Recommendations
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The API tester is an approximation for live lead handling. We recommend taking
the following steps when going live for the first time:
- Once you have used the API tester to validate lead handling, set up a
campaign with a small budget and add the webhook URL and key.
- Important: If the webhook integration was not set up correctly, you
will not lose leads. You can download leads via CSV download.
- Turn on the campaign.
- Validate that the leads are handled correctly by your CRM.
- Are the leads handled successfully?
- Yes: Great! You can now increase your budget and create multiple
campaigns and forms.
- No: Please read through this documentation to troubleshoot. If you need
help, visit our support page.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-20 UTC.
[null,null,["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eThe API tester helps ensure your lead handling setup is accurate, but real-world testing is crucial before full launch.\u003c/p\u003e\n"],["\u003cp\u003eStart with a low-budget campaign and monitor lead flow to your CRM, using the CSV download as a backup if needed.\u003c/p\u003e\n"],["\u003cp\u003eUpon successful lead handling, scale up your campaigns and forms confidently, or refer to the documentation and support page for troubleshooting.\u003c/p\u003e\n"]]],[],null,["# Recommendations\n\nThe API tester is an approximation for live lead handling. We recommend taking\nthe following steps when going live for the first time:\n\n1. Once you have used the API tester to validate lead handling, set up a campaign with a small budget and add the webhook URL and key.\n - **Important**: If the webhook integration was not set up correctly, you will not lose leads. You can download leads via CSV download.\n2. Turn on the campaign.\n3. Validate that the leads are handled correctly by your CRM.\n4. Are the leads handled successfully?\n - **Yes**: Great! You can now increase your budget and create multiple campaigns and forms.\n - **No** : Please read through this documentation to troubleshoot. If you need help, visit [our support page](/google-ads/webhook/docs/support)."]]
