居家活动 (VirtualLocation) 结构化数据

为了帮助用户发现可在家中参与的活动，您可以在自己的线上活动和视频网页中添加结构化数据。当用户搜索可在家中参与的活动时，相关视频和线上活动便会显示在富媒体搜索结果中。用户可以点击视频或课程，查看活动说明、注册方法等详细信息或立即观看。

以下是一些居家活动内容类型的示例：

  • 即将进行的视频直播
  • 已录制的视频
  • 线上活动
居家活动富媒体搜索结果

功能可用性

目前，居家活动富媒体搜索结果仅在美国以英语提供。此功能可在移动设备上提供。目前，只有当用户搜索与健身相关的内容（例如“线上锻炼”或“在家练瑜伽”）时才会显示此类结果。

资格要求指南

若要让您的内容能够显示为“居家活动”富媒体搜索结果，请遵循以下指南：

  1. 根据文档添加 Event 或 Video 结构化数据。Event 结构化数据通常适用于未来举行的线上活动，而 Video 结构化数据则适用于已发布的视频。
  2. 活动必须是虚拟活动，而不是线下活动。在 Event 结构化数据中，请确保：
  3. 对于视频，应着重添加 description 和 duration 属性，因为这些属性可以帮助 Google 了解视频内容。如果您的视频是即将进行的直播，您可以同时添加 Video 和 Event 这两种标记，但并非必须如此。不过，如果您针对直播使用 Video 标记，我们建议您添加 BroadcastEvent 属性，并遵循“LIVE”徽章指南。

示例

Video

下面是一个包含 Video 结构化数据的视频网页示例。

JSON-LD

<html>
  <head>
    <title>20 Min Aerobic Workout Reduction</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "VideoObject",
      "name": "20 Min Aerobic Workout Reduction",
      "description": "Get your exercise in, from home. Watch this quick 20 minute workout video.",
      "thumbnailUrl": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "uploadDate": "2024-03-31T08:00:00+08:00",
      "duration": "PT20M46S",
      "contentUrl": "https://www.googlebotclass.com/video/123/20-min-workout.mp4",
      "embedUrl": "https://www.googlebotclass.com/embed/123",
      "interactionStatistic": {
        "@type": "InteractionCounter",
        "interactionType": { "@type": "WatchAction" },
        "userInteractionCount": 5647018
      },
      "regionsAllowed": "US"
    }
    </script>
  </head>
  <body>
  </body>
</html>
微数据

<html itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject">
<head>
  <title itemprop="name">20 Min Aerobic Workout Reduction</title>
</head>
<body>
  <meta itemprop="uploadDate" content="2024-03-31T08:00:00+08:00" />
  <meta itemprop="duration" content="PT20M46S" />
  <p itemprop="description">Get your exercise in, from home. Watch this quick 20 minute workout video.</p>
  <div itemprop="interactionStatistic" itemtype="https://schema.org/InteractionCounter" itemscope>
    <meta itemprop="userInteractionCount" content="5647018" />
    <meta itemprop="interactionType" itemtype="https://schema.org/WatchAction" />
  </div>
  <link itemprop="embedUrl" href="https://www.googlebotclass.com/embed/123" />
  <meta itemprop="contentUrl" content="https://www.googlebotclass.com/video/123/20-min-workout.mp4" />
  <meta itemprop="regionsAllowed" content="US" />
  <meta itemprop="thumbnailUrl" content="https://example.com/photos/1x1/photo.jpg" />
</body>
</html>

Event

JSON-LD

下面是一个包含 Event 结构化数据的线上活动网页示例。


<html>
  <head>
    <title>Boxing Workout</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Event",
      "name": "Boxing Workout",
      "startDate": "2024-07-31T06:00:00-05:00",
      "endDate": "2024-07-31T07:00-05:00",
      "eventStatus": "https://schema.org/EventScheduled",
      "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
      "location": {
        "@type": "VirtualLocation",
        "url": "https://googlebotcourse.com/boxing-workout"
        },
      "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "description": "Boxing is a full body workout that rapidly changes the shape of your body through a dynamic workout. The technique develops lean, strong and flexible muscles.",
      "offers": {
        "@type": "Offer",
        "url": "https://www.googlebotcourse.com/event_offer/12345_202403180430",
        "price": 30,
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "validFrom": "2024-05-21T12:00"
      },
      "organizer": {
        "@type": "Organization",
        "name": "Get Fit with Googlebot",
        "url": "https://getfitwithgooglebot.com"
      },
      "performer": {
        "@type": "Person",
        "name": "Virginia Woolf"
      }
    }
    </script>
  </head>
  <body>
  </body>
</html>
微数据

<html itemscope itemprop="Event" itemtype="https://schema.org/Event">
<head>
  <title itemprop="name">Boxing Workout</title>
</head>
<body>
  <meta itemprop="startDate" content="2024-07-31T06:00:00-05:00" />
  <meta itemprop="endDate" content="2024-07-31T07:00-05:00" />
  <meta itemprop="eventStatus" content="https://schema.org/EventScheduled" />
  <meta itemprop="eventAttendanceMode" content="https://schema.org/OnlineEventAttendanceMode" />
  <p itemprop="description">Boxing is a full body workout that rapidly changes the shape of your body through a dynamic workout. The technique develops lean, strong and flexible muscles.</p>
  <div itemprop="location" itemtype="https://schema.org/VirtualLocation" itemscope>
    <meta itemprop="url" content="https://googlebotcourse.com/boxing-workout" />
  </div>
  <img itemprop="image" src="https://example.com/photos/1x1/photo.jpg" alt="" />
  <div itemprop="offers" itemtype="https://schema.org/Offer" itemscope>
    <meta itemprop="url" content="https://www.googlebotcourse.com/event_offer/12345_202403180430" />
    <meta itemprop="price" content="30" />
    <meta itemprop="priceCurrency" content="USD" />
    <meta itemprop="availability" content="https://schema.org/InStock" />
    <meta itemprop="validFrom" content="2024-05-21T12:00" />
  </div>
  <div itemprop="organizer" itemtype="https://schema.org/Organization" itemscope>
    <meta itemprop="name" content="Get Fit with Googlebot" />
    <meta itemprop="url" content="https://getfitwithgooglebot.com" />
  </div>
  <div itemprop="performer" itemtype="https://schema.org/Person" itemscope>
    <meta itemprop="name" content="Virginia Woolf" />
  </div>
</body>
</html>