Pinterest 在其行動和網路平台上使用「使用 Google 帳戶登入」按鈕，隨後也將在 Android、網頁和行動網路上導入 Google One Tap。具體來說，Pinterest 從先前的解決方案遷移至名為 Google Identity 服務的全新產品套件，其中包含新的 One Tap 模組，因為 Pinterest 使用者只需按一下滑鼠就能存取自己的帳戶和儲存內容，而不必透過多步驟登入程序傳送。One Tap 不僅可減少使用者需要記住及輸入使用者名稱和密碼的流程，還能處理使用者不記得原本的登入方式，導致帳戶重複建立。這會造成困擾，因為使用者需要重新追蹤原本的登入機制和儲存內容。Google Identity 服務的實作方式相當簡單，且需要數週的時間才能從頭到尾完成。
由於 Pinterest 使用者反應相當容易，因此在所有平台上建立新帳戶的可能性比其他多步驟方案使用者多 2 倍。One Tap 推出後，也吸引更多了更多 Pinterest 使用者使用 Google 做為登入或註冊解決方案。在網站和行動版網站上，One Tap 成功提高 47% 的註冊率 (在 Pinterest 建立帳戶)，並增加 16% 的登入率 (回訪使用者成功登入 Pinterest)。這個問題在 Android 平台上的成效更顯著，不但註冊人數增加 126% ，登入次數也增加 34% 。
[null,null,["上次更新時間：2025-07-25 (世界標準時間)。"],[[["\u003cp\u003ePinterest implemented Google One Tap to streamline user sign-in and sign-up processes, leading to a significant increase in user engagement across platforms.\u003c/p\u003e\n"],["\u003cp\u003eGoogle One Tap simplifies account access for Pinterest users by eliminating the need for multi-step sign-in procedures, resulting in a more seamless user experience.\u003c/p\u003e\n"],["\u003cp\u003eWith Google One Tap, new Pinterest users are twice as likely to choose this method over traditional sign-up options, demonstrating its ease of use and appeal.\u003c/p\u003e\n"],["\u003cp\u003eThe implementation of Google One Tap resulted in substantial increases in sign-ups and sign-ins, ranging from 16% to 126% across different platforms, including web, mobile web, and Android.\u003c/p\u003e\n"],["\u003cp\u003ePinterest prioritized removing friction in user authentication to ensure users can quickly access personalized content recommendations, save ideas, and connect with others, ultimately enhancing user satisfaction and platform engagement.\u003c/p\u003e\n"]]],[],null,["# Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Through the Pinterest app, available on iPhone and Android, users can access billions of Pins and save them to boards to keep ideas organized and easy to find.\n\nImpact\n------\n\n\"Google One Tap allows our users to easily access the best of Pinterest and supports our vision of removing friction and making authentication intuitive\" \nLena Ziskin \nGrowth Product Manager \nPinterest\n\n\u003cbr /\u003e\n\nPinterest users are 2X more likely to use Google One Tap vs. multi-step sign in options \nNew user sign-up\n\n- 47% increase in Sign Ups (Web/Mobile Web)\n- 126% increase in Sign Ups (Android)\n\nReturning user sign-in\n\n- 16% increase in Sign Ins (Web/Mobile Web)\n- 34% increase in Sign Ins (Android)\n\n\u003cbr /\u003e\n\nChallenges and Goals\n--------------------\n\nPinterest delivers everyday inspiration to hundreds of millions of users. These users get the best experience when they are signed in to Pinterest, so they can see personalized content recommendations, save and retrieve their ideas, and share or discover ideas from friends and creators. Because of this, Pinterest has invested in building a seamless sign in experience and removing friction wherever possible, so that users can access the full value of their accounts and discover the most relevant content, as quickly as possible.\n\nSolution and Results\n--------------------\n\nPinterest uses the Sign in with Google button across its mobile and web platforms and has subsequently also implemented Google One Tap on Android, Web, and Mobile Web. Specifically, Pinterest migrated from the previous solution to the new suite of products called Google Identity Services, which includes the new One Tap module, because it enables Pinterest users to access their accounts and saved content with a single click, instead of being sent through a multi-step sign in process. One Tap reduces the friction of users having to remember and type in username and passwords, while also addressing users failing to remember their original sign in method, which leads to duplicate account creation. This is a particularly frustrating user-experience requiring users to retrace their original login mechanism and saved content. Implementing Google Identity Services was straightforward, with One-Tap taking a couple weeks to implement from start to finish. \n\nGiven its ease of use, across all platforms, Pinterest users creating new accounts are 2x more likely to use One Tap compared to other multi-step options. Introducing One Tap has also led to more Pinterest users using Google as a log in or sign up solution. On web and mobile web, One Tap has led to a 47% increase in sign ups (new users creating an account on Pinterest) and a 16% increase in sign ins (returning users successfully logging into Pinterest). This was even more dramatic on Android, which saw a 126% increase in sign ups and a 34% increase in sign ins."]]
