本文档介绍了可以为 Google 跟踪代码管理器代码设置的参数。
简介
每个 Google 跟踪代码管理器代码都有一个用于自我识别的 type
代码。此外,大多数代码都包含参数(key
,type
对),您可以在创建或更新代码时将其设为“参数对象”的一部分。要详细了解如何使用参数对象设置这些参数,请参阅参数参考。
网络代码
自定义 HTML 代码
类型代码
html
参数
键 | 类型 |
---|---|
html |
template |
convertJsValuesToExpressions |
boolean |
usePostscribe |
boolean |
示例
{ "liveOnly": false, "name": "Sample Custom HTML", "parameter": [ { "key": "html", "type": "template", "value": "<script>alert('hello world')</script>" }, { "key": "convertJsValuesToExpressions", "type": "boolean", "value": "true" }, { "key": "usePostscribe", "type": "boolean", "value": "false" } ], "type": "html" }
自定义图片代码
类型代码
img
参数
键 | 类型 |
---|---|
useCacheBuster |
boolean |
url |
template |
cacheBusterQueryParam |
template |
示例
{ "liveOnly": false, "name": "Sample Custom Image Tag", "parameter": [ { "key": "useCacheBuster", "type": "boolean", "value": "true" }, { "key": "url", "type": "template", "value": "//{{a}}" }, { "key": "cacheBusterQueryParam", "type": "template", "value": "gtmcb" } ], "type": "img" }
事件监听器
链接点击监听器
类型代码
lcl
参数
键 | 类型 | 备注 |
---|---|---|
checkValidation |
boolean |
|
waitForTags |
boolean |
|
waitForTagsTimeout |
template |
毫秒数。 指定 waitForTags=true 的时间。
|
示例
{ "name": "Sample Link Click Listener", "liveOnly": false, "parameter": [ { "type": "boolean", "key": "waitForTags", "value": "true" }, { "type": "boolean", "key": "checkValidation", "value": "true" }, { "type": "template", "key": "waitForTagsTimeout", "value": "2000" } ], "type": "lcl", }
表单提交监听器
类型代码
fsl
参数
键 | 类型 | 备注 |
---|---|---|
waitForTags |
boolean |
|
checkValidation |
boolean |
|
waitForTagsTimeout |
template |
毫秒数。 指定 waitForTags=true 的时间。 |
示例
{ "liveOnly": false, "name": "Sample Form Submit Listener", "parameter": [ { "key": "waitForTags", "type": "boolean", "value": "false" }, { "key": "checkValidation", "type": "boolean", "value": "false" } ], "type": "fsl" }
点击监听器
类型代码
cl
参数
无
示例
{ "liveOnly": false, "name": "Sample Click Listener", "type": "cl" }
计时器监听器
类型代码
tl
参数
键 | 类型 | 备注 |
---|---|---|
eventName |
template |
|
interval |
template |
毫秒数 |
limit |
template |
触发次数上限 |
示例
{ "liveOnly": false, "name": "Sample Timer Listener", "parameter": [ { "key": "eventName", "type": "template", "value": "gtm.timer" }, { "key": "interval", "type": "template", "value": "{{a}}" }, { "key": "limit", "type": "template", "value": "5" } ], "type": "tl" }
JavaScript 错误监听器
类型代码
jel
参数
无
示例
{ "liveOnly": false, "name": "Sample JavaScript Error Listener", "type": "jel" }
历史记录监听器
类型代码
hl
参数
无
示例
{ "liveOnly": false, "name": "Sample History Listener", "type": "hl" }
展示广告跟踪
Floodlight 计数器
类型代码
flc
参数
键 | 类型 | 备注 |
---|---|---|
ordinalType |
template |
STANDARD 、UNIQUE 、SESSION 中的一个
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
useImageTag |
boolean |
|
customVariable |
list |
[key 、value ] 对 |
userVariable |
template |
代码的 u= 变量。 |
transactionVariable |
template |
代码的 tran= 变量。 |
sessionId |
template |
指定 ordinalType 是否为 SESSION 。 |
示例
{ "liveOnly": false, "name": "Sample Floodlight Counter", "parameter": [ { "key": "ordinalType", "type": "template", "value": "STANDARD" }, { "key": "advertiserId", "type": "template", "value": "{{a}}" }, { "key": "groupTag", "type": "template", "value": "{{b}}" }, { "key": "activityTag", "type": "template", "value": "{{c}}" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "type": "list" "list": [ { "type": "map", "map": [ { "type": "template", "key": "key", "value": "u2" }, { "type": "template", "key": "value", "value": "u2_custom_var" } ] }, { "type": "map", "map": [ { "type": "template", "key": "key", "value": "u1" }, { "type": "template", "key": "value", "value": "u1_custom_var" } ] }, { "key": "userVariable", "type": "template", "value": "" }, { "key": "transactionVariable", "type": "template", "value": "" }, { "type": "template", "key": "sessionId", "value": "MySessionId" } ], "type": "flc" }
Floodlight 销售
类型代码
fls
参数
键 | 类型 | 备注 |
---|---|---|
countingMethod |
template |
TRANSACTIONS 或 ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
|
useImageTag |
boolean |
|
customVariable |
map |
映射列表,每个映射都有一个 [key 、value ] 对。 |
userVariable |
template |
代码的 u= 变量。 |
transactionVariable |
template |
代码的 tran= 变量。 |
quantity |
template |
指定 countingMethod 是否为 ITEM_SOLD |
示例
{ "name": "Sample Floodlight Sales Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "countingMethod", "value": "TRANSACTIONS" }, { "type": "template", "key": "advertiserId", "value": "{{a}}" }, { "type": "template", "key": "groupTag", "value": "{{b}}" }, { "type": "template", "key": "activityTag", "value": "{{c}}" }, { "type": "template", "key": "revenue", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "{{b}}" }, { "type": "boolean", "key": "useImageTag", "value": "false" }, { "type": "map", "key": "customVariable", "map": [ { "type": "template", "key": "u2", "value": "u2_custom_var" }, { "type": "template", "key": "u1", "value": "u1_custom_var" } ] }, { "type": "template", "key": "userVariable", "value": "u_var" }, { "type": "template", "key": "transactionVariable", "value": "tran_var" } ], "type": "fls" }
