本文档介绍了可以为 Google 跟踪代码管理器代码设置的参数。
简介
每个 Google 跟踪代码管理器代码都有一个用于自我识别的 type 代码。此外，大多数代码都包含参数（key，type 对），您可以在创建或更新代码时将其设为“参数对象”的一部分。要详细了解如何使用参数对象设置这些参数，请参阅参数参考。
网络代码
自定义 HTML 代码
类型代码
html
参数
| 键 | 类型 |
|---|---|
html |
template |
convertJsValuesToExpressions |
boolean |
usePostscribe |
boolean |
示例
{
"liveOnly": false,
"name": "Sample Custom HTML",
"parameter": [
{
"key": "html",
"type": "template",
"value": "<script>alert('hello world')</script>"
},
{
"key": "convertJsValuesToExpressions",
"type": "boolean",
"value": "true"
},
{
"key": "usePostscribe",
"type": "boolean",
"value": "false"
}
],
"type": "html"
}
自定义图片代码
类型代码
img
参数
| 键 | 类型 |
|---|---|
useCacheBuster |
boolean |
url |
template |
cacheBusterQueryParam |
template |
示例
{
"liveOnly": false,
"name": "Sample Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "//{{a}}"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"type": "img"
}
事件监听器
链接点击监听器
类型代码
lcl
参数
| 键 | 类型 | 备注 |
|---|---|---|
checkValidation |
boolean |
|
waitForTags |
boolean |
|
waitForTagsTimeout |
template |
毫秒数。 指定 waitForTags=true 的时间。
|
示例
{
"name": "Sample Link Click Listener",
"liveOnly": false,
"parameter": [
{
"type": "boolean",
"key": "waitForTags",
"value": "true"
},
{
"type": "boolean",
"key": "checkValidation",
"value": "true"
},
{
"type": "template",
"key": "waitForTagsTimeout",
"value": "2000"
}
],
"type": "lcl",
}
表单提交监听器
类型代码
fsl
参数
| 键 | 类型 | 备注 |
|---|---|---|
waitForTags |
boolean |
|
checkValidation |
boolean |
|
waitForTagsTimeout |
template |
毫秒数。 指定 waitForTags=true 的时间。 |
示例
{
"liveOnly": false,
"name": "Sample Form Submit Listener",
"parameter": [
{
"key": "waitForTags",
"type": "boolean",
"value": "false"
},
{
"key": "checkValidation",
"type": "boolean",
"value": "false"
}
],
"type": "fsl"
}
点击监听器
类型代码
cl
参数
无
示例
{
"liveOnly": false,
"name": "Sample Click Listener",
"type": "cl"
}
计时器监听器
类型代码
tl
参数
| 键 | 类型 | 备注 |
|---|---|---|
eventName |
template |
|
interval |
template |
毫秒数 |
limit |
template |
触发次数上限 |
示例
{
"liveOnly": false,
"name": "Sample Timer Listener",
"parameter": [
{
"key": "eventName",
"type": "template",
"value": "gtm.timer"
},
{
"key": "interval",
"type": "template",
"value": "{{a}}"
},
{
"key": "limit",
"type": "template",
"value": "5"
}
],
"type": "tl"
}
JavaScript 错误监听器
类型代码
jel
参数
无
示例
{
"liveOnly": false,
"name": "Sample JavaScript Error Listener",
"type": "jel"
}
历史记录监听器
类型代码
hl
参数
无
示例
{
"liveOnly": false,
"name": "Sample History Listener",
"type": "hl"
}
展示广告跟踪
Floodlight 计数器
类型代码
flc
参数
| 键 | 类型 | 备注 |
|---|---|---|
ordinalType |
template |
STANDARD、UNIQUE、SESSION 中的一个
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
useImageTag |
boolean |
|
customVariable |
list |
[key、value] 对 |
userVariable |
template |
代码的 u= 变量。 |
transactionVariable |
template |
代码的 tran= 变量。 |
sessionId |
template |
指定 ordinalType 是否为 SESSION。 |
示例
{
"liveOnly": false,
"name": "Sample Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "{{a}}"
},
{
"key": "groupTag",
"type": "template",
"value": "{{b}}"
},
{
"key": "activityTag",
"type": "template",
"value": "{{c}}"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u2"
},
{
"type": "template",
"key": "value",
"value": "u2_custom_var"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u1"
},
{
"type": "template",
"key": "value",
"value": "u1_custom_var"
}
]
},
{
"key": "userVariable",
"type": "template",
"value": ""
},
{
"key": "transactionVariable",
"type": "template",
"value": ""
},
{
"type": "template",
"key": "sessionId",
"value": "MySessionId"
}
],
"type": "flc"
}
Floodlight 销售
类型代码
fls
参数
| 键 | 类型 | 备注 |
|---|---|---|
countingMethod |
template |
TRANSACTIONS 或 ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
|
useImageTag |
boolean |
|
customVariable |
map |
映射列表，每个映射都有一个 [key、value] 对。 |
