Serve users with Limited Ads
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As of January 14th 2021, the IMA iOS SDK
allows limited ads to be served
when the user does not give consent to cookies, the user denies consent to
cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy
regions following the grace period of IAB TCFv2 integration.
For client-side SDKs you must use the
ltd parameter to
trigger a limited ads request.
Please see this
Limited ads guide for
more information.
It is also possible to enable limited ads automatically through integrating with
a Consent Management Platform (CMP). This is supported on
version 3.11.1 of the iOS SDK and all later versions.
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Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eAs of January 14, 2021, the IMA iOS SDK can serve limited ads when user consent for cookies is not granted or a valid TC string is not received in GDPR and ePrivacy regions.\u003c/p\u003e\n"],["\u003cp\u003eTo request limited ads, the \u003ccode\u003eltd\u003c/code\u003e parameter must be used with client-side SDKs.\u003c/p\u003e\n"],["\u003cp\u003eStarting with version 3.11.1, the iOS SDK supports automatic enabling of limited ads through integration with a Consent Management Platform (CMP).\u003c/p\u003e\n"]]],[],null,["As of January 14th 2021, the IMA iOS SDK\nallows [limited ads](//support.google.com/admanager/answer/9882911) to be served\nwhen the user does not give consent to cookies, the user denies consent to\ncookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy\nregions following the grace period of IAB TCFv2 integration.\nFor client-side SDKs you must use the [`ltd`](//support.google.com/admanager/table/9749596#ltd) parameter to trigger a limited ads request. Please see this [Limited ads guide](//support.google.com/admanager/answer/9882911) for more information.\n\n\u003cbr /\u003e\n\nIt is also possible to enable limited ads automatically through integrating with\na Consent Management Platform (CMP). This is supported on\n\nversion 3.11.1 of the iOS SDK and all later versions."]]