Mediaplex - IFRAME MCT 代码
类型代码
mpm
参数
键 | 类型 | 备注 |
---|---|---|
placementId |
template |
|
roiName |
template |
|
pageName |
template |
|
uniqueUserId |
template |
可选。 |
示例
{ "name": "Sample Mediaplex IFRAME MCT Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "placementId", "value": "{{a}}" }, { "type": "template", "key": "roiName", "value": "1" }, { "type": "template", "key": "pageName", "value": "{{a}}" } ], "type": "mpm" }
Mediaplex - 标准 IMG ROI 代码
类型代码
mpr
参数
键 | 类型 | 备注 |
---|---|---|
placementId |
template |
|
roiName |
template |
|
uniqueUserId |
template |
可选。 |
示例
{ "name": "Sample Mediaplex Standard IMG ROI Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "placementId", "value": "{{a}}" }, { "type": "template", "key": "roiName", "value": "1" }, { "type": "template", "key": "uniqueUserId", "value": "MyUniqueId" } ], "type": "mpr" }
Turn Conversion Tracking
类型代码
tc
参数
键 | 类型 | 备注 |
---|---|---|
customerId |
template |
Data Contract ID |
orderId |
template |
可选。 |
orderValue |
template |
可选。 |
optOut |
template |
可选。 |
示例
{ "name": "Sample Turn Conversion Tracking", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "MyOrderId" }, { "type": "template", "key": "orderValue", "value": "MyOrderValue" }, { "type": "template", "key": "optOut", "value": "MyOptOut" } ], "type": "tc" }
再营销
AdRoll Smart Pixel
类型代码
asp
参数
键 | 类型 | 备注 |
---|---|---|
customerId |
template |
adroll_adv_id |
pixelId |
template |
adroll_pix_id |
conversionValueInDollars |
template |
可选。 |
customData |
map |
可选。映射列表,每个映射都有一个 [key 、value ] 对。 |
segmentName |
template |
可选。 |
示例
{ "name": "Sample AdRoll Smart Pixel", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "pixelId", "value": "{{a}}" }, { "type": "template", "key": "conversionValueInDollars", "value": "conversionValue" }, { "type": "map", "key": "customData", "map": [ { "type": "template", "key": "key2", "value": "World" }, { "type": "template", "key": "key1", "value": "Hello" } ] }, { "type": "template", "key": "segmentName", "value": "SegmentName" } ], "type": "asp" }
Google Ads 再营销
类型代码
sp
参数
键 | 类型 | 备注 |
---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
可选。 |
customParamsFormat |
template |
DATA_LAYER 或 USER_SPECIFIED |
dataLayerVariable |
template |
适用于 customParamsFormat = DATA_LAYER |
googleCustomParams |
list |
适用于 customParamsFormat = USER_SPECIFIED |
googleScreenName |
template |
可选。 |
示例
其中 customParamFormat = DATA_LAYER
:
{ "name": "Sample Google Ads Remarketing", "liveOnly": false, "parameter": [ { "type": "template", "key": "googleConversionId", "value": "{{c}}" }, { "type": "template", "key": "googleConversionLabel", "value": "MyLabel" }, { "type": "template", "key": "customParamsFormat", "value": "DATA_LAYER" }, { "type": "template", "key": "dataLayerVariable", "value": "{{e}}" } ], "type": "sp" }
其中 customParamFormat = USER_SPECIFIED
:
{ "name": "Sample Google Ads Remarketing", "liveOnly": false, "parameter": [ { "type": "template", "key": "googleConversionId", "value": "{{c}}" }, { "type": "template", "key": "googleConversionLabel", "value": "MyLabel" }, { "type": "template", "key": "customParamsFormat", "value": "USER_SPECIFIED" }, { "type": "list", "key": "googleCustomParams", "list": [ { "type": "map", "map": [ { "type": "template", "key": "key", "value": "key2" }, { "type": "template", "key": "value", "value": "World" } ] }, { "type": "map", "map": [ { "type": "template", "key": "key", "value": "key1" }, { "type": "template", "key": "value", "value": "Hello" } ] } ] } ], "type": "sp" }
Turn Data Collection
类型代码
tdc
参数
键 | 类型 | 备注 |
---|---|---|
customerId |
template |
|
categoryId |
template |
可选。 |
keyword |
template |
可选。 |
dataProviderId |
template |
可选。 |
optOut |
template |
可选。 |
示例
{ "name": "Sample Turn Data Collection Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "categoryId", "value": "myCategoryId" }, { "type": "template", "key": "keyword", "value": "myKeyword" }, { "type": "template", "key": "dataProviderId", "value": "myDataProviderId" }, { "type": "template", "key": "optOut", "value": "myOptOut" } ], "type": "tdc" }
搜索
Google Ads 转化跟踪
请参阅移动代码部分中的 Google Ads 转化跟踪
Marin Software
类型代码
ms
参数
键 | 类型 | 备注 |
---|---|---|
type |
template |
TRACK_PAGEVIEW 或 TRACK_TRANSACTION |
clientId |
template |
|
anonymizeIp |
boolean |
可选。 |
conversionType |
template |
适用于 type = TRACK_TRANSACTION 。 |
useDataLayer |
boolean |
适用于 type = TRACK_TRANSACTION |
orderId |
template |
适用于 useDataLayer = false |
product |
template |
适用于 useDataLayer = false |
price |
template |
适用于 useDataLayer = false |
category |
template |
适用于 useDataLayer = false |
quantity |
template |
适用于 useDataLayer = false |
currencyCode |
template |
适用于 useDataLayer = false |
示例
其中 type=TRACK_PAGEVIEW
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_PAGEVIEW" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" } ], "type": "ms" }
