במסמך הזה מתוארים הפרמטרים שאפשר להגדיר לתגים של Google Tag Manager.
מבוא
לכל Tag של Google Tag Manager יש קוד type
לזיהוי התג.
בנוסף, לרוב התגים יש פרמטרים (key
, צמדים type
) שאפשר להגדיר כחלק מ'אובייקט פרמטר' כשיוצרים או מעדכנים תג. למידע נוסף על הגדרת הפרמטרים האלה באמצעות אובייקט
פרמטר, עיינו בהפניה לפרמטר.
בהמשך המסמך הזה מפורטים כל התגים הנתמכים לאינטרנט ולנייד.
תגי אינטרנט
תג HTML בהתאמה אישית
הקלדת קוד
html
פרמטרים
מפתח | תיאור |
---|---|
html |
template |
convertJsValuesToExpressions |
boolean |
usePostscribe |
boolean |
דוגמה
{ "liveOnly": false, "name": "Sample Custom HTML", "parameter": [ { "key": "html", "type": "template", "value": "<script>alert('hello world')</script>" }, { "key": "convertJsValuesToExpressions", "type": "boolean", "value": "true" }, { "key": "usePostscribe", "type": "boolean", "value": "false" } ], "type": "html" }
תג של תמונה מותאמת אישית
הקלדת קוד
img
פרמטרים
מפתח | תיאור |
---|---|
useCacheBuster |
boolean |
url |
template |
cacheBusterQueryParam |
template |
דוגמה
{ "liveOnly": false, "name": "Sample Custom Image Tag", "parameter": [ { "key": "useCacheBuster", "type": "boolean", "value": "true" }, { "key": "url", "type": "template", "value": "//{{a}}" }, { "key": "cacheBusterQueryParam", "type": "template", "value": "gtmcb" } ], "type": "img" }
פונקציות מסוג Event Listener
הכלי להאזנה לקליקים על קישורים
הקלדת קוד
lcl
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
checkValidation |
boolean |
|
waitForTags |
boolean |
|
waitForTagsTimeout |
template |
מספר אלפיות השנייה. יש לציין מתי waitForTags=true .
|
דוגמה
{ "name": "Sample Link Click Listener", "liveOnly": false, "parameter": [ { "type": "boolean", "key": "waitForTags", "value": "true" }, { "type": "boolean", "key": "checkValidation", "value": "true" }, { "type": "template", "key": "waitForTagsTimeout", "value": "2000" } ], "type": "lcl", }
שליחת טופס מאזינים
הקלדת קוד
fsl
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
waitForTags |
boolean |
|
checkValidation |
boolean |
|
waitForTagsTimeout |
template |
מספר אלפיות השנייה. יש לציין מתי waitForTags=true . |
דוגמה
{ "liveOnly": false, "name": "Sample Form Submit Listener", "parameter": [ { "key": "waitForTags", "type": "boolean", "value": "false" }, { "key": "checkValidation", "type": "boolean", "value": "false" } ], "type": "fsl" }
Click Listener
הקלדת קוד
cl
פרמטרים
לא רלוונטי
דוגמה
{ "liveOnly": false, "name": "Sample Click Listener", "type": "cl" }
טיימר להאזנה
הקלדת קוד
tl
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
eventName |
template |
|
interval |
template |
מספר אלפיות השנייה |
limit |
template |
מספר הפעמים המקסימלי להפעלה |
דוגמה
{ "liveOnly": false, "name": "Sample Timer Listener", "parameter": [ { "key": "eventName", "type": "template", "value": "gtm.timer" }, { "key": "interval", "type": "template", "value": "{{a}}" }, { "key": "limit", "type": "template", "value": "5" } ], "type": "tl" }
JavaScript שגיאות Listener
הקלדת קוד
jel
פרמטרים
לא רלוונטי
דוגמה
{ "liveOnly": false, "name": "Sample JavaScript Error Listener", "type": "jel" }
הכלי להאזנה להיסטוריה
הקלדת קוד
hl
פרמטרים
לא רלוונטי
דוגמה
{ "liveOnly": false, "name": "Sample History Listener", "type": "hl" }
מעקב אחר מודעות ברשת המדיה
מונה Floodlight
הקלדת קוד
flc
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
ordinalType |
template |
אחד מתוך STANDARD , UNIQUE , SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
useImageTag |
boolean |
|
customVariable |
list |
[key , value ] זוגות |
userVariable |
template |
המשתנה u= של התג. |
transactionVariable |
template |
המשתנה tran= של התג. |
sessionId |
template |
צריך לציין אם הערך של ordinalType הוא SESSION . |
דוגמה
{ "liveOnly": false, "name": "Sample Floodlight Counter", "parameter": [ { "key": "ordinalType", "type": "template", "value": "STANDARD" }, { "key": "advertiserId", "type": "template", "value": "{{a}}" }, { "key": "groupTag", "type": "template", "value": "{{b}}" }, { "key": "activityTag", "type": "template", "value": "{{c}}" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "type": "list" "list": [ { "type": "map", "map": [ { "type": "template", "key": "key", "value": "u2" }, { "type": "template", "key": "value", "value": "u2_custom_var" } ] }, { "type": "map", "map": [ { "type": "template", "key": "key", "value": "u1" }, { "type": "template", "key": "value", "value": "u1_custom_var" } ] }, { "key": "userVariable", "type": "template", "value": "" }, { "key": "transactionVariable", "type": "template", "value": "" }, { "type": "template", "key": "sessionId", "value": "MySessionId" } ], "type": "flc" }
Floodlight Sales (מכירות ב-Floodlight)
הקלדת קוד
fls
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
countingMethod |
template |
אחד מתוך TRANSACTIONS , ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
|
useImageTag |
boolean |
|
customVariable |
map |
רשימה של מפות, כשלכל אחת מהן יש צמד
[key , value ] יחיד. |
userVariable |
template |
המשתנה u= של התג. |
transactionVariable |
template |
המשתנה tran= של התג. |
quantity |
template |
יש לציין אם countingMethod הוא ITEM_SOLD |
דוגמה
