Google 一键提供顺畅的用户体验，帮助 eBay 将桌面网站上的登录流程完成率提高了 5%。此外，对于回访用户，一键式功能将移动网络浏览器的登录完成率提高了 12%，高于任何其他传统身份验证方法（包括密码和动态密码流）。
集成
eBay 的移动平台和网络平台都使用了“使用 Google 账号登录”按钮，还在网站上实施了 Google 一键式功能。与此同时，eBay 还在桌面设备、移动网络、Android 和 iOS 平台上开发了“使用 Google 登录”按钮。eBay 成功规划、协调并推出了支持，将这两项功能（使用 Google 登录和 Google 一键登录）推广到所有用户。
[null,null,["最后更新时间 (UTC)：2024-04-11。"],[[["\u003cp\u003eeBay integrated Google One-Tap to simplify user sign-in and sign-up processes across its platforms, enhancing user experience and security.\u003c/p\u003e\n"],["\u003cp\u003eGoogle One-Tap significantly increased sign-in and sign-up completion rates for eBay users on both desktop and mobile web compared to traditional methods.\u003c/p\u003e\n"],["\u003cp\u003eNew users are twice as likely to choose Google One-Tap for sign-up, while returning users are twice as likely to sign in across devices with this method.\u003c/p\u003e\n"],["\u003cp\u003eeBay's adoption of Google One-Tap aligns with their commitment to providing a seamless and secure experience, prioritizing user needs and fostering a passwordless future.\u003c/p\u003e\n"],["\u003cp\u003eThis implementation has resulted in a 5% increase in sign-in completion on desktop and a 12% increase on mobile web, demonstrating its effectiveness in driving user engagement.\u003c/p\u003e\n"]]],[],null,["# eBay is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. eBay offers sellers the ability to grow a business with little barriers to entry, regardless of size, background or geographic location. Buyers who shop on eBay sites, as well as eBay mobile apps, enjoy a highly personalized experience with an unparalleled selection at a great value.\n\nImpact\n------\n\n\"Google One-Tap gives all eBay users a smart, contextual, low-friction sign-in experience that works seamlessly across devices and platforms, so that the users can focus on what they really want to do, buy and sell.\" \nMahendar Madhavan \nLead Product Manager\n\n\u003cbr /\u003e\n\nFor new user sign-up on Google One-Tap\n\n- 2X more likely to use Google One-Tap over other sign-up methods\n\nFor returning user sign-in on Google One-Tap\n\n- 100% more likely to sign in across both desktop and mobile web\n- 5% increase in completion rate\\* on desktop web\n- 12% increase in completion rate\\* on mobile web browsers over other traditional authentication methods like password and one-time password (OTP)\n\n\u003cbr /\u003e\n\nCustomers love the seamless sign-in experience\n----------------------------------------------\n\neBay emphasizes providing a seamless, secure experience for both buyers and sellers because its users are at the core of its success. As with most sites and platforms, users get the best personalized experience when signed in. As a result, eBay has embarked on a journey to a passwordless user experience, implementing frictionless authentication methods without compromising user security. \n\n\nThe seamless user experience of Google One-Tap has helped eBay increase its sign-in flow completion rate by 5 percent across desktop web. Furthermore, for returning users, One-Tap has increased sign-in completion rate on mobile web browsers by 12 percent --- higher than any other traditional authentication methods, including passwords and OTP flows.\n\nIntegration\n-----------\n\neBay uses \"Sign in with Google\" buttons across its mobile and web platforms and has also implemented Google One-Tap on the web. In parallel, eBay also developed Sign-In with Google buttons on desktop, mobile web, Android and iOS platforms. eBay successfully planned, coordinated, and launched support to roll both features (Sign-In with Google and Google One-Tap) out to all users.\n\nSolution\n--------\n\nAs with most websites, every user's interaction with eBay begins with authenticating into the site. However, the typical authentication sequence using usernames and passwords can impact the user experience by creating additional friction and makes eBay more vulnerable to phishing and hackers. Users are constantly forgetting and resetting their passwords, which is a frustrating process that can lead to duplicate account creation. One-Tap is a huge improvement in providing eBay users a seamless sign-in experience across its websites and apps to millions of buyers and sellers. \n\\*Completion Rate: Ratio of fully completed sign-in or sign-ups divided by the number of users who saw the Google One-Tap prompt."]]
