To control your bidding, you can set a maximum daily spending cap, as well as a
maximum bid cap so that your bids never exceed a specified amount. For more
information, see Spending Caps.
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Last updated 2025-04-14 UTC.
[null,null,["Last updated 2025-04-14 UTC."],[[["\u003cp\u003eThis information pertains exclusively to managing bids for Hotel Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eHotel Ads bidding can be managed manually through Google Ads or programmatically via the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eBid control is achieved by setting daily spending limits and maximum bid caps to constrain costs.\u003c/p\u003e\n"]]],[],null,["# Submit bids\n\n| **Key Point:** This content applies to Hotel Ads only.\n\nYou can manage Hotel Ads bids using one of the following methods:\n\n- Google Ads manual entry as described in [Choose a bid for Hotel ads](//support.google.com/google-ads/topic/9238359)\n- Using the [Google Ads API](/google-ads/api/docs/hotel-ads/overview)\n\nTo control your bidding, you can set a maximum daily spending cap, as well as a\nmaximum bid cap so that your bids never exceed a specified amount. For more\ninformation, see [Spending Caps](/hotels/hotel-prices/dev-guide/spending-caps)."]]