{ "name": "Sample Floodlight Sales Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "countingMethod", "value": "TRANSACTIONS" }, { "type": "template", "key": "advertiserId", "value": "{{a}}" }, { "type": "template", "key": "groupTag", "value": "{{b}}" }, { "type": "template", "key": "activityTag", "value": "{{c}}" }, { "type": "template", "key": "revenue", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "{{b}}" }, { "type": "boolean", "key": "useImageTag", "value": "false" }, { "type": "map", "key": "customVariable", "map": [ { "type": "template", "key": "u2", "value": "u2_custom_var" }, { "type": "template", "key": "u1", "value": "u1_custom_var" } ] }, { "type": "template", "key": "userVariable", "value": "u_var" }, { "type": "template", "key": "transactionVariable", "value": "tran_var" } ], "type": "fls" }
Mediaplex – תג IFRAME MCT
הקלדת קוד
mpm
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
placementId |
template |
|
roiName |
template |
|
pageName |
template |
|
uniqueUserId |
template |
אפשרות. |
דוגמה
{ "name": "Sample Mediaplex IFRAME MCT Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "placementId", "value": "{{a}}" }, { "type": "template", "key": "roiName", "value": "1" }, { "type": "template", "key": "pageName", "value": "{{a}}" } ], "type": "mpm" }
Mediaplex - תג ביניים של החזר ROI,
הקלדת קוד
mpr
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
placementId |
template |
|
roiName |
template |
|
uniqueUserId |
template |
אפשרות. |
דוגמה
{ "name": "Sample Mediaplex Standard IMG ROI Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "placementId", "value": "{{a}}" }, { "type": "template", "key": "roiName", "value": "1" }, { "type": "template", "key": "uniqueUserId", "value": "MyUniqueId" } ], "type": "mpr" }
הפעלת מעקב המרות
הקלדת קוד
tc
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
customerId |
template |
זיהוי חוזה נתונים |
orderId |
template |
אפשרות. |
orderValue |
template |
אפשרות. |
optOut |
template |
אפשרות. |
דוגמה
{ "name": "Sample Turn Conversion Tracking", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "MyOrderId" }, { "type": "template", "key": "orderValue", "value": "MyOrderValue" }, { "type": "template", "key": "optOut", "value": "MyOptOut" } ], "type": "tc" }
רימרקטינג
הפיקסל החכם של AdRoll
הקלדת קוד
asp
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
customerId |
template |
adroll_adv_id |
pixelId |
template |
adroll_pix_id |
conversionValueInDollars |
template |
אפשרות. |
customData |
map |
אפשרות. רשימה של מפות, כשלכל אחת מהן יש זוג אחד של [key ,
value ]. |
segmentName |
template |
אפשרות. |
דוגמה
{ "name": "Sample AdRoll Smart Pixel", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "pixelId", "value": "{{a}}" }, { "type": "template", "key": "conversionValueInDollars", "value": "conversionValue" }, { "type": "map", "key": "customData", "map": [ { "type": "template", "key": "key2", "value": "World" }, { "type": "template", "key": "key1", "value": "Hello" } ] }, { "type": "template", "key": "segmentName", "value": "SegmentName" } ], "type": "asp" }
רימרקטינג ב-Google Ads
הקלדת קוד
sp
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
אפשרות. |
customParamsFormat |
template |
אחד מתוך DATA_LAYER , USER_SPECIFIED |
dataLayerVariable |
template |
בתאריכים customParamsFormat = DATA_LAYER |
googleCustomParams |
list |
בתאריכים customParamsFormat = USER_SPECIFIED |
googleScreenName |
template |
אפשרות. |
דוגמה
כאשר customParamFormat = DATA_LAYER
:
{ "name": "Sample Google Ads Remarketing", "liveOnly": false, "parameter": [ { "type": "template", "key": "googleConversionId", "value": "{{c}}" }, { "type": "template", "key": "googleConversionLabel", "value": "MyLabel" }, { "type": "template", "key": "customParamsFormat", "value": "DATA_LAYER" }, { "type": "template", "key": "dataLayerVariable", "value": "{{e}}" } ], "type": "sp" }
כאשר customParamFormat = USER_SPECIFIED
:
{ "name": "Sample Google Ads Remarketing", "liveOnly": false, "parameter": [ { "type": "template", "key": "googleConversionId", "value": "{{c}}" }, { "type": "template", "key": "googleConversionLabel", "value": "MyLabel" }, { "type": "template", "key": "customParamsFormat", "value": "USER_SPECIFIED" }, { "type": "list", "key": "googleCustomParams", "list": [ { "type": "map", "map": [ { "type": "template", "key": "key", "value": "key2" }, { "type": "template", "key": "value", "value": "World" } ] }, { "type": "map", "map": [ { "type": "template", "key": "key", "value": "key1" }, { "type": "template", "key": "value", "value": "Hello" } ] } ] } ], "type": "sp" }
הפעלת איסוף נתונים
הקלדת קוד
tdc
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
customerId |
template |
|
categoryId |
template |
אפשרות. |
keyword |
template |
אפשרות. |
dataProviderId |
template |
אפשרות. |
optOut |
template |
אפשרות. |
דוגמה
{ "name": "Sample Turn Data Collection Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "categoryId", "value": "myCategoryId" }, { "type": "template", "key": "keyword", "value": "myKeyword" }, { "type": "template", "key": "dataProviderId", "value": "myDataProviderId" }, { "type": "template", "key": "optOut", "value": "myOptOut" } ], "type": "tdc" }
חיפוש
מעקב ההמרות ב-Google Ads
אפשר לראות את מעקב ההמרות של Google Ads בקטע Mobile Tags (תגים לנייד)
Marin Software
הקלדת קוד
ms
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