userVariable |
template |
代码的 u= 变量。 |
transactionVariable |
template |
代码的 tran= 变量。 |
quantity |
template |
指定 countingMethod 是否为 ITEM_SOLD |
示例
{
"name": "Sample Floodlight Sales Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "countingMethod",
"value": "TRANSACTIONS"
},
{
"type": "template",
"key": "advertiserId",
"value": "{{a}}"
},
{
"type": "template",
"key": "groupTag",
"value": "{{b}}"
},
{
"type": "template",
"key": "activityTag",
"value": "{{c}}"
},
{
"type": "template",
"key": "revenue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "{{b}}"
},
{
"type": "boolean",
"key": "useImageTag",
"value": "false"
},
{
"type": "map",
"key": "customVariable",
"map": [
{
"type": "template",
"key": "u2",
"value": "u2_custom_var"
},
{
"type": "template",
"key": "u1",
"value": "u1_custom_var"
}
]
},
{
"type": "template",
"key": "userVariable",
"value": "u_var"
},
{
"type": "template",
"key": "transactionVariable",
"value": "tran_var"
}
],
"type": "fls"
}
Mediaplex - IFRAME MCT 代码
类型代码
mpm
参数
| 键 | 类型 | 备注 |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
pageName |
template |
|
uniqueUserId |
template |
可选。 |
示例
{
"name": "Sample Mediaplex IFRAME MCT Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "pageName",
"value": "{{a}}"
}
],
"type": "mpm"
}
Mediaplex - 标准 IMG ROI 代码
类型代码
mpr
参数
| 键 | 类型 | 备注 |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
uniqueUserId |
template |
可选。 |
示例
{
"name": "Sample Mediaplex Standard IMG ROI Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "uniqueUserId",
"value": "MyUniqueId"
}
],
"type": "mpr"
}
Turn Conversion Tracking
类型代码
tc
参数
| 键 | 类型 | 备注 |
|---|---|---|
customerId |
template |
Data Contract ID |
orderId |
template |
可选。 |
orderValue |
template |
可选。 |
optOut |
template |
可选。 |
示例
{
"name": "Sample Turn Conversion Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "MyOrderId"
},
{
"type": "template",
"key": "orderValue",
"value": "MyOrderValue"
},
{
"type": "template",
"key": "optOut",
"value": "MyOptOut"
}
],
"type": "tc"
}
再营销
AdRoll Smart Pixel
类型代码
asp
参数
| 键 | 类型 | 备注 |
|---|---|---|
customerId |
template |
adroll_adv_id |
pixelId |
template |
adroll_pix_id |
conversionValueInDollars |
template |
可选。 |
customData |
map |
可选。映射列表，每个映射都有一个 [key、value] 对。 |
segmentName |
template |
可选。 |
示例
{
"name": "Sample AdRoll Smart Pixel",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionValueInDollars",
"value": "conversionValue"
},
{
"type": "map",
"key": "customData",
"map": [
{
"type": "template",
"key": "key2",
"value": "World"
},
{
"type": "template",
"key": "key1",
"value": "Hello"
}
]
},
{
"type": "template",
"key": "segmentName",
"value": "SegmentName"
}
],
"type": "asp"
}
Google Ads 再营销
类型代码
sp
参数
| 键 | 类型 | 备注 |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
可选。 |
customParamsFormat |
template |
DATA_LAYER 或 USER_SPECIFIED |
dataLayerVariable |
template |
适用于 customParamsFormat = DATA_LAYER |
googleCustomParams |
list |
适用于 customParamsFormat = USER_SPECIFIED |
googleScreenName |
template |
可选。 |
示例
其中 customParamFormat = DATA_LAYER：
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "DATA_LAYER"
},
{
"type": "template",
"key": "dataLayerVariable",
"value": "{{e}}"
}
],
"type": "sp"
}
其中 customParamFormat = USER_SPECIFIED：
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "USER_SPECIFIED"
},
{
"type": "list",
"key": "googleCustomParams",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key2"
},
{
"type": "template",
"key": "value",
"value": "World"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key1"
},
{
"type": "template",
"key": "value",
"value": "Hello"
}
]
}
]
}
],
"type": "sp"
}
Turn Data Collection
类型代码
tdc
参数
| 键 | 类型 | 备注 |
|---|---|---|
customerId |
template |
|
categoryId |
template |
可选。 |
keyword |
template |
可选。 |
