报告类型:否定关键字
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
请求摘录
发送普通
Reports.request()
请求正文,但请指定 "reportType": "negativeAdGroupKeyword"
。
{
...
"reportType": "negativeAdGroupKeyword",
"columns": [
{
"columnName": string,
"headerText": string,
"startDate": string,
"endDate": string
}
],
"filters": [
{
"column": {
"columnName": string,
},
...
},
...
],
...
}
对于您想在报告中返回或过滤的每一列,
指定下表中列出的 columnName
。
您还可以视需要指定
headerText、
startDate,
和 endDate。
请注意,有些列无法过滤;指“可过滤”。
columnName | 说明 | 行为 | 类型 | 可过滤 |
status |
否定关键字的状态:Active 或 Removed 。请注意,广告系列、广告组、关键字和广告都拥有自己的状态。查看状态。 |
属性 |
Status |
是 |
engineStatus |
排除性广告组关键字在外部引擎账号中的其他状态。 |
属性 |
String |
是 |
creationTimestamp |
创建否定关键字的时间戳,采用 ISO 8601 格式。 |
属性 |
Timestamp |
是 |
lastModifiedTimestamp |
否定关键字最近的修改时间戳,采用 ISO 8601 格式。 |
属性 |
Timestamp |
是 |
agency |
代理机构名称。 |
属性 |
String |
是 |
agencyId |
DS 代理机构 ID。 |
属性 |
ID |
是 |
advertiser |
广告客户名称。 |
属性 |
String |
是 |
advertiserId |
DS 广告客户 ID。 |
属性 |
ID |
是 |
account |
引擎账号名称。 |
属性 |
String |
是 |
accountId |
DS 引擎账号 ID。 |
属性 |
ID |
是 |
accountEngineId |
外部引擎账号中账号的 ID。 |
属性 |
String |
是 |
accountType |
引擎账号类型:Google AdWords 、Bing Ads 、Yahoo Japan Listing Ads 、Yahoo Search Marketing 、Yahoo Gemini 、Baidu 或 Comparison Shopping 。 |
属性 |
Engine type |
是 |
campaign |
广告系列名称。 |
属性 |
String |
是 |
campaignId |
DS 广告系列 ID。 |
属性 |
ID |
是 |
campaignStatus |
包含此项目的广告系列的状态。 |
属性 |
Status |
是 |
adGroup |
广告组名称。 |
属性 |
String |
是 |
adGroupId |
DS 广告组 ID。 |
属性 |
ID |
是 |
adGroupStatus |
包含此项目的广告组的状态。 |
属性 |
Status |
是 |
negativeAdGroupKeywordId |
DS 广告组否定关键字 ID。 |
属性 |
ID |
是 |
negativeAdGroupKeywordText |
关键字文字。 |
属性 |
String |
是 |
negativeAdGroupKeywordMatchType |
否定关键字的匹配类型:Broad 、Exact 、Phrase 或 Content 。目前仅适用于 Google Ads 账号。 |
属性 |
Match type |
是 |
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-29。
[null,null,["最后更新时间 (UTC):2025-08-29。"],[[["\u003cp\u003eThis report provides configuration attributes for negative keywords specifically created at the ad group level.\u003c/p\u003e\n"],["\u003cp\u003eIt is accessible only through an asynchronous request using the \u003ccode\u003eReports.request()\u003c/code\u003e method with \u003ccode\u003e"reportType": "negativeAdGroupKeyword"\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eThe report includes various attributes like status, engine status, timestamps, agency details, advertiser details, account details, campaign details, ad group details, and negative keyword details.\u003c/p\u003e\n"],["\u003cp\u003eYou can filter and retrieve specific data by specifying the desired \u003ccode\u003ecolumnName\u003c/code\u003e in the request body.\u003c/p\u003e\n"],["\u003cp\u003eRefer to the provided table for a comprehensive list of available columns, their descriptions, data types, and filterability.\u003c/p\u003e\n"]]],["To retrieve a report on ad group-level negative keywords, send an asynchronous `Reports.request()` with `\"reportType\": \"negativeAdGroupKeyword\"`. Specify the desired columns in the request body using `columnName`, `headerText`, `startDate`, and `endDate`. You can filter by column. Available columns include keyword status, creation and modification timestamps, agency and account details, campaign and ad group data, and negative keyword specifics like ID, text, and match type. All the columns are filterable.\n"],null,["# Report Type: negativeAdGroupKeyword\n\nConfiguration attributes for negative keywords that have been created at the ad group level.