type |
template |
אחד מתוך TRACK_PAGEVIEW , TRACK_TRANSACTION |
clientId |
template |
|
anonymizeIp |
boolean |
אפשרות. |
conversionType |
template |
של type = TRACK_TRANSACTION . |
useDataLayer |
boolean |
בתאריכים type = TRACK_TRANSACTION |
orderId |
template |
בתאריכים useDataLayer = false |
product |
template |
בתאריכים useDataLayer = false |
price |
template |
בתאריכים useDataLayer = false |
category |
template |
בתאריכים useDataLayer = false |
quantity |
template |
בתאריכים useDataLayer = false |
currencyCode |
template |
בתאריכים useDataLayer = false |
דוגמה
כאשר type=TRACK_PAGEVIEW
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_PAGEVIEW" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" } ], "type": "ms" }
כאשר type = TRACK_TRANSACTION
ו-useDataLayer =
true
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "template", "key": "conversionType", "value": "myConversionType" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" }, { "type": "boolean", "key": "useDataLayer", "value": "true" } ], "type": "ms" }
כאשר type = TRACK_TRANSACTION
ו-useDataLayer =
false
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "template", "key": "conversionType", "value": "myConversionType" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" }, { "type": "template", "key": "orderId", "value": "myOrderId" }, { "type": "template", "key": "product", "value": "myProduct" }, { "type": "template", "key": "price", "value": "myPrice" }, { "type": "template", "key": "category", "value": "myCategory" }, { "type": "template", "key": "quantity", "value": "myQuantity" }, { "type": "template", "key": "currencyCode", "value": "myCurrencyCode" }, { "type": "boolean", "key": "useDataLayer", "value": "false" } ], "type": "ms" }
קהל
AdAdvisor
הקלדת קוד
_ta
פרמטרים
מפתח | תיאור |
---|---|
subscriberId |
template |
דוגמה
{ "name": "Sample AdAdvisor Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "subscriberId", "value": "{{a}}" } ], "type": "_ta", }
תובנה לגבי Biizo
הקלדת קוד
bzi
פרמטרים
דוגמה
{ "name": "Sample Bizo Insight Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "id", "value": "{{a}}" }, { "type": "template", "key": "title", "value": "myTitle" }, { "type": "template", "key": "domain", "value": "myDomain" }, { "type": "template", "key": "company", "value": "myCompany" }, { "type": "template", "key": "location", "value": "myLocation" }, { "type": "template", "key": "employeeRange", "value": "myEmployeeRange" }, { "type": "template", "key": "standardIndustrialClassification", "value": "mySICS" }, { "type": "template", "key": "email", "value": "myEmail" } ], "type": "bzi" }
Dstillery Universal Pixel
הקלדת קוד
m6d
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
id |
template |
|
title |
template |
אפשרות. |
domain |
template |
אפשרות. |
company |
template |
אפשרות. |
location |
template |
אפשרות. |
employeeRange |
template |
אפשרות. |
standardIndustrialClassification |
template |
אפשרות. |
email |
template |
אפשרות. |
מפתח | תיאור | הערות |
---|---|---|
pixelId |
template |
|
pixelCheckValue |
template |
|
orderId |
template |
אפשרות. |
revenue |
template |
אפשרות. |
namespaceId |
template |
|
namespaceCheckValue |
template |
|
namespaceCode |
template |
דוגמה
{ "name": "Sample Dstillery Pixel Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "pixelId", "value": "{{a}}" }, { "type": "template", "key": "pixelCheckValue", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "myOrderId" }, { "type": "template", "key": "revenue", "value": "myRevenue" }, { "type": "template", "key": "namespaceId", "value": "{{a}}" }, { "type": "template", "key": "namespaceCheckValue", "value": "{{a}}" }, { "type": "template", "key": "namespaceCode", "value": "{{a}}" } ], "type": "m6d" }
תג ההמרה VisualDNA
הקלדת קוד
vdc
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
apiAccountKey |
template |
|
conversionId |
template |
|
identitySyncPlatformCode |
template |
אפשרות. |
דוגמה
{ "name": "Sample Visual DNA Conversion Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "apiAccountKey", "value": "{{a}}" }, { "type": "template", "key": "conversionId", "value": "{{a}}" }, { "type": "template", "key": "identitySyncPlatformCode", "value": "mySyncPlatformCode" } ], "type": "vdc" }
ניתוח נתונים
Universal Analytics
הקלדת קוד
ua
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
trackingId |
template |
|
type |
template |
אחד מהערכים הבאים: TRACK_PAGEVIEW , TRACK_EVENT ,
TRACK_TRANSACTION , TRACK_SOCIAL ,
TRACK_TIMING , DECORATE_LINK ,
DECORATE_FORM . |
contentGroup |
list |
אפשרות. רשימה של מפות, כשלכל אחת מהן יש מפתח index ומפתח group . |
dimension |
list |
אפשרות. רשימה של מפות, כשלכל אחת מהן יש מפתח index ומפתח dimension . |
metric |
list |
אפשרות. רשימה של מפות, כשלכל אחת מהן יש מפתח index ומפתח metric . |
functionName |
template |
אפשרות. |
fieldsToSet |
map |
אפשרות. כל פרמטר ברשימה הוא מפה. כל פרמטר של מפה צריך לכלול שני פרמטרים משניים: אחד עם המפתח fieldName ואחד עם המפתח value . ניתן לגשת עכשיו
לשדות הבאים רק באמצעות FieldToSet: anonymizeIp, sessionControl, referrer,
page, title (לשעבר documentTitle), cookieName, cookieDomain, sampleRate, cookie הנחה
(לשעבר cookieExpiration ), cookiePath, forceSSL (לשעבר forceSsl), allowLinker.
