Meridian GeoX is an upcoming global, open-source incrementality solution that lets you run transparent, cost-effective, and publisher-agnostic Geo experiments (GeoX). Use these causal experiments to anchor your marketing strategy and calibrate your marketing mix models (MMM).

Benefits of Meridian GeoX

Native multi-cell execution: Reduces cost and time by comparing multiple treatments against a common control in the same study.

Budget-efficient methodologies: Maximize statistical power using time-based regression and stratified sampling.

Flexible design wrapper: Lets you choose the optimal methodology for your specific business objectives and budget.

Open-source integrity: Provides visibility and customization, letting your teams audit underlying methodologies for trust.

Maximized user choice: Lets you tailor experiment designs (such as holdback, go dark, and heavy up) to meet specific objectives.

Ease of use: Offers robust documentation, Colab notebooks, and versioning for seamless scalability.

Improved accuracy: Integrates Geo experimentation and marketing mix models (MMM) to increase the accuracy of your budget allocations.

Channel recommendations: Recommends the best Meridian channels to run your GeoX experiments.

Calibrated results: Converts Meridian GeoX results into priors to calibrate MMM results.