a new one](/google-ads/shopping/full-automation/articles/t18).\n4. Click **Settings** in the left sidebar.\n5. Expand the **Additional settings** dropdown menu.\n6. Click **Inventory filter**.\n7. In the boxes shown:\n 1. Select **Custom label 0** . **Custom label 0-4** are supported.\n 2. Enter a value for the custom label.\n8. To filter by multiple values, click **AND** and repeat the preceding step.\n\nAutomatic steps\n---------------\n\nYou can only apply one listing scope per campaign. Each listing scope can\ninclude multiple product filters.\n\nHere's an example of the automatic steps, using `product_custom_attribute` as an\nexample:\n\n1. Make sure you've successfully created a campaign and have a campaign ID.\n2. Call [`MutateCampaignCriteriaRequest`](/google-ads/api/reference/rpc/latest/MutateCampaignCriteriaRequest) as follows:\n 1. Set the `campaign_criterion_operation` to `create`.\n 2. Set the `product_custom_attribute.index` to `0` (`0`-`4` are supported).\n 3. Set the `product_custom_attribute.value` to your desired value for the custom label.\n 4. Set the `campaign` field to the `resource_name` of the `campaign_criterion` you created in the preceding step.\n\n[Custom label](https://support.google.com/merchants/answer/6324473) values can be 1 to 100 characters in length, and there can\nbe up to 1,000 unique values account-wide for each custom label attribute (up to\n5,000 labels total).\n\nSee the [Google Ads Shopping example](https://github.com/googleads/google-ads-python/blob/main/examples/shopping_ads/add_listing_scope.py) for examples of other kinds of inventory\nfilters and more detail."]]