|
doubleClick |
boolean |
אפשרות. |
trackerName |
template |
אפשרות. אפשר לציין trackerName כאשר
setTrackerName == true . |
useDebugVersion |
boolean |
אפשרות. |
autoLinkDomains |
template |
אפשרות. אפשר לציין את השדה הזה עבור
TRACK_PAGEVIEW . |
linkId |
template |
אפשרות. הפעל ייחוס קישורים משופר. |
decorateFormsAutoLink |
boolean |
אפשרות. אפשר לציין את השדה הזה עבור
TRACK_PAGEVIEW . |
setTrackerName |
boolean |
אפשרות. |
useHashAutoLink |
boolean |
אפשרות. |
enableEcommerce |
boolean |
אפשרות. |
useEcommerceDataLayer |
boolean |
אפשרות. אפשר לציין את זה רק עבור
eventType=TRACK_EVENT ו/או TRACK_PAGEVIEW . |
ecommerceMacroData |
template |
אפשרות. אפשר לציין את זה רק עבור
eventType=TRACK_EVENT ו/או TRACK_PAGEVIEW
כאשר useEcommerceDataLayer=false . |
eventCategory |
template |
בתאריכים eventType=TRACK_EVENT |
eventAction |
template |
בתאריכים eventType=TRACK_EVENT |
eventLabel |
template |
בתאריכים eventType=TRACK_EVENT |
eventValue |
template |
בתאריכים eventType=TRACK_EVENT |
nonInteraction |
template |
בתאריכים eventType=TRACK_EVENT |
socialNetwork |
template |
בתאריכים eventType=TRACK_SOCIAL |
socialAction |
template |
בתאריכים eventType=TRACK_SOCIAL |
socialActionTarget |
template |
בתאריכים eventType=TRACK_SOCIAL |
timingVar |
template |
בתאריכים eventType=TRACK_TIMING |
timingCategory |
template |
בתאריכים eventType=TRACK_TIMING |
timingLabel |
template |
בתאריכים eventType=TRACK_TIMING |
timingValue |
template |
בתאריכים eventType=TRACK_TIMING |
useHashDecorateLink |
boolean |
בתאריכים eventType=DECORATE_LINK |
useHashDecorateForm |
boolean |
בתאריכים eventType=DECORATE_FORM |
דוגמה
כאשר trackType=TRACK_PAGEVIEW
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_PAGEVIEW" }, { "type": "list", "key": "contentGroup", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "group", "value": "myContentGroup" } ] } ] }, { "type": "list", "key": "dimension", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "dimension", "value": "myCustomDimension" } ] } ] }, { "type": "list", "key": "metric", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "metric", "value": "myCustomMetric" } ] } ] }, { "type": "list", "key": "fieldsToSet", "list": [ { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "myFieldName" }, { "type": "template", "key": "value", "value": "myFieldValue" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "anonymizeIp" }, { "type": "template", "key": "value", "value": "true" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "allowLinker" }, { "type": "template", "key": "value", "value": "true" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "sessionControl" }, { "type": "template", "key": "value", "value": "mySessionControl" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "referrer" }, { "type": "template", "key": "value", "value": "myDocReferrer" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "page" }, { "type": "template", "key": "value", "value": "myDocPath" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "title" }, { "type": "template", "key": "value", "value": "myDocTitle" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "sampleRate" }, { "type": "template", "key": "value", "value": "mySampleRate" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieName" }, { "type": "template", "key": "value", "value": "myCookieName" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieDomain" }, { "type": "template", "key": "value", "value": "myCookieDomain" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookiePath" }, { "type": "template", "key": "value", "value": "myCookiePath" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieExpires" }, { "type": "template", "key": "value", "value": "myCookieExpirationInSeconds" } ] } ] }, { "type": "template", "key": "trackerName", "value": "myCustomTrackerName" }, { "type": "boolean", "key": "useDebugVersion", "value": "false" }, { "type": "template", "key": "autoLinkDomains", "value": "myAutoLinkDomain" }, { "type": "boolean", "key": "linkId", "value": "false" }, { "type": "boolean", "key": "decorateFormsAutoLink", "value": "false" }, { "type": "boolean", "key": "setTrackerName", "value": "true" }, { "type": "boolean", "key": "useHashAutoLink", "value": "false" }, { "type": "boolean", "key": "enableEcommerce", "value": "false" } ], "type": "ua" }
כאשר trackType=TRACK_EVENT
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_EVENT" }, { "type": "template", "key": "eventCategory", "value": "myCategory" }, { "type": "template", "key": "eventAction", "value": "myAction" }, { "type": "template", "key": "eventLabel", "value": "myLabel" }, { "type": "template", "key": "eventValue", "value": "myValue" }, "type": "ua" }
כאשר trackType=TRACK_TRANSACTION
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TRANSACTION" } ], "type": "ua" }
כאשר trackType=TRACK_SOCIAL
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_SOCIAL" }, { "type": "template", "key": "socialNetwork", "value": "myNetwork" }, { "type": "template", "key": "socialAction", "value": "myAction" }, { "type": "template", "key": "socialActionTarget", "value": "myActionTarget" } ], "type": "ua" }
כאשר trackType=TRACK_TIMING
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TIMING" }, { "type": "template", "key": "timingVar", "value": "myVar" }, { "type": "template", "key": "timingCategory", "value": "myCategory" }, { "type": "template", "key": "timingLabel", "value": "myLabel" }, { "type": "template", "key": "timingValue", "value": "myValue" } ], "type": "ua" }
כאשר trackType=DECORATE_LINK
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateLink", "value": "false" } ], "type": "ua" }
כאשר trackType=DECORATE_FORM
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_FORM" }, { "type": "boolean", "key": "useHashDecorateForm", "value": "false" } ], "type": "ua" }
