Pricing, Quotas, and Limits
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Pricing
Use of the Search Ads 360 API is included in the overall pricing of Search Ads 360.
There are no additional fees for using the API.
Quotas
The Search Ads 360 API assigns a daily quota for the number of requests a Google API project can send.
After the quota is reached, additional requests return an error,
and all clients authenticated through this project need to wait until the next day to send
additional requests. Daily quotas are reset at midnight Pacific Time.
Quotas are organized into three separate buckets:
- Reports.generate(): The number of Reports.generate()
requests you can make.
- Reports.request(): The number of Reports.request() requests
you can make. This number varies depending on the amount of computation time needed to
produce the reports. For example, you can request many small, simple reports, or fewer
large, complex reports.
- Default: The number of requests you can
make to poll report status, download reports, and list and upload conversions.
Note that you cannot borrow from one bucket to increase quota in another bucket.
View usage and quotas
To view current usage and compare it to the daily quotas, do the following:
- Sign into the Google API Console
with a Google Account that was used to generate credentials.
- Visit the Enabled APIs page of the API library in the API Console,
and select the Search Ads 360 API from the list.
- Click the Quotas tab. The Quotas tab shows the usage and limits for the API project.
By default, limits are set to the same number of requests as the project's quota. You
can lower the limits to prevent users from using up the project's quota. Limits are
mostly intended for billable projects, or for projects with a large number of users. Since
the Search Ads 360 API isn't billable and usually doesn't have a large number of users, you
may want to keep the default setting.
- To see if someone has set a limit that's below the quota, click the edit icon next to a
query type. A popup appears and displays the quota. For example, if you click the edit icon next
to Report generation queries per day, a popup appears with text something like
"Enter a number between 1 and 10,000." In this case, 10,000 is the project's quota for
report generation queries.
Request additional quota
If a request returns an error
indicating that the quota limit has been exceeded, first view usage
and limits to make sure you're not simply exceeding the limit. If you've already set
limits to the maximum quota, contact
support and request additional quota.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eThere are no fees for using the Search Ads 360 API; its usage is included in the overall pricing of Search Ads 360.\u003c/p\u003e\n"],["\u003cp\u003eThe Search Ads 360 API has daily quotas for the number of requests a Google API project can send, divided into buckets for Reports.generate(), Reports.request(), and other operations like downloading reports.\u003c/p\u003e\n"],["\u003cp\u003eDaily quotas reset at midnight Pacific Time, and exceeding them results in errors until the next reset.\u003c/p\u003e\n"],["\u003cp\u003eYou can view current API usage and quotas, as well as adjust limits, within the Google API Console.\u003c/p\u003e\n"],["\u003cp\u003eIf you require additional quota beyond the default limits, you can contact Search Ads 360 support.\u003c/p\u003e\n"]]],["The Search Ads 360 API is included in the overall pricing with no extra fees. API usage is managed through daily quotas, divided into three buckets: `Reports.generate()`, `Reports.request()`, and `Default`. Each bucket is independent. To monitor usage and limits, access the Google API Console, navigate to the Search Ads 360 API, and check the Quotas tab. If needed, additional quota can be requested via support after ensuring limits align with maximum quotas.\n"],null,["# Pricing, Quotas, and Limits\n\nPricing\n-------\n\nUse of the Search Ads 360 API is included in the overall pricing of Search Ads 360.\nThere are no additional fees for using the API.\n\nQuotas\n------\n\nThe Search Ads 360 API assigns a daily quota for the number of requests a Google API project can send.\nAfter the quota is reached, additional requests return an [error](/search-ads/v2/standard-error-responses),\nand all clients authenticated through this project need to wait until the next day to send\nadditional requests. Daily quotas are reset at midnight Pacific Time.\n\nQuotas are organized into three separate buckets:\n\n- **Reports.generate()** : The number of [Reports.generate()](/search-ads/v2/reference/reports/generate) requests you can make.\n- **Reports.request()** : The number of [Reports.request()](/search-ads/v2/reference/reports/request) requests you can make. This number varies depending on the amount of computation time needed to produce the reports. For example, you can request many small, simple reports, or fewer large, complex reports.\n- **Default**: The number of requests you can make to poll report status, download reports, and list and upload conversions.\n\nNote that you cannot borrow from one bucket to increase quota in another bucket.\n\n### View usage and quotas\n\nTo view current usage and compare it to the daily quotas, do the following:\n\n1. Sign into the [Google API Console](//console.developers.google.com/apis) with a Google Account that was used to generate credentials.\n2. Visit the [Enabled APIs page](https://console.cloud.google.com/apis/enabled) of the API library in the API Console, and select the Search Ads 360 API from the list.\n3. Click the **Quotas** tab. The **Quotas** tab shows the usage and limits for the API project. By default, limits are set to the same number of requests as the project's quota. You can lower the limits to prevent users from using up the project's quota. Limits are mostly intended for billable projects, or for projects with a large number of users. Since the Search Ads 360 API isn't billable and usually doesn't have a large number of users, you may want to keep the default setting.\n\n \u003cbr /\u003e\n\n4. To see if someone has set a limit that's below the quota, click the edit icon next to a query type. A popup appears and displays the quota. For example, if you click the edit icon next to **Report generation queries per day**, a popup appears with text something like \"Enter a number between 1 and 10,000.\" In this case, 10,000 is the project's quota for report generation queries.\n\n### Request additional quota\n\nIf a request returns an [error](/search-ads/v2/standard-error-responses)\nindicating that the quota limit has been exceeded, first [view usage\nand limits](#view_usage) to make sure you're not simply exceeding the limit. If you've already set\nlimits to the maximum quota, [contact\nsupport](/search-ads/v2/troubleshooting) and request additional quota."]]