其中 type = TRACK_TRANSACTION
和 useDataLayer =
true
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "template", "key": "conversionType", "value": "myConversionType" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" }, { "type": "boolean", "key": "useDataLayer", "value": "true" } ], "type": "ms" }
其中 type = TRACK_TRANSACTION
和 useDataLayer =
false
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "template", "key": "conversionType", "value": "myConversionType" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" }, { "type": "template", "key": "orderId", "value": "myOrderId" }, { "type": "template", "key": "product", "value": "myProduct" }, { "type": "template", "key": "price", "value": "myPrice" }, { "type": "template", "key": "category", "value": "myCategory" }, { "type": "template", "key": "quantity", "value": "myQuantity" }, { "type": "template", "key": "currencyCode", "value": "myCurrencyCode" }, { "type": "boolean", "key": "useDataLayer", "value": "false" } ], "type": "ms" }
受众群体
AdAdvisor
类型代码
_ta
参数
键 | 类型 |
---|---|
subscriberId |
template |
示例
{ "name": "Sample AdAdvisor Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "subscriberId", "value": "{{a}}" } ], "type": "_ta", }
Bizo Insight
类型代码
bzi
参数
示例
Dstillery Universal Pixel
类型代码
m6d
参数
键 | 类型 | 备注 |
---|---|---|
id |
template |
|
title |
template |
可选。 |
domain |
template |
可选。 |
company |
template |
可选。 |
location |
template |
可选。 |
employeeRange |
template |
可选。 |
standardIndustrialClassification |
template |
可选。 |
email |
template |
可选。 |
键 | 类型 | 备注 |
---|---|---|
pixelId |
template |
|
pixelCheckValue |
template |
|
orderId |
template |
可选。 |
revenue |
template |
可选。 |
namespaceId |
template |
|
namespaceCheckValue |
template |
|
namespaceCode |
template |
示例
{ "name": "Sample Dstillery Pixel Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "pixelId", "value": "{{a}}" }, { "type": "template", "key": "pixelCheckValue", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "myOrderId" }, { "type": "template", "key": "revenue", "value": "myRevenue" }, { "type": "template", "key": "namespaceId", "value": "{{a}}" }, { "type": "template", "key": "namespaceCheckValue", "value": "{{a}}" }, { "type": "template", "key": "namespaceCode", "value": "{{a}}" } ], "type": "m6d" }
VisualDNA 转化代码
类型代码
vdc
参数
键 | 类型 | 说明 |
---|---|---|
apiAccountKey |
template |
|
conversionId |
template |
|
identitySyncPlatformCode |
template |
可选。 |
示例
{ "name": "Sample Visual DNA Conversion Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "apiAccountKey", "value": "{{a}}" }, { "type": "template", "key": "conversionId", "value": "{{a}}" }, { "type": "template", "key": "identitySyncPlatformCode", "value": "mySyncPlatformCode" } ], "type": "vdc" }
Analytics
Universal Analytics
类型代码
ua
参数
键 | 类型 | 备注 |
---|---|---|
trackingId |
template |
|
type |
template |
TRACK_PAGEVIEW 、TRACK_EVENT 、TRACK_TRANSACTION 、TRACK_SOCIAL 、TRACK_TIMING 、DECORATE_LINK 、DECORATE_FORM 中的一个。 |
contentGroup |
list |
可选。映射列表,每个映射都有一个 index 键和一个 group 键。 |
dimension |
list |
可选。映射列表,每个映射都有一个 index 键和一个 dimension 键。 |
metric |
list |
可选。映射列表,每个映射都有一个 index 键和一个 metric 键。 |
functionName |
template |
可选。 |
fieldsToSet |
map |
可选。列表中的每个参数都是一个映射;每个映射参数都应有两个子参数:一个子参数的键为 fieldName ,另一个子参数的键为 value 。以下字段现在仅可使用 fieldsToSet 访问:anonymizeIp、sessionControl、referrer、page、title(以前称为 documentTitle)、cookieName、cookieDomain、sampleRate、cookieExpires(以前称为 cookieExpiration)、cookiePath、forceSSL(以前称为 forceSsl)、allowLinker。
|
doubleClick |
boolean |
可选。 |
trackerName |
template |
可选。当 setTrackerName == true 时,可以指定 trackerName 。 |
useDebugVersion |
boolean |
可选。 |
autoLinkDomains |
template |
可选。可为 TRACK_PAGEVIEW 指定该字段。 |
linkId |
template |
可选。启用增强的链接归因。 |
decorateFormsAutoLink |
boolean |
可选。可为 TRACK_PAGEVIEW 指定该字段。 |
setTrackerName |
boolean |
可选。 |
useHashAutoLink |
boolean |
可选。 |
enableEcommerce |
boolean |
可选。 |
useEcommerceDataLayer |
boolean |
可选。只能为 eventType=TRACK_EVENT 和/或 TRACK_PAGEVIEW 指定。 |
ecommerceMacroData |
template |
可选。只能在 useEcommerceDataLayer=false 时为 eventType=TRACK_EVENT 和/或 TRACK_PAGEVIEW 指定。 |
eventCategory |
template |
适用于 eventType=TRACK_EVENT |
eventAction |
template |
适用于 eventType=TRACK_EVENT |
eventLabel |
template |
适用于 eventType=TRACK_EVENT |
eventValue |
template |
适用于 eventType=TRACK_EVENT |
nonInteraction |
template |
适用于 eventType=TRACK_EVENT |
socialNetwork |
template |
适用于 eventType=TRACK_SOCIAL |
socialAction |
template |
适用于 eventType=TRACK_SOCIAL |
socialActionTarget |
template |
适用于 eventType=TRACK_SOCIAL |
timingVar |
template |
适用于 eventType=TRACK_TIMING |
timingCategory |
template |
适用于 eventType=TRACK_TIMING |
timingLabel |
template |
适用于 eventType=TRACK_TIMING |
timingValue |
template |
适用于 eventType=TRACK_TIMING |
useHashDecorateLink |
boolean |
适用于 eventType=DECORATE_LINK |
useHashDecorateForm |
boolean |
适用于 eventType=DECORATE_FORM |
示例
其中 trackType=TRACK_PAGEVIEW