הגרסה הקלאסית של Google Analytics
הקלדת קוד
ga
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
webPropertyId |
template |
|
type |
template |
אחד מהערכים הבאים: TRACK_PAGEVIEW , TRACK_EVENT ,
LINK |
siteSpeedSampleRate |
template |
צריך להעריך לערך מספרי באחוזים (0..100). |
cookiePath |
template |
|
page |
template |
|
domainName |
template |
|
allowLinker |
boolean |
|
sampleRate |
integer |
טווח של 0 עד 100 |
campaignCookieTimeout |
template |
צריכה להיות הערכה לערך מספרי שמייצג את הזמן הקצוב לתפוגה באלפיות השנייה. |
allowAnchor |
boolean |
|
sessionCookieTimeout |
template |
צריכה להיות הערכה לערך מספרי שמייצג את הזמן הקצוב לתפוגה באלפיות השנייה. |
doubleClick |
boolean |
|
hitCallback |
template |
|
ignoredRef |
list |
רשימת גורמים מפנים שיש להתעלם מהם. |
ignoredRef[].value |
template |
שם הגורם המפנה |
customVar |
list |
רשימת מפות. מפה אחת לכל משתנה מותאם אישית. |
customVar[].slot |
integer |
|
customVar[].name |
template |
|
customVar[].value |
template |
|
customVar[].scope |
integer |
1 להיקף של ההיט, 2 להיקף ברמת הסשן ו-3 להיקף ברמת המשתמש. |
organic |
list |
|
organic[].searchEngine |
template |
|
organic[].queryParamName |
template |
|
organic[].prepend |
boolean |
|
ignoredOrganic |
list |
רשימה של מילות מפתח שיש להתעלם מהן. |
ignoredOrganic[].value |
template |
מילות מפתח שיש להתעלם מהן. |
title |
template |
|
campaignSourceOverride |
template |
|
campaignMediumOverride |
template |
|
campaignTermOverride |
template |
|
campaignContentOverride |
template |
|
campaignNameOverride |
template |
|
anonymizeIp |
boolean |
|
linkId |
boolean |
אפשרות. הפעל ייחוס קישורים משופר. |
contentGroup |
list |
רשימת מפות. |
contentGroup[].index |
template |
יש להעריך למספר שלם. |
contentGroup[].group |
template |
שם הקבוצה. |
campContentKey |
template |
|
campMediumKey |
template |
|
campNameKey |
template |
|
campNoKey |
template |
|
campSourceKey |
template |
|
campTermKey |
template |
|
campaignTrack |
boolean |
|
clientInfo |
template |
|
detectFlash |
template |
|
detectTitle |
template |
|
localGifPath |
template |
|
sendHitstToGoogle |
template |
|
referrerOverride |
template |
|
visitorCookieTimeout |
template |
מספר אלפיות השנייה. |
trackerName |
template |
|
cookiePathCopy |
list |
רשימת נתיבים של קובצי cookie. |
cookiePathCopy[].value |
template |
נתיב קובץ ה-cookie. |
useDebugVersion |
boolean |
|
forceSsl |
boolean |
|
setTrackerName |
boolean |
|
eventCategory |
template |
בתאריכים trackType=TRACK_EVENT |
eventAction |
template |
בתאריכים trackType=TRACK_EVENT |
eventLabel |
template |
בתאריכים trackType=TRACK_EVENT |
eventValue |
template |
בתאריכים trackType=TRACK_EVENT |
nonInteraction |
boolean |
בתאריכים trackType=TRACK_EVENT |
targetUrl |
template |
בתאריכים trackType=LINK |
useHashLink |
boolean |
בתאריכים trackType=LINK |
formObject |
template |
בתאריכים trackType=LINK_BY_POST |
useHashLinkByPost |
boolean |
בתאריכים trackType=LINK_BY_POST |
currencyCode |
template |
אפשרות. בתאריכים trackType=TRACK_TRANSACTION |
socialUseDataLayer |
boolean |
אפשרות. בתאריכים trackType=TRACK_SOCIAL |
socialNetwork |
template |
עבור trackType=TRACK_SOCIAL
ו-socialUseDataLayer=false |
socialAction |
template |
עבור trackType=TRACK_SOCIAL
ו-socialUseDataLayer=false
|
socialPagePath |
template |
אפשרות. בתאריכים trackType=TRACK_SOCIAL |
socialTarget |
template |
עבור trackType=TRACK_SOCIAL ו-socialUseDataLayer=false |
timingCategory |
template |
בתאריכים trackType=TRACK_TIMING |
timingVariable |
template |
בתאריכים trackType=TRACK_TIMING |
timingTime |
template |
בתאריכים trackType=TRACK_TIMING |
timingLabel |
template |
בתאריכים trackType=TRACK_TIMING |
timingSampleRate |
template |
בתאריכים trackType=TRACK_TIMING |
useHashDecorateLink |
boolean |
בתאריכים trackType=DECORATE_LINK |
useHashDecorateForm |
boolean |
בתאריכים trackType=DECORATE_FORM |
דוגמה
כאשר trackType=TRACK_PAGEVIEW
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "siteSpeedSampleRate", "value": "{{sampleRatePercent}}" }, { "type": "template", "key": "cookiePath", "value": "myCookiePath" }, { "type": "template", "key": "trackType", "value": "TRACK_PAGEVIEW" }, { "type": "template", "key": "page", "value": "myVirtualPagePath" }, { "type": "template", "key": "domainName", "value": "myDomainName" }, { "type": "boolean", "key": "allowLinker", "value": "true" }, { "type": "integer", "key": "sampleRate", "value": "10" }, { "type": "template", "key": "campaignCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "boolean", "key": "allowAnchor", "value": "true" }, { "type": "template", "key": "sessionCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "boolean", "key": "doubleClick", "value": "true" }, { "type": "list", "key": "ignoredRef", "list": [ { "type": "template", "value": "referrer1Ignore" }, { "type": "template", "value": "referrer2Ignore" } ] }, { "type": "list", "key": "customVar", "list": [ { "type": "map", "map": [ { "type": "integer", "key": "slot", "value": "1" }, { "type": "template", "key": "name", "value": "myCustomVar" }, { "type": "template", "key": "value", "value": "myCustomVarValue" }, { "type": "integer", "key": "scope", "value": "3" } ] } ] }, { "type": "list", "key": "organic", "list": [ { "type": "map", "map": [ { "type": "template", "key": "searchEngine", "value": "myOrganicSearchEngine" }, { "type": "template", "key": "queryParamName", "value": "mySearchQueryParamName" }, { "type": "boolean", "key": "prepend", "value": "true" } ] } ] }, { "type": "list", "key": "ignoredOrganic", "list": [ { "type": "template", "value": "keyword1Ignore" }, { "type": "template", "value": "keyword2Ignore" } ] }, { "type": "template", "key": "title", "value": "myPageTitle" }, { "type": "template", "key": "campaignSourceOverride", "value": "mySourceOverride" }, { "type": "template", "key": "campaignMediumOverride", "value": "myMediumOverride" }, { "type": "template", "key": "campaignTermOverride", "value": "myTermOverride" }, { "type": "template", "key": "campaignContentOverride", "value": "myContentOverride" }, { "type": "template", "key": "campaignNameOverride", "value": "myNameOverride" }, { "type": "boolean", "key": "anonymizeIp", "value": "true" }, { "type": "boolean", "key": "linkId", "value": "false" }, { "type": "list", "key": "contentGroup", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "group", "value": "myContentGroup1" } ] } ] }, { "type": "template", "key": "campContentKey", "value": "myContentKey" }, { "type": "template", "key": "campMediumKey", "value": "myMediumKey" }, { "type": "template", "key": "campNameKey", "value": "myNameKey" }, { "type": "template", "key": "campNoKey", "value": "myNoOverrideKey" }, { "type": "template", "key": "campSourceKey", "value": "mySourceKey" }, { "type": "template", "key": "campTermKey", "value": "myTermKey" }, { "type": "boolean", "key": "campaignTrack", "value": "true" }, { "type": "boolean", "key": "clientInfo", "value": "true" }, { "type": "boolean", "key": "detectFlash", "value": "true" }, { "type": "boolean", "key": "detectTitle", "value": "true" }, { "type": "template", "key": "localGifPath", "value": "myLocalGIFPath" }, { "type": "boolean", "key": "sendHitsToGoogle", "value": "true" }, { "type": "template", "key": "referrerOverride", "value": "myReferrerOverride" }, { "type": "template", "key": "visitorCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "template", "key": "trackerName", "value": "myTrackerName" }, { "type": "list", "key": "cookiePathCopy", "list": [ { "type": "template", "value": "/path/to/cookies1" }, { "type": "template", "value": "/path/to/cookies2" } ] }, { "type": "boolean", "key": "useDebugVersion", "value": "false" }, { "type": "boolean", "key": "forceSsl", "value": "false" }, { "type": "boolean", "key": "setTrackerName", "value": "true" } ], "type": "ga" }
כאשר trackType=TRACK_EVENT
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_EVENT" }, { "type": "template", "key": "eventCategory", "value": "myCategory" }, { "type": "template", "key": "eventAction", "value": "myAction" }, { "type": "template", "key": "eventLabel", "value": "myLabel" }, { "type": "template", "key": "eventValue", "value": "myValue" }, { "type": "boolean", "key": "nonInteraction", "value": "false" } ], "type": "ga" }
כאשר trackType=LINK
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "LINK" }, { "type": "template", "key": "targetUrl", "value": "TargetURL" }, { "type": "boolean", "key": "useHashLink", "value": "false" } ], "type": "ga" }
כאשר trackType=LINK_BY_POST
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "LINK_BY_POST" }, { "type": "template", "key": "formObject", "value": "{{a}}" }, { "type": "boolean", "key": "useHashLinkByPost", "value": "false" } ], "type": "ga" }
כאשר trackType=TRACK_TRANSACTION
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "currencyCode", "value": "{{a}}" } ] "type": "ga" }
כאשר trackType=TRACK_SOCIAL
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_SOCIAL" }, { "type": "template", "key": "socialNetwork", "value": "mySocialNetwork" }, { "type": "template", "key": "socialAction", "value": "mySocialAction" }, { "type": "template", "key": "socialTarget", "value": "myTarget" }, { "type": "template", "key": "socialPagePath", "value": "myPagePaht" } ], "type": "ga" }
כאשר trackType=TRACK_TIMING
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TIMING" }, { "type": "template", "key": "timingCategory", "value": "myCategory" }, { "type": "template", "key": "timingVariable", "value": "myVariable" }, { "type": "template", "key": "timingTime", "value": "myTime" }, { "type": "template", "key": "timingLabel", "value": "myLabel" }, { "type": "template", "key": "timingSampleRate", "value": "{{sampleRatePercent}}" } ], "type": "ga" }
כאשר trackType=DECORATE_LINK
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateLink", "value": "false" } ], "type": "ga" }
כאשר trackType=DECORATE_FORM
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateForm", "value": "false" } ], "type": "ga" }
תקן ClickTale
הקלדת קוד
cts
פרמטרים
מפתח | תיאור |
---|---|
projectId |
template |
sampleRate |
template |
partition |
template |
דוגמה
{ "name": "Sample ClickTale Standard Tracking", "liveOnly": false, "parameter": [ { "type": "template", "key": "projectId", "value": "{{a}}" }, { "type": "template", "key": "sampleRate", "value": "{{a}}" }, { "type": "template", "key": "partition", "value": "{{a}}" } ], "type": "cts" }
מדידה דיגיטלית מאוחדת של comScore
הקלדת קוד
csm
פרמטרים
מפתח | תיאור |
---|---|
clientId |
template |
דוגמה
{ "name": "Sample comScore Unified Digital Measurement", "liveOnly": false, "parameter": [ { "type": "template", "key": "clientId", "value": "{{a}}" } ], "type": "csm" }
תגים לנייד
מעקב ההמרות ב-Google Ads
הקלדת קוד
awct
פרמטרים
מפתח | תיאור |
---|---|
googleConversionId |
template |
googleConversionLabel |
template |
googleConversionValue |
template |
דוגמה
{ "liveOnly": false, "name": "Google Ads Conversion Tracking", "parameter": [ { "key": "googleConversionId", "type": "template", "value": "{{a}}" }, { "key": "googleConversionLabel", "type": "template", "value": "{{a}}" }, { "key": "googleConversionValue", "type": "template", "value": "{{a}}" } ], "tagId": "1", "type": "awct" }
רימרקטינג ב-Google Ads
הקלדת קוד
sp
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
|
customParamsFormat |
template |
אחד מהערכים הבאים: DATA_LAYER , USER_SPECIFIED |
googleScreenName |
template |
אפשרות. |
dataLayerVariable |
template |
עבור customParamsFormat=DATA_LAYER ; צריך להפנות למאקרו של משתנה שכבת נתונים. |
googleCustomParams |
list |
רשימה של מפות, ולכל אחת מהן יש ערך [key , value ] אחד.