\n\n\nThis report can only be returned by an asynchronous request (that is, via the\n[Reports.request()](/search-ads/v2/reference/reports/request) method).\n\n### Request excerpt\n\n\nSend a regular\n[Reports.request()](/search-ads/v2/reference/reports/request)\nrequest body, but specify `\"reportType\": \"negativeAdGroupKeyword\"`.\n\n```text\n{\n...\n \"reportType\": \"negativeAdGroupKeyword\",\n \"columns\": [\n {\n \"columnName\": string,\n \"headerText\": string,\n \"startDate\": string,\n \"endDate\": string\n }\n ],\n \"filters\": [\n {\n \"column\": {\n \"columnName\": string,\n },\n ...\n },\n ...\n ],\n...\n}\n```\n\n\nFor each column that you want returned or filtered in the report,\nspecify the `columnName` listed in the table below.\nYou can also optionally specify\n[headerText](/search-ads/v2/reference/reports#request.columns.headerText),\n[startDate](/search-ads/v2/reference/reports#request.columns.startDate),\nand [endDate](/search-ads/v2/reference/reports#request.columns.endDate).\nNote that some columns cannot be filtered; refer to \"Filterable\" in the table below.\n\n| `columnName` | Description | Behavior | Type | Filterable |\n|-----------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------|---------------|------------|\n| `status` | The status of the negative keyword: `Active` or `Removed`. Note that campaigns, ad groups, keywords, and ads each have their own status. See [status](https://support.google.com/searchads/answer/2405081). | attribute | `Status` | Yes |\n| `engineStatus` | Additional status of the negative ad group keyword in the external engine account. | attribute | `String` | Yes |\n| `creationTimestamp` | Timestamp of the negative keyword's creation, formatted in ISO 8601. | attribute | `Timestamp` | Yes |\n| `lastModifiedTimestamp` | Timestamp of the negative keyword's most recent modification, formatted in ISO 8601. | attribute | `Timestamp` | Yes |\n| `agency` | Agency name. | attribute | `String` | Yes |\n| `agencyId` | DS agency ID. | attribute | `ID` | Yes |\n| `advertiser` | Advertiser name. | attribute | `String` | Yes |\n| `advertiserId` | DS advertiser ID. | attribute | `ID` | Yes |\n| `account` | Engine account name. | attribute | `String` | Yes |\n| `accountId` | DS engine account ID. | attribute | `ID` | Yes |\n| `accountEngineId` | ID of the account in the external engine account. | attribute | `String` | Yes |\n| `accountType` | Engine account type: `Google AdWords`, `Bing Ads`, `Yahoo Japan Listing Ads`, `Yahoo Search Marketing`, `Yahoo Gemini`, `Baidu`, or `Comparison Shopping`. | attribute | `Engine type` | Yes |\n| `campaign` | Campaign name. | attribute | `String` | Yes |\n| `campaignId` | DS campaign ID. | attribute | `ID` | Yes |\n| `campaignStatus` | The status of the campaign that contains this item. | attribute | `Status` | Yes |\n| `adGroup` | Ad group name. | attribute | `String` | Yes |\n| `adGroupId` | DS ad group ID. | attribute | `ID` | Yes |\n| `adGroupStatus` | The status of the ad group that contains this item. | attribute | `Status` | Yes |\n| `negativeAdGroupKeywordId` | DS negative ad group keyword ID. | attribute | `ID` | Yes |\n| `negativeAdGroupKeywordText` | The keyword text. | attribute | `String` | Yes |\n| `negativeAdGroupKeywordMatchType` | Match type of the negative keyword: `Broad`, `Exact`, `Phrase`, or `Content`. Currently only for Google Ads accounts. | attribute | `Match type` | Yes |"]]