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_PAGEVIEW" }, { "type": "list", "key": "contentGroup", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "group", "value": "myContentGroup" } ] } ] }, { "type": "list", "key": "dimension", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "dimension", "value": "myCustomDimension" } ] } ] }, { "type": "list", "key": "metric", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "metric", "value": "myCustomMetric" } ] } ] }, { "type": "list", "key": "fieldsToSet", "list": [ { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "myFieldName" }, { "type": "template", "key": "value", "value": "myFieldValue" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "anonymizeIp" }, { "type": "template", "key": "value", "value": "true" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "allowLinker" }, { "type": "template", "key": "value", "value": "true" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "sessionControl" }, { "type": "template", "key": "value", "value": "mySessionControl" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "referrer" }, { "type": "template", "key": "value", "value": "myDocReferrer" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "page" }, { "type": "template", "key": "value", "value": "myDocPath" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "title" }, { "type": "template", "key": "value", "value": "myDocTitle" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "sampleRate" }, { "type": "template", "key": "value", "value": "mySampleRate" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieName" }, { "type": "template", "key": "value", "value": "myCookieName" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieDomain" }, { "type": "template", "key": "value", "value": "myCookieDomain" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookiePath" }, { "type": "template", "key": "value", "value": "myCookiePath" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieExpires" }, { "type": "template", "key": "value", "value": "myCookieExpirationInSeconds" } ] } ] }, { "type": "template", "key": "trackerName", "value": "myCustomTrackerName" }, { "type": "boolean", "key": "useDebugVersion", "value": "false" }, { "type": "template", "key": "autoLinkDomains", "value": "myAutoLinkDomain" }, { "type": "boolean", "key": "linkId", "value": "false" }, { "type": "boolean", "key": "decorateFormsAutoLink", "value": "false" }, { "type": "boolean", "key": "setTrackerName", "value": "true" }, { "type": "boolean", "key": "useHashAutoLink", "value": "false" }, { "type": "boolean", "key": "enableEcommerce", "value": "false" } ], "type": "ua" }
其中 trackType=TRACK_EVENT
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_EVENT" }, { "type": "template", "key": "eventCategory", "value": "myCategory" }, { "type": "template", "key": "eventAction", "value": "myAction" }, { "type": "template", "key": "eventLabel", "value": "myLabel" }, { "type": "template", "key": "eventValue", "value": "myValue" }, "type": "ua" }
其中 trackType=TRACK_TRANSACTION
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TRANSACTION" } ], "type": "ua" }
其中 trackType=TRACK_SOCIAL
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_SOCIAL" }, { "type": "template", "key": "socialNetwork", "value": "myNetwork" }, { "type": "template", "key": "socialAction", "value": "myAction" }, { "type": "template", "key": "socialActionTarget", "value": "myActionTarget" } ], "type": "ua" }
其中 trackType=TRACK_TIMING
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TIMING" }, { "type": "template", "key": "timingVar", "value": "myVar" }, { "type": "template", "key": "timingCategory", "value": "myCategory" }, { "type": "template", "key": "timingLabel", "value": "myLabel" }, { "type": "template", "key": "timingValue", "value": "myValue" } ], "type": "ua" }
其中 trackType=DECORATE_LINK
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateLink", "value": "false" } ], "type": "ua" }
其中 trackType=DECORATE_FORM
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_FORM" }, { "type": "boolean", "key": "useHashDecorateForm", "value": "false" } ], "type": "ua" }
传统 Google Analytics
类型代码
ga
参数
键 | 类型 | 备注 |
---|---|---|
webPropertyId |
template |
|
type |
template |
以下各项中的一项:TRACK_PAGEVIEW 、TRACK_EVENT 、
LINK |
siteSpeedSampleRate |
template |
结果应为数字百分比值 (0..100)。 |
cookiePath |
template |
|
page |
template |
|
domainName |
template |
|
allowLinker |
boolean |
|
sampleRate |
integer |
值介于 0 到 100 之间 |
campaignCookieTimeout |
template |
结果应为表示超时的数值(以毫秒为单位)。 |
allowAnchor |
boolean |
|
sessionCookieTimeout |
template |
结果应为表示超时的数值(以毫秒为单位)。 |
doubleClick |
boolean |
|
hitCallback |
template |
|
ignoredRef |
list |
要忽略的引荐来源网址列表。 |
ignoredRef[].value |
template |
引荐来源网址的名称 |
customVar |
list |
映射列表。每个自定义变量一个映射。 |
customVar[].slot |
integer |
|
customVar[].name |
template |
|
customVar[].value |
template |
|
customVar[].scope |
integer |
1 表示匹配级范围,2 表示会话级范围,3 表示用户级范围。 |