של customParamsFormat=USER_SPECIFIED . |
googleCustomParams[].key |
template |
|
googleCustomParams[].value |
template |
דוגמה
כאשר customParamsFormat=USER_SPECIFIED
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Google Ads Remarketing", "parameter": [ { "key": "conversionId", "type": "template", "value": "cvid" }, { "key": "conversionLabel", "type": "template", "value": "cvl" }, { "key": "customParamsFormat", "type": "template", "value": "USER_SPECIFIED" }, { "key": "customParams", "list": [ { "map": [ { "key": "key", "type": "template", "value": "cpk1" }, { "key": "value", "type": "template", "value": "cpv1" } ], "type": "map" } ], "type": "list" } ], "tagId": "2", "type": "sp" }
כאשר customParamsFormat=DATA_LAYER
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Google Ads Remarketing DataLayer", "parameter": [ { "key": "conversionId", "type": "template", "value": "cvid" }, { "key": "conversionLabel", "type": "template", "value": "cvl" }, { "key": "customParamsFormat", "type": "template", "value": "DATA_LAYER" }, { "key": "dataLayerVariable", "type": "template", "value": "{{dlv}}" } ], "tagId": "3", "type": "sp" }
מונה Floodlight
הקלדת קוד
flc
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
ordinalType |
template |
אחד מתוך STANDARD , UNIQUE , SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
customVariable |
list |
[key , value ] זוגות |
userVariable |
template |
המשתנה u= של התג. |
transactionVariable |
template |
המשתנה tran= של התג. |
sessionId |
template |
צריך לציין אם הערך של ordinalType הוא SESSION . |
useImageTag |
boolean |
|
unrepeatable |
boolean |
אפשרות. |
דוגמה
כאשר ordinalType=STANDARD
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Counter", "parameter": [ { "key": "ordinalType", "type": "template", "value": "STANDARD" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "list": [ { "map": [ { "key": "key", "type": "template", "value": "u3" }, { "key": "value", "type": "template", "value": "bar" } ], "type": "map" }, { "map": [ { "key": "key", "type": "template", "value": "u1" }, { "key": "value", "type": "template", "value": "foo" } ], "type": "map" } ], "type": "list" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "4", "type": "flc" }
כאשר ordinalType=SESSION
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Counter Per Session", "parameter": [ { "key": "ordinalType", "type": "template", "value": "SESSION" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "sessionId", "type": "template", "value": "session-id" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "type": "list" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "5", "type": "flc" }
Floodlight Sales (מכירות ב-Floodlight)
הקלדת קוד
fls
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
countingMethod |
template |
אחד מתוך TRANSACTIONS , ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
יש לציין אם countingMethod הוא ITEM_SOLD |
customVariable |
map |
רשימה של מפות, כשלכל אחת מהן יש צמד
[key , value ] יחיד.
