Ridurre la latenza della prima richiesta di annuncio (dal caricamento del tag)
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Panoramica
Il tempo necessario per effettuare la prima richiesta di annuncio. Si tratta dell'intervallo di tempo che intercorre tra il caricamento del tag e l'invio della prima richiesta di annuncio.
Consigli
Questa metrica non è indicativa di un problema specifico. Deve essere usata per identificare
le aree di miglioramento e monitorare tale miglioramento nel tempo.
L'obiettivo è ridurre il tempo necessario per effettuare la prima richiesta di annuncio. Il superamento di altri controlli più specifici dovrebbe avere un grande impatto su questa metrica. In particolare, è probabile che i seguenti controlli influiranno su questo periodo di tempo:
Questa metrica identifica la "prima richiesta di annuncio" come la prima richiesta registrata per uno dei seguenti elementi:
| Raccolta |
Host |
Percorso |
| AdSense |
googleads.g.doubleclick.net |
/pagead/ads |
| Tag publisher di Google |
securepubads.g.doubleclick.net |
/gampad/ads |
Evitare gli errori comuni di implementazione dei tag GPT
Best practice di tagging per ridurre al minimo la latenza delle pagine
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Ultimo aggiornamento 2025-07-25 UTC.
[null,null,["Ultimo aggiornamento 2025-07-25 UTC."],[[["\u003cp\u003eThis metric measures the time it takes for the first ad request to be made after the tag loads.\u003c/p\u003e\n"],["\u003cp\u003eReducing this time improves ad performance, and can be achieved by addressing related audits like ad request waterfall and avoiding bottleneck requests.\u003c/p\u003e\n"],["\u003cp\u003eThe first ad request is identified by requests made to specific hosts and paths associated with AdSense or Google Publisher Tag.\u003c/p\u003e\n"],["\u003cp\u003eWhile not indicative of a specific problem, it's a useful metric to track and improve to optimize ad loading times.\u003c/p\u003e\n"]]],["The \"first ad request\" metric measures the time from tag load to the initial ad request. Reducing this time is the primary goal, and it is achievable by improving related audits. Key actions include optimizing the ad request waterfall, avoiding bottleneck requests, preventing long tasks that block ad requests, not waiting on load events, loading GPT and bids in parallel, and parallelizing bid requests. The first ad request is the earliest recorded request to specific hosts and paths for AdSense and Google Publisher Tag libraries.\n"],null,["# Reduce latency of first ad request (from tag load)\n\nOverview\n--------\n\nThe time it takes for the first ad request to be made. This is the interval from\ntag load until the first ad request is issued.\n\nRecommendations\n---------------\n\nThis metric is not indicative of a specific issue. It should be used to help\nidentify areas for improvement and track that improvement over time.\n\nThe goal here is to reduce the time it takes for the first ad request to be\nmade. Ensuring that other, more specific audits are passing should have a major\nimpact on this metric. In particular, the following audits are likely to affect\nthis time:\n\n- [Ad request waterfall](./ad-request-critical-path)\n- [Avoid bottleneck requests](./bottleneck-requests)\n- [Avoid long tasks that block ad-related network requests](./ad-blocking-tasks)\n- [Avoid waiting on load events](./blocking-load-events)\n- [Load GPT and bids in parallel](./gpt-bids-parallel)\n- [Parallelize bid requests](./serial-header-bidding)\n\nMore information\n----------------\n\nThis metric identifies \"first ad request\" as the earliest recorded request to\none of:\n\n| Library | Host | Path |\n|----------------------|----------------------------------|---------------|\n| AdSense | `googleads.g.doubleclick.net` | `/pagead/ads` |\n| Google Publisher Tag | `securepubads.g.doubleclick.net` | `/gampad/ads` |\n\n[Avoiding Common GPT Implementation Mistakes](https://developers.google.com/publisher-tag/common_implementation_mistakes)\n[Tagging best practices to minimize page latency](https://support.google.com/admanager/answer/7485975) \n[View audit source](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/lighthouse-plugin-publisher-ads/audits/ad-request-from-tag-load.js) [Improve this article](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/docs/audits/ad-request-from-tag-load.md) [Report an issue](https://github.com/googleads/publisher-ads-lighthouse-plugin/issues/new?labels=documentation&template=documentation-feedback.md&title=Documentation+feedback%3A+ad-request-from-tag-load.md)\n\n\u003cbr /\u003e"]]