organic |
list |
|
organic[].searchEngine |
template |
|
organic[].queryParamName |
template |
|
organic[].prepend |
boolean |
|
ignoredOrganic |
list |
要忽略的关键字列表。 |
ignoredOrganic[].value |
template |
要忽略的关键字。 |
title |
template |
|
campaignSourceOverride |
template |
|
campaignMediumOverride |
template |
|
campaignTermOverride |
template |
|
campaignContentOverride |
template |
|
campaignNameOverride |
template |
|
anonymizeIp |
boolean |
|
linkId |
boolean |
可选。启用增强的链接归因。 |
contentGroup |
list |
映射列表。 |
contentGroup[].index |
template |
结果必须为整数。 |
contentGroup[].group |
template |
群组名称。 |
campContentKey |
template |
|
campMediumKey |
template |
|
campNameKey |
template |
|
campNoKey |
template |
|
campSourceKey |
template |
|
campTermKey |
template |
|
campaignTrack |
boolean |
|
clientInfo |
template |
|
detectFlash |
template |
|
detectTitle |
template |
|
localGifPath |
template |
|
sendHitstToGoogle |
template |
|
referrerOverride |
template |
|
visitorCookieTimeout |
template |
毫秒数。 |
trackerName |
template |
|
cookiePathCopy |
list |
Cookie 路径列表。 |
cookiePathCopy[].value |
template |
Cookie 路径。 |
useDebugVersion |
boolean |
|
forceSsl |
boolean |
|
setTrackerName |
boolean |
|
eventCategory |
template |
适用于 trackType=TRACK_EVENT |
eventAction |
template |
适用于 trackType=TRACK_EVENT |
eventLabel |
template |
适用于 trackType=TRACK_EVENT |
eventValue |
template |
适用于 trackType=TRACK_EVENT |
nonInteraction |
boolean |
适用于 trackType=TRACK_EVENT |
targetUrl |
template |
适用于 trackType=LINK |
useHashLink |
boolean |
适用于 trackType=LINK |
formObject |
template |
适用于 trackType=LINK_BY_POST |
useHashLinkByPost |
boolean |
适用于 trackType=LINK_BY_POST |
currencyCode |
template |
可选。适用于 trackType=TRACK_TRANSACTION |
socialUseDataLayer |
boolean |
可选。适用于 trackType=TRACK_SOCIAL |
socialNetwork |
template |
适用于 trackType=TRACK_SOCIAL 和
socialUseDataLayer=false |
socialAction |
template |
适用于 trackType=TRACK_SOCIAL 和
socialUseDataLayer=false
|
socialPagePath |
template |
可选。适用于 trackType=TRACK_SOCIAL |
socialTarget |
template |
适用于 trackType=TRACK_SOCIAL 和
socialUseDataLayer=false |
timingCategory |
template |
适用于 trackType=TRACK_TIMING |
timingVariable |
template |
适用于 trackType=TRACK_TIMING |
timingTime |
template |
适用于 trackType=TRACK_TIMING |
timingLabel |
template |
适用于 trackType=TRACK_TIMING |
timingSampleRate |
template |
适用于 trackType=TRACK_TIMING |
useHashDecorateLink |
boolean |
适用于 trackType=DECORATE_LINK |
useHashDecorateForm |
boolean |
适用于 trackType=DECORATE_FORM |
示例
其中 trackType=TRACK_PAGEVIEW
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "siteSpeedSampleRate", "value": "{{sampleRatePercent}}" }, { "type": "template", "key": "cookiePath", "value": "myCookiePath" }, { "type": "template", "key": "trackType", "value": "TRACK_PAGEVIEW" }, { "type": "template", "key": "page", "value": "myVirtualPagePath" }, { "type": "template", "key": "domainName", "value": "myDomainName" }, { "type": "boolean", "key": "allowLinker", "value": "true" }, { "type": "integer", "key": "sampleRate", "value": "10" }, { "type": "template", "key": "campaignCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "boolean", "key": "allowAnchor", "value": "true" }, { "type": "template", "key": "sessionCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "boolean", "key": "doubleClick", "value": "true" }, { "type": "list", "key": "ignoredRef", "list": [ { "type": "template", "value": "referrer1Ignore" }, { "type": "template", "value": "referrer2Ignore" } ] }, { "type": "list", "key": "customVar", "list": [ { "type": "map", "map": [ { "type": "integer", "key": "slot", "value": "1" }, { "type": "template", "key": "name", "value": "myCustomVar" }, { "type": "template", "key": "value", "value": "myCustomVarValue" }, { "type": "integer", "key": "scope", "value": "3" } ] } ] }, { "type": "list", "key": "organic", "list": [ { "type": "map", "map": [ { "type": "template", "key": "searchEngine", "value": "myOrganicSearchEngine" }, { "type": "template", "key": "queryParamName", "value": "mySearchQueryParamName" }, { "type": "boolean", "key": "prepend", "value": "true" } ] } ] }, { "type": "list", "key": "ignoredOrganic", "list": [ { "type": "template", "value": "keyword1Ignore" }, { "type": "template", "value": "keyword2Ignore" } ] }, { "type": "template", "key": "title", "value": "myPageTitle" }, { "type": "template", "key": "campaignSourceOverride", "value": "mySourceOverride" }, { "type": "template", "key": "campaignMediumOverride", "value": "myMediumOverride" }, { "type": "template", "key": "campaignTermOverride", "value": "myTermOverride" }, { "type": "template", "key": "campaignContentOverride", "value": "myContentOverride" }, { "type": "template", "key": "campaignNameOverride", "value": "myNameOverride" }, { "type": "boolean", "key": "anonymizeIp", "value": "true" }, { "type": "boolean", "key": "linkId", "value": "false" }, { "type": "list", "key": "contentGroup", