Google tag (gtag.js) parameter reference
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The following table describes the parameters you can configure using the config
command, set using the set command, or pass using the event command.
For more information on product-specific parameters, refer to the corresponding
documentation:
Control parameters
| Parameter |
Value type |
Example value |
Description |
groups |
string or array of strings |
'default,vendors' |
Used by the config command to assign a target to one or more
groups. |
send_to |
string or array of strings |
'G-XXXXXX' |
Sets the target account/property that is to receive the event data. |
event_callback |
function |
function() { form.submit(); } |
JavaScript callback function called when processing of an
event command has completed. |
event_timeout |
integer |
2000 |
Timeout used for event_callback in milliseconds. |
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Last updated 2024-10-09 UTC.
[null,null,["Last updated 2024-10-09 UTC."],[[["\u003cp\u003eThe \u003ccode\u003econfig\u003c/code\u003e, \u003ccode\u003eset\u003c/code\u003e, and \u003ccode\u003eevent\u003c/code\u003e commands allow you to configure parameters for controlling data collection and processing.\u003c/p\u003e\n"],["\u003cp\u003eParameters include specifying target groups (\u003ccode\u003egroups\u003c/code\u003e), destination for event data (\u003ccode\u003esend_to\u003c/code\u003e), callback functions (\u003ccode\u003eevent_callback\u003c/code\u003e), and timeout for callbacks (\u003ccode\u003eevent_timeout\u003c/code\u003e).\u003c/p\u003e\n"],["\u003cp\u003eDetailed information on product-specific parameters can be found in the linked documentation for Google Ads, Campaign Manager, Search Ads 360, and Google Analytics.\u003c/p\u003e\n"]]],["The `config`, `set`, and `event` commands use configurable parameters. `groups` assigns a target to one or more groups. `send_to` specifies the target account or property. `event_callback` triggers a JavaScript function upon completion of an `event` command. `event_timeout` sets the timeout for the `event_callback` in milliseconds. Product-specific parameters can be found in the documentation for Google Ads conversions, Google Ads remarketing, Campaign Manager and Search Ads 360, and Google Analytics.\n"],null,["# Google tag (gtag.js) parameter reference\n\nThe following table describes the parameters you can configure using the `config`\ncommand, set using the `set` command, or pass using the `event` command.\n\nFor more information on product-specific parameters, refer to the corresponding\ndocumentation:\n\n- [Google Ads conversions](https://support.google.com/google-ads/answer/7548399)\n- [Google Ads remarketing](https://support.google.com/google-ads/answer/7559130)\n- [Campaign Manager and Search Ads 360](https://support.google.com/dcm/partner/answer/7568534#fields)\n- [Google Analytics](/analytics/devguides/collection/ga4)\n\nControl parameters\n------------------\n\n| Parameter | Value type | Example value | Description |\n|------------------|----------------------------|---------------------------------|------------------------------------------------------------------------------------------|\n| `groups` | string or array of strings | 'default,vendors' | Used by the `config` command to assign a target to one or more groups. |\n| `send_to` | string or array of strings | 'G-XXXXXX' | Sets the target account/property that is to receive the event data. |\n| `event_callback` | function | `function() { form.submit(); }` | JavaScript callback function called when processing of an `event` command has completed. |\n| `event_timeout` | integer | 2000 | Timeout used for `event_callback` in milliseconds. |"]]