dataProviderId |
template |
可选。 |
optOut |
template |
可选。 |
示例
{
"name": "Sample Turn Data Collection Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "categoryId",
"value": "myCategoryId"
},
{
"type": "template",
"key": "keyword",
"value": "myKeyword"
},
{
"type": "template",
"key": "dataProviderId",
"value": "myDataProviderId"
},
{
"type": "template",
"key": "optOut",
"value": "myOptOut"
}
],
"type": "tdc"
}
搜索
Google Ads 转化跟踪
请参阅移动代码部分中的 Google Ads 转化跟踪
Marin Software
类型代码
ms
参数
| 键 | 类型 | 备注 |
|---|---|---|
type |
template |
TRACK_PAGEVIEW 或 TRACK_TRANSACTION |
clientId |
template |
|
anonymizeIp |
boolean |
可选。 |
conversionType |
template |
适用于 type = TRACK_TRANSACTION。 |
useDataLayer |
boolean |
适用于 type = TRACK_TRANSACTION |
orderId |
template |
适用于 useDataLayer = false |
product |
template |
适用于 useDataLayer = false |
price |
template |
适用于 useDataLayer = false |
category |
template |
适用于 useDataLayer = false |
quantity |
template |
适用于 useDataLayer = false |
currencyCode |
template |
适用于 useDataLayer = false |
示例
其中 type=TRACK_PAGEVIEW：
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
}
],
"type": "ms"
}
其中 type = TRACK_TRANSACTION 和 useDataLayer =
true：
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "true"
}
],
"type": "ms"
}
其中 type = TRACK_TRANSACTION 和 useDataLayer =
false：
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "product",
"value": "myProduct"
},
{
"type": "template",
"key": "price",
"value": "myPrice"
},
{
"type": "template",
"key": "category",
"value": "myCategory"
},
{
"type": "template",
"key": "quantity",
"value": "myQuantity"
},
{
"type": "template",
"key": "currencyCode",
"value": "myCurrencyCode"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "false"
}
],
"type": "ms"
}
受众群体
AdAdvisor
类型代码
_ta
参数
| 键 | 类型 |
|---|---|
subscriberId |
template |
示例
{
"name": "Sample AdAdvisor Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "subscriberId",
"value": "{{a}}"
}
],
"type": "_ta",
}
Bizo Insight
类型代码
bzi
参数
示例
Dstillery Universal Pixel
类型代码
m6d
参数
| 键 | 类型 | 备注 |
|---|---|---|
id |
template |
|
title |
template |
可选。 |
domain |
template |
可选。 |
company |
template |
可选。 |
location |
template |
可选。 |
employeeRange |
template |
可选。 |
standardIndustrialClassification |
template |
可选。 |
email |
template |
可选。 |
| 键 | 类型 | 备注 |
|---|---|---|
pixelId |
template |
|
pixelCheckValue |
template |
|
orderId |
template |
可选。 |
revenue |
template |
可选。 |
namespaceId |
template |
|
namespaceCheckValue |
template |
|
namespaceCode |
template |
示例
{
"name": "Sample Dstillery Pixel Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "revenue",
"value": "myRevenue"
},
{
"type": "template",
"key": "namespaceId",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCode",
"value": "{{a}}"
}
],
"type": "m6d"
}
VisualDNA 转化代码
类型代码
vdc
参数
| 键 | 类型 | 说明 |
|---|---|---|
apiAccountKey |
template |
|
conversionId |
template |
|
identitySyncPlatformCode |
template |
可选。 |
示例
{
"name": "Sample Visual DNA Conversion Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "apiAccountKey",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionId",
"value": "{{a}}"
},
{
"type": "template",
"key": "identitySyncPlatformCode",
"value": "mySyncPlatformCode"
}
],
"type": "vdc"
}
Analytics
Universal Analytics
类型代码
ua
参数
| 键 | 类型 | 备注 |
|---|---|---|
trackingId |
template |
|
type |
template |
TRACK_PAGEVIEW、TRACK_EVENT、TRACK_TRANSACTION、TRACK_SOCIAL、TRACK_TIMING、DECORATE_LINK、DECORATE_FORM 中的一个。 |
contentGroup |
list |
可选。映射列表，每个映射都有一个 index 键和一个 group 键。 |
dimension |
list |
可选。映射列表，每个映射都有一个 index 键和一个 dimension 键。 |
metric |
list |
可选。映射列表，每个映射都有一个 index 键和一个 metric 键。 |
functionName |
template |
可选。 |
fieldsToSet |
map |
