GPTs und Gebote parallel laden
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Übersicht
Bei dieser Prüfung wird geprüft, ob Header Bidding-Anfragen bis zum
Die Bibliothek für Google Publisher-Tags (GPT) wird geladen. In den meisten Fällen sind diese Anträge nicht
vom GPT abhängig und kann parallel zum Laden der Bibliothek
um das Laden der Anzeigen zu beschleunigen.
Empfehlungen
Header Bidding-Anfragen dürfen nicht auf googletag.pubadsReady()
oder
googletag.cmd.push()
.
Prebid.js-Beispiel
Falsch |
window.pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
window.googletag = window.googletag || {};
googletag.cmd = googletag.cmd || [];
googletag.cmd.push(function() {
googletag.pubads().disableInitialLoad();
// Incorrect: Making bid requests dependent on GPT loading.
pbjs.que.push(function() {
pbjs.requestBids({
bidsBackHandler: handleBidResponse
});
});
});
|
Richtig |
window.pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
// Correct: Making bid requests independent of GPT loading.
pbjs.que.push(function() {
pbjs.requestBids({
bidsBackHandler: handleBidResponse
});
});
window.googletag = window.googletag || {};
googletag.cmd = googletag.cmd || [];
googletag.cmd.push(function() {
googletag.pubads().disableInitialLoad();
});
|
Die Liste der unterstützten Anzeigenplattformen und Supply-Side-Plattformen, die bei dieser Prüfung berücksichtigt werden
finden Sie unter
in unserem GitHub-Repository.
Sofern nicht anders angegeben, sind die Inhalte dieser Seite unter der Creative Commons Attribution 4.0 License und Codebeispiele unter der Apache 2.0 License lizenziert. Weitere Informationen finden Sie in den Websiterichtlinien von Google Developers. Java ist eine eingetragene Marke von Oracle und/oder seinen Partnern.
Zuletzt aktualisiert: 2025-07-25 (UTC).
[null,null,["Zuletzt aktualisiert: 2025-07-25 (UTC)."],[[["\u003cp\u003eThis audit checks if header bidding requests are delayed until the Google Publisher Tag library loads, potentially slowing down ad loading.\u003c/p\u003e\n"],["\u003cp\u003eIt's recommended to make header bidding requests independent of GPT loading to improve performance.\u003c/p\u003e\n"],["\u003cp\u003eYou can make your header bidding requests independent of GPT by ensuring they don't wait for \u003ccode\u003egoogletag.pubadsReady()\u003c/code\u003e or \u003ccode\u003egoogletag.cmd.push()\u003c/code\u003e, as demonstrated in the Prebid.js example.\u003c/p\u003e\n"],["\u003cp\u003eA list of supported ad platforms evaluated by this audit is available on the project's GitHub repository.\u003c/p\u003e\n"]]],["The audit checks if header bidding requests are unnecessarily delayed by waiting for the Google Publisher Tag (GPT) library to load. Header bidding requests should be independent of GPT to speed up ad loading. Avoid using `googletag.pubadsReady()` or `googletag.cmd.push()` to trigger bid requests. The correct approach, exemplified with Prebid.js, is to initiate `pbjs.requestBids` outside of the `googletag.cmd.push()` function, making the bid requests run in parallel to GPT loading.\n"],null,["# Load GPT and bids in parallel\n\nOverview\n--------\n\nThis audit checks whether or not header bidding requests are deferred until the\nGoogle Publisher Tag (GPT) library loads. In most cases, these requests are not\ndependent on GPT and can be made in parallel with the library being loaded to\nspeed up ad loading.\n\nRecommendations\n---------------\n\nEnsure that header bidding requests do not wait on `googletag.pubadsReady()` or\n`googletag.cmd.push()`.\n\n### Prebid.js Example\n\n|---------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **Incorrect** | ```javascript window.pbjs = pbjs || {}; pbjs.que = pbjs.que || []; window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.pubads().disableInitialLoad(); // Incorrect: Making bid requests dependent on GPT loading. pbjs.que.push(function() { pbjs.requestBids({ bidsBackHandler: handleBidResponse }); }); }); ``` |\n| **Correct** | ```javascript window.pbjs = pbjs || {}; pbjs.que = pbjs.que || []; // Correct: Making bid requests independent of GPT loading. pbjs.que.push(function() { pbjs.requestBids({ bidsBackHandler: handleBidResponse }); }); window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.pubads().disableInitialLoad(); }); ``` |\n\nMore information\n----------------\n\nThe list of supported ad exchanges and supply side platforms this audit\nevaluates can be found in\n[our GitHub repository](https://github.com/googleads/publisher-ads-lighthouse-plugin/blob/HEAD/lighthouse-plugin-publisher-ads/utils/bidder-patterns.js). \n[View audit source](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/lighthouse-plugin-publisher-ads/audits/gpt-bids-parallel.js) [Improve this article](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/docs/audits/gpt-bids-parallel.md) [Report an issue](https://github.com/googleads/publisher-ads-lighthouse-plugin/issues/new?labels=documentation&template=documentation-feedback.md&title=Documentation+feedback%3A+gpt-bids-parallel.md)\n\n\u003cbr /\u003e"]]