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "group", "value": "myContentGroup1" } ] } ] }, { "type": "template", "key": "campContentKey", "value": "myContentKey" }, { "type": "template", "key": "campMediumKey", "value": "myMediumKey" }, { "type": "template", "key": "campNameKey", "value": "myNameKey" }, { "type": "template", "key": "campNoKey", "value": "myNoOverrideKey" }, { "type": "template", "key": "campSourceKey", "value": "mySourceKey" }, { "type": "template", "key": "campTermKey", "value": "myTermKey" }, { "type": "boolean", "key": "campaignTrack", "value": "true" }, { "type": "boolean", "key": "clientInfo", "value": "true" }, { "type": "boolean", "key": "detectFlash", "value": "true" }, { "type": "boolean", "key": "detectTitle", "value": "true" }, { "type": "template", "key": "localGifPath", "value": "myLocalGIFPath" }, { "type": "boolean", "key": "sendHitsToGoogle", "value": "true" }, { "type": "template", "key": "referrerOverride", "value": "myReferrerOverride" }, { "type": "template", "key": "visitorCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "template", "key": "trackerName", "value": "myTrackerName" }, { "type": "list", "key": "cookiePathCopy", "list": [ { "type": "template", "value": "/path/to/cookies1" }, { "type": "template", "value": "/path/to/cookies2" } ] }, { "type": "boolean", "key": "useDebugVersion", "value": "false" }, { "type": "boolean", "key": "forceSsl", "value": "false" }, { "type": "boolean", "key": "setTrackerName", "value": "true" } ], "type": "ga" }
其中 trackType=TRACK_EVENT
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_EVENT" }, { "type": "template", "key": "eventCategory", "value": "myCategory" }, { "type": "template", "key": "eventAction", "value": "myAction" }, { "type": "template", "key": "eventLabel", "value": "myLabel" }, { "type": "template", "key": "eventValue", "value": "myValue" }, { "type": "boolean", "key": "nonInteraction", "value": "false" } ], "type": "ga" }
其中 trackType=LINK
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "LINK" }, { "type": "template", "key": "targetUrl", "value": "TargetURL" }, { "type": "boolean", "key": "useHashLink", "value": "false" } ], "type": "ga" }
其中 trackType=LINK_BY_POST
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "LINK_BY_POST" }, { "type": "template", "key": "formObject", "value": "{{a}}" }, { "type": "boolean", "key": "useHashLinkByPost", "value": "false" } ], "type": "ga" }
其中 trackType=TRACK_TRANSACTION
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "currencyCode", "value": "{{a}}" } ] "type": "ga" }
其中 trackType=TRACK_SOCIAL
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_SOCIAL" }, { "type": "template", "key": "socialNetwork", "value": "mySocialNetwork" }, { "type": "template", "key": "socialAction", "value": "mySocialAction" }, { "type": "template", "key": "socialTarget", "value": "myTarget" }, { "type": "template", "key": "socialPagePath", "value": "myPagePaht" } ], "type": "ga" }
其中 trackType=TRACK_TIMING
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TIMING" }, { "type": "template", "key": "timingCategory", "value": "myCategory" }, { "type": "template", "key": "timingVariable", "value": "myVariable" }, { "type": "template", "key": "timingTime", "value": "myTime" }, { "type": "template", "key": "timingLabel", "value": "myLabel" }, { "type": "template", "key": "timingSampleRate", "value": "{{sampleRatePercent}}" } ], "type": "ga" }
其中 trackType=DECORATE_LINK
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateLink", "value": "false" } ], "type": "ga" }
其中 trackType=DECORATE_FORM
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateForm", "value": "false" } ], "type": "ga" }
ClickTale Standard
类型代码
cts
参数
键 | 类型 |
---|---|
projectId |
template |
sampleRate |
template |
partition |
template |
示例
{ "name": "Sample ClickTale Standard Tracking", "liveOnly": false, "parameter": [ { "type": "template", "key": "projectId", "value": "{{a}}" }, { "type": "template", "key": "sampleRate", "value": "{{a}}" }, { "type": "template", "key": "partition", "value": "{{a}}" } ], "type": "cts" }
comScore Unified Digital Measurement
类型代码
csm
参数
键 | 类型 |
---|---|
clientId |
template |
示例
{ "name": "Sample comScore Unified Digital Measurement", "liveOnly": false, "parameter": [ { "type": "template", "key": "clientId", "value": "{{a}}" } ], "type": "csm" }
移动代码
Google Ads 转化跟踪
类型代码
awct
参数
键 | 类型 |
---|---|
googleConversionId |
template |
googleConversionLabel |
template |
googleConversionValue |
template |
示例
{ "liveOnly": false, "name": "Google Ads Conversion Tracking", "parameter": [ { "key": "googleConversionId", "type": "template", "value": "{{a}}" }, { "key": "googleConversionLabel", "type": "template", "value": "{{a}}" }, { "key": "googleConversionValue", "type": "template", "value": "{{a}}" } ], "tagId": "1", "type": "awct" }
Google Ads 再营销
类型代码
sp
参数
键 | 类型 | 备注 |
---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
|
customParamsFormat |