可选。列表中的每个参数都是一个映射；每个映射参数都应有两个子参数：一个子参数的键为 fieldName，另一个子参数的键为 value。以下字段现在仅可使用 fieldsToSet 访问：anonymizeIp、sessionControl、referrer、page、title（以前称为 documentTitle）、cookieName、cookieDomain、sampleRate、cookieExpires（以前称为 cookieExpiration）、cookiePath、forceSSL（以前称为 forceSsl）、allowLinker。
|
doubleClick |
boolean |
可选。 |
trackerName |
template |
可选。当 setTrackerName == true 时，可以指定 trackerName。 |
useDebugVersion |
boolean |
可选。 |
autoLinkDomains |
template |
可选。可为 TRACK_PAGEVIEW 指定该字段。 |
linkId |
template |
可选。启用增强的链接归因。 |
decorateFormsAutoLink |
boolean |
可选。可为 TRACK_PAGEVIEW 指定该字段。 |
setTrackerName |
boolean |
可选。 |
useHashAutoLink |
boolean |
可选。 |
enableEcommerce |
boolean |
可选。 |
useEcommerceDataLayer |
boolean |
可选。只能为 eventType=TRACK_EVENT 和/或 TRACK_PAGEVIEW 指定。 |
ecommerceMacroData |
template |
可选。只能在 useEcommerceDataLayer=false 时为 eventType=TRACK_EVENT 和/或 TRACK_PAGEVIEW 指定。 |
eventCategory |
template |
适用于 eventType=TRACK_EVENT |
eventAction |
template |
适用于 eventType=TRACK_EVENT |
eventLabel |
template |
适用于 eventType=TRACK_EVENT |
eventValue |
template |
适用于 eventType=TRACK_EVENT |
nonInteraction |
template |
适用于 eventType=TRACK_EVENT |
socialNetwork |
template |
适用于 eventType=TRACK_SOCIAL |
socialAction |
template |
适用于 eventType=TRACK_SOCIAL |
socialActionTarget |
template |
适用于 eventType=TRACK_SOCIAL |
timingVar |
template |
适用于 eventType=TRACK_TIMING |
timingCategory |
template |
适用于 eventType=TRACK_TIMING |
timingLabel |
template |
适用于 eventType=TRACK_TIMING |
timingValue |
template |
适用于 eventType=TRACK_TIMING |
useHashDecorateLink |
boolean |
适用于 eventType=DECORATE_LINK |
useHashDecorateForm |
boolean |
适用于 eventType=DECORATE_FORM |
示例
其中 trackType=TRACK_PAGEVIEW：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup"
}
]
}
]
},
{
"type": "list",
"key": "dimension",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "dimension",
"value": "myCustomDimension"
}
]
}
]
},
{
"type": "list",
"key": "metric",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "metric",
"value": "myCustomMetric"
}
]
}
]
},
{
"type": "list",
"key": "fieldsToSet",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "myFieldName"
},
{
"type": "template",
"key": "value",
"value": "myFieldValue"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "allowLinker"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "referrer"
},
{
"type": "template",
"key": "value",
"value": "myDocReferrer"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "page"
},
{
"type": "template",
"key": "value",
"value": "myDocPath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "title"
},
{
"type": "template",
"key": "value",
"value": "myDocTitle"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sampleRate"
},
{
"type": "template",
"key": "value",
"value": "mySampleRate"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieName"
},
{
"type": "template",
"key": "value",
"value": "myCookieName"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieDomain"
},
{
"type": "template",
"key": "value",
"value": "myCookieDomain"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookiePath"
},
{
"type": "template",
"key": "value",
"value": "myCookiePath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieExpires"
},
{
"type": "template",
"key": "value",
"value": "myCookieExpirationInSeconds"
}
]
}
]
},
{
"type": "template",
"key": "trackerName",
"value": "myCustomTrackerName"
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "template",
"key": "autoLinkDomains",
"value": "myAutoLinkDomain"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "boolean",
"key": "decorateFormsAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
},
{
"type": "boolean",
"key": "useHashAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "enableEcommerce",
"value": "false"
}
],
"type": "ua"
}
其中 trackType=TRACK_EVENT：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
