Serve users with Limited Ads

  • The IMA iOS SDK supports limited ads as of January 14th, 2021, for situations where user consent for cookies is not given or received, or a valid TC string is missing in GDPR and ePrivacy regions.

  • To request limited ads with client-side SDKs, you need to use the ltd parameter.

  • Limited ads can also be automatically enabled by integrating with a Consent Management Platform (CMP) using iOS SDK version 3.11.1 or later.
Select platform: HTML5 Android iOS

As of January 14th 2021, the IMA iOS SDK allows limited ads to be served when the user does not give consent to cookies, the user denies consent to cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy regions following the grace period of IAB TCFv2 integration.

For client-side SDKs you must use the ltd parameter to trigger a limited ads request. Please see this Limited ads guide for more information.

It is also possible to enable limited ads automatically through integrating with a Consent Management Platform (CMP). This is supported on version 3.11.1 of the iOS SDK and all later versions.

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