template |
DATA_LAYER 或 USER_SPECIFIED |
googleScreenName |
template |
可选。 |
dataLayerVariable |
template |
适用于 customParamsFormat=DATA_LAYER ;应引用数据层变量宏。 |
googleCustomParams |
list |
映射列表,每个映射都有一个 [key 、value ] 条目。 适用于 customParamsFormat=USER_SPECIFIED 。 |
googleCustomParams[].key |
template |
|
googleCustomParams[].value |
template |
示例
其中 customParamsFormat=USER_SPECIFIED
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Google Ads Remarketing", "parameter": [ { "key": "conversionId", "type": "template", "value": "cvid" }, { "key": "conversionLabel", "type": "template", "value": "cvl" }, { "key": "customParamsFormat", "type": "template", "value": "USER_SPECIFIED" }, { "key": "customParams", "list": [ { "map": [ { "key": "key", "type": "template", "value": "cpk1" }, { "key": "value", "type": "template", "value": "cpv1" } ], "type": "map" } ], "type": "list" } ], "tagId": "2", "type": "sp" }
其中 customParamsFormat=DATA_LAYER
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Google Ads Remarketing DataLayer", "parameter": [ { "key": "conversionId", "type": "template", "value": "cvid" }, { "key": "conversionLabel", "type": "template", "value": "cvl" }, { "key": "customParamsFormat", "type": "template", "value": "DATA_LAYER" }, { "key": "dataLayerVariable", "type": "template", "value": "{{dlv}}" } ], "tagId": "3", "type": "sp" }
Floodlight 计数器
类型代码
flc
参数
键 | 类型 | 备注 |
---|---|---|
ordinalType |
template |
STANDARD 、UNIQUE 、SESSION 中的一个
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
customVariable |
list |
[key 、value ] 对 |
userVariable |
template |
代码的 u= 变量。 |
transactionVariable |
template |
代码的 tran= 变量。 |
sessionId |
template |
指定 ordinalType 是否为 SESSION 。 |
useImageTag |
boolean |
|
unrepeatable |
boolean |
可选。 |
示例
其中 ordinalType=STANDARD
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Counter", "parameter": [ { "key": "ordinalType", "type": "template", "value": "STANDARD" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "list": [ { "map": [ { "key": "key", "type": "template", "value": "u3" }, { "key": "value", "type": "template", "value": "bar" } ], "type": "map" }, { "map": [ { "key": "key", "type": "template", "value": "u1" }, { "key": "value", "type": "template", "value": "foo" } ], "type": "map" } ], "type": "list" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "4", "type": "flc" }
其中 ordinalType=SESSION
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Counter Per Session", "parameter": [ { "key": "ordinalType", "type": "template", "value": "SESSION" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "sessionId", "type": "template", "value": "session-id" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "type": "list" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "5", "type": "flc" }
Floodlight 销售
类型代码
fls
参数
键 | 类型 | 备注 |
---|---|---|
countingMethod |
template |
TRANSACTIONS 或 ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
指定 countingMethod 是否为 ITEM_SOLD |
customVariable |
map |
映射列表,每个映射都有一个 [key 、value ] 对。 映射项键为介于 u1 到 u20 之间;映射项类型为“模板”。 |
userVariable |
template |
代码的 u= 变量。 |
transactionVariable |
template |
代码的 tran= 变量。 |
quantity |
template |
指定 countingMethod 是否为 ITEM_SOLD 。 |
useImageTag |
boolean |
|
unrepeatable |
boolean |
可选。 |
示例
其中 countingMethod=TRANSACTIONS
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Sales", "parameter": [ { "key": "countingMethod", "type": "template", "value": "TRANSACTIONS" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "revenue", "type": "template", "value": "{{revenue}}" }, { "key": "orderId", "type": "template", "value": "oid" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "map": [ { "key": "u1", "type": "template", "value": "jio" } ], "type": "map" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "6", "type": "fls" }
其中 countingMethod=ITEM_SOLD
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Sales Item Sold", "parameter": [ { "key": "countingMethod", "type": "template", "value": "ITEM_SOLD" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "quantity", "type": "template", "value": "1" }, { "key": "revenue", "type": "template", "value": "{{revenue}}" }, { "key": "orderId", "type": "template", "value": "oid" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "map": [ { "key": "u1", "type": "template", "value": "ji" } ], "type": "map" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "7", "type": "fls" }
函数调用
类型代码
_fc
参数
键 | 类型 | 备注 |
---|---|---|
functionName |
template |
|
functionArgument |
map |
映射列表,每个映射都有一个 [key 、value ] 对。 |
示例
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Function Call", "parameter": [ { "key": "functionName", "type": "template", "value": "fn" }, { "key": "functionArgument", "map": [ { "key": "argkey1", "type": "template", "value": "argval1" } ], "type": "map" } ], "tagId": "8", "type": "_fc" }
Universal Analytics
类型代码
ua
参数
键 | 类型 | 备注 |
---|---|---|
trackingId |
template |
|
type |
template |