מפתחות פריטים במפה הם u1 עד u20 ; סוג פריט במפה הוא
תבנית. |
userVariable |
template |
המשתנה u= של התג. |
transactionVariable |
template |
המשתנה tran= של התג. |
quantity |
template |
צריך לציין אם הערך של countingMethod הוא ITEM_SOLD . |
useImageTag |
boolean |
|
unrepeatable |
boolean |
אפשרות. |
דוגמה
כאשר countingMethod=TRANSACTIONS
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Sales", "parameter": [ { "key": "countingMethod", "type": "template", "value": "TRANSACTIONS" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "revenue", "type": "template", "value": "{{revenue}}" }, { "key": "orderId", "type": "template", "value": "oid" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "map": [ { "key": "u1", "type": "template", "value": "jio" } ], "type": "map" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "6", "type": "fls" }
כאשר countingMethod=ITEM_SOLD
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Sales Item Sold", "parameter": [ { "key": "countingMethod", "type": "template", "value": "ITEM_SOLD" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "quantity", "type": "template", "value": "1" }, { "key": "revenue", "type": "template", "value": "{{revenue}}" }, { "key": "orderId", "type": "template", "value": "oid" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "map": [ { "key": "u1", "type": "template", "value": "ji" } ], "type": "map" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "7", "type": "fls" }
בקשה להפעלת פונקציה
הקלדת קוד
_fc
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
functionName |
template |
|
functionArgument |
map |
רשימה של מפות, כשלכל אחת מהן יש צמד
[key , value ] יחיד. |
דוגמה
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Function Call", "parameter": [ { "key": "functionName", "type": "template", "value": "fn" }, { "key": "functionArgument", "map": [ { "key": "argkey1", "type": "template", "value": "argval1" } ], "type": "map" } ], "tagId": "8", "type": "_fc" }
Universal Analytics
הקלדת קוד
ua
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
trackingId |
template |
|
type |
template |
אחד מהערכים הבאים: TRACK_APPVIEW , TRACK_EVENT ,
TRACK_SOCIAL , TRACK_TIMING ,
TRACK_EXCEPTION . |
contentGroup |
list |
כל פרמטר ברשימה הוא מפה. כל פרמטר של מפה צריך לכלול שני פרמטרים משניים: אחד עם המפתח index ואחד עם המפתח group . |
dimension |
list |
כל פרמטר ברשימה הוא מפה. כל פרמטר של מפה צריך לכלול שני פרמטרים משניים: אחד עם המפתח index ואחד עם המפתח dimension . |
metric |
list |
כל פרמטר ברשימה הוא מפה. כל פרמטר של מפה צריך לכלול שני פרמטרים משניים: אחד עם המפתח index ואחד עם המפתח metric . |
fieldsToSet |
list |
אפשרות. כל פרמטר ברשימה הוא מפה. כל פרמטר של מפה צריך לכלול שני פרמטרים משניים: אחד עם המפתח fieldName ואחד עם המפתח value . השדות הבאים זמינים עכשיו רק באמצעות שדותToSet: anonymizeIp, sessionControl, appName , appVersion, screenName (לשעבר contentDescription ), sampleRate. |
nonInteraction |
boolean או template |
בתאריכים trackType=TRACK_EVENT |
eventCategory |
template |
בתאריכים trackType=TRACK_EVENT |
eventAction |
template |
בתאריכים trackType=TRACK_EVENT |
eventLabel |
template |
בתאריכים trackType=TRACK_EVENT |
eventValue |
template |
בתאריכים trackType=TRACK_EVENT |
socialNetwork |
template |
בתאריכים trackType=TRACK_SOCIAL |
socialAction |
template |
בתאריכים trackType=TRACK_SOCIAL |
socialActionTarget |
template |
בתאריכים trackType=TRACK_SOCIAL |
timingVar |
template |
בתאריכים trackType=TRACK_TIMING |
timingCategory |
template |
בתאריכים trackType=TRACK_TIMING |
timingLabel |
template |
בתאריכים trackType=TRACK_TIMING |
timingValue |
template |
בתאריכים trackType=TRACK_TIMING |
exceptionDescription |
template |
בתאריכים trackType=TRACK_EXCEPTION |
exceptionFatal |
boolean או template |
של eventType=TRACK_EXCEPTION . אם הסוג הוא
template , הערך צריך להפנות למאקרו
שמעריך את הערך boolean . |
דוגמה
כאשר trackType=TRACK_APPVIEW
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics App View", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_APPVIEW" }, { "key": "contentGroup", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "group", "type": "template", "value": "cg0" } ], "type": "map" } ], "type": "list" }, { "key": "dimension", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "dimension", "type": "template", "value": "dim0" } ], "type": "map" } ], "type": "list" }, { "key": "metric", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "metric", "type": "template", "value": "cm0" } ], "type": "map" } ], "type": "list" }, { "key": "fieldsToSet", "list": [ { "map": [ { "key": "fieldName", "type": "template", "value": "fn0" }, { "key": "value", "type": "template", "value": "fv0" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "anonymizeIp" }, { "type": "template", "key": "value", "value": "true" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "appName" }, { "type": "template", "key": "value", "value": "myApp" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "sessionControl" }, { "type": "template", "key": "value", "value": "mySessionControl" } ], "type": "map" } ], "type": "list" } ], "tagId": "9", "type": "ua" }
כאשר trackType=TRACK_EVENT
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Event", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_EVENT" }, { "key": "nonInteraction", "type": "boolean", "value": "true" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "eventCategory", "type": "template", "value": "cat" }, { "key": "eventAction", "type": "template", "value": "act" }, { "key": "eventLabel", "type": "template", "value": "label" }, { "key": "eventValue", "type": "template", "value": "value" } ], "tagId": "10", "type": "ua" }
כאשר trackType=TRACK_SOCIAL
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Social", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_SOCIAL" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "socialNetwork", "type": "template", "value": "network" }, { "key": "socialAction", "type": "template", "value": "action" }, { "key": "socialActionTarget", "type": "template", "value": "action-target" } ], "tagId": "11", "type": "ua" }
כאשר trackType=TRACK_TIMING
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Timing", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_TIMING" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "timingVar", "type": "template", "value": "var" }, { "key": "timingCategory", "type": "template", "value": "cat" }, { "key": "timingLabel", "type": "template", "value": "label" }, { "key": "timingValue", "type": "template", "value": "value" } ], "tagId": "12", "type": "ua" }
כאשר trackType=TRACK_EXCEPTION
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Exception", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_EXCEPTION" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "exceptionDescription", "type": "template", "value": "description" }, { "key": "exceptionFatal", "type": "boolean", "value": "true" } ], "tagId": "13", "type": "ua" }
תג של תמונה מותאמת אישית
הקלדת קוד
img
פרמטרים
מפתח | תיאור | הערות |
---|---|---|
useCacheBuster |
boolean |
אין להשתמש בפקודות מאקרו. |
url |
template |
|
cacheBusterQueryParam |
template |
דוגמה
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Custom Image Tag", "parameter": [ { "key": "useCacheBuster", "type": "boolean", "value": "true" }, { "key": "url", "type": "template", "value": "http://www.example.com" }, { "key": "cacheBusterQueryParam", "type": "template", "value": "gtmcb" } ], "tagId": "14", "type": "img" }