以下各项中的一项:TRACK_APPVIEW 、TRACK_EVENT 、TRACK_SOCIAL 、TRACK_TIMING 、TRACK_EXCEPTION 。 |
contentGroup |
list |
列表中的每个参数都是一个映射;每个映射参数都应有两个子参数:一个子参数的键为 index ,另一个子参数的键为 group 。 |
dimension |
list |
列表中的每个参数都是一个映射;每个映射参数都应有两个子参数:一个子参数的键为 index ,另一个子参数的键为 dimension 。 |
metric |
list |
列表中的每个参数都是一个映射;每个映射参数都应有两个子参数:一个子参数的键为 index ,另一个子参数的键为 metric 。 |
fieldsToSet |
list |
可选。列表中的每个参数都是一个映射;每个映射参数都应有两个子参数:一个子参数的键为 fieldName ,另一个子参数的键为 value 。以下字段现在仅可使用 fieldsToSet 访问:anonymizeIp、sessionControl、appName、appVersion、screenName(以前称为 contentDescription)、sampleRate。 |
nonInteraction |
boolean 或 template |
适用于 trackType=TRACK_EVENT |
eventCategory |
template |
适用于 trackType=TRACK_EVENT |
eventAction |
template |
适用于 trackType=TRACK_EVENT |
eventLabel |
template |
适用于 trackType=TRACK_EVENT |
eventValue |
template |
适用于 trackType=TRACK_EVENT |
socialNetwork |
template |
适用于 trackType=TRACK_SOCIAL |
socialAction |
template |
适用于 trackType=TRACK_SOCIAL |
socialActionTarget |
template |
适用于 trackType=TRACK_SOCIAL |
timingVar |
template |
适用于 trackType=TRACK_TIMING |
timingCategory |
template |
适用于 trackType=TRACK_TIMING |
timingLabel |
template |
适用于 trackType=TRACK_TIMING |
timingValue |
template |
适用于 trackType=TRACK_TIMING |
exceptionDescription |
template |
适用于 trackType=TRACK_EXCEPTION |
exceptionFatal |
boolean 或 template |
适用于 eventType=TRACK_EXCEPTION 。如果类型为 template ,则值应引用计算结果为 boolean 的宏。 |
示例
其中 trackType=TRACK_APPVIEW
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics App View", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_APPVIEW" }, { "key": "contentGroup", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "group", "type": "template", "value": "cg0" } ], "type": "map" } ], "type": "list" }, { "key": "dimension", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "dimension", "type": "template", "value": "dim0" } ], "type": "map" } ], "type": "list" }, { "key": "metric", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "metric", "type": "template", "value": "cm0" } ], "type": "map" } ], "type": "list" }, { "key": "fieldsToSet", "list": [ { "map": [ { "key": "fieldName", "type": "template", "value": "fn0" }, { "key": "value", "type": "template", "value": "fv0" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "anonymizeIp" }, { "type": "template", "key": "value", "value": "true" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "appName" }, { "type": "template", "key": "value", "value": "myApp" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "sessionControl" }, { "type": "template", "key": "value", "value": "mySessionControl" } ], "type": "map" } ], "type": "list" } ], "tagId": "9", "type": "ua" }
其中 trackType=TRACK_EVENT
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Event", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_EVENT" }, { "key": "nonInteraction", "type": "boolean", "value": "true" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "eventCategory", "type": "template", "value": "cat" }, { "key": "eventAction", "type": "template", "value": "act" }, { "key": "eventLabel", "type": "template", "value": "label" }, { "key": "eventValue", "type": "template", "value": "value" } ], "tagId": "10", "type": "ua" }
其中 trackType=TRACK_SOCIAL
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Social", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_SOCIAL" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "socialNetwork", "type": "template", "value": "network" }, { "key": "socialAction", "type": "template", "value": "action" }, { "key": "socialActionTarget", "type": "template", "value": "action-target" } ], "tagId": "11", "type": "ua" }
其中 trackType=TRACK_TIMING
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Timing", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_TIMING" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "timingVar", "type": "template", "value": "var" }, { "key": "timingCategory", "type": "template", "value": "cat" }, { "key": "timingLabel", "type": "template", "value": "label" }, { "key": "timingValue", "type": "template", "value": "value" } ], "tagId": "12", "type": "ua" }
其中 trackType=TRACK_EXCEPTION
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Exception", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_EXCEPTION" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "exceptionDescription", "type": "template", "value": "description" }, { "key": "exceptionFatal", "type": "boolean", "value": "true" } ], "tagId": "13", "type": "ua" }
自定义图片代码
类型代码
img
参数
键 | 类型 | 备注 |
---|---|---|
useCacheBuster |
boolean |
不允许使用宏。 |
url |
template |
|
cacheBusterQueryParam |
template |
示例
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Custom Image Tag", "parameter": [ { "key": "useCacheBuster", "type": "boolean", "value": "true" }, { "key": "url", "type": "template", "value": "http://www.example.com" }, { "key": "cacheBusterQueryParam", "type": "template", "value": "gtmcb" } ], "tagId": "14", "type": "img" }