"type": "ua"
}
其中 trackType=TRACK_TRANSACTION：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
}
],
"type": "ua"
}
其中 trackType=TRACK_SOCIAL：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "myNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "myAction"
},
{
"type": "template",
"key": "socialActionTarget",
"value": "myActionTarget"
}
],
"type": "ua"
}
其中 trackType=TRACK_TIMING：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingVar",
"value": "myVar"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingValue",
"value": "myValue"
}
],
"type": "ua"
}
其中 trackType=DECORATE_LINK：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ua"
}
其中 trackType=DECORATE_FORM：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_FORM"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ua"
}
传统 Google Analytics
类型代码
ga
参数
| 键 | 类型 | 备注 |
|---|---|---|
webPropertyId |
template |
|
type |
template |
以下各项中的一项：TRACK_PAGEVIEW、TRACK_EVENT、
LINK |
siteSpeedSampleRate |
template |
结果应为数字百分比值 (0..100)。 |
cookiePath |
template |
|
page |
template |
|
domainName |
template |
|
allowLinker |
boolean |
|
sampleRate |
integer |
值介于 0 到 100 之间 |
campaignCookieTimeout |
template |
结果应为表示超时的数值（以毫秒为单位）。 |
allowAnchor |
boolean |
|
sessionCookieTimeout |
template |
结果应为表示超时的数值（以毫秒为单位）。 |
doubleClick |
boolean |
|
hitCallback |
template |
|
ignoredRef |
list |
要忽略的引荐来源网址列表。 |
ignoredRef[].value |
template |
引荐来源网址的名称 |
customVar |
list |
映射列表。每个自定义变量一个映射。 |
customVar[].slot |
integer |
|
customVar[].name |
template |
|
customVar[].value |
template |
|
customVar[].scope |
integer |
1 表示匹配级范围，2 表示会话级范围，3 表示用户级范围。 |
organic |
list |
|
organic[].searchEngine |
template |
|
organic[].queryParamName |
template |
|
organic[].prepend |
boolean |
|
ignoredOrganic |
list |
要忽略的关键字列表。 |
ignoredOrganic[].value |
template |
要忽略的关键字。 |
title |
template |
|
campaignSourceOverride |
template |
|
campaignMediumOverride |
template |
|
campaignTermOverride |
template |
|
campaignContentOverride |
template |
|
campaignNameOverride |
template |
|
anonymizeIp |
boolean |
|
linkId |
boolean |
可选。启用增强的链接归因。 |
contentGroup |
list |
映射列表。 |
contentGroup[].index |
template |
结果必须为整数。 |
contentGroup[].group |
template |
群组名称。 |
campContentKey |
template |
|
campMediumKey |
template |
|
campNameKey |
template |
|
campNoKey |
template |
|
campSourceKey |
template |
|
campTermKey |
template |
|
campaignTrack |
boolean |
|
clientInfo |
template |
|
detectFlash |
template |
|
detectTitle |
template |
|
localGifPath |
template |
|
sendHitstToGoogle |
template |
|
referrerOverride |
template |
|
visitorCookieTimeout |
template |
毫秒数。 |
trackerName |
template |
|
cookiePathCopy |
list |
Cookie 路径列表。 |
cookiePathCopy[].value |
template |
Cookie 路径。 |
useDebugVersion |
boolean |
|
forceSsl |
boolean |
|
setTrackerName |
boolean |
|
eventCategory |
template |
适用于 trackType=TRACK_EVENT |
eventAction |
template |
适用于 trackType=TRACK_EVENT |
eventLabel |
template |
适用于 trackType=TRACK_EVENT |
eventValue |
template |
适用于 trackType=TRACK_EVENT |
nonInteraction |
boolean |
适用于 trackType=TRACK_EVENT |
targetUrl |
template |
适用于 trackType=LINK |
useHashLink |
boolean |
适用于 trackType=LINK |
formObject |
template |
适用于 trackType=LINK_BY_POST |
useHashLinkByPost |
boolean |
适用于 trackType=LINK_BY_POST |
currencyCode |
template |
可选。适用于 trackType=TRACK_TRANSACTION |
socialUseDataLayer |
boolean |
可选。适用于 trackType=TRACK_SOCIAL |
socialNetwork |
template |
适用于 trackType=TRACK_SOCIAL 和
socialUseDataLayer=false |
socialAction |
template |
适用于 trackType=TRACK_SOCIAL 和
socialUseDataLayer=false
|
socialPagePath |
template |
可选。适用于 trackType=TRACK_SOCIAL |
socialTarget |
template |
适用于 trackType=TRACK_SOCIAL 和
socialUseDataLayer=false |
timingCategory |
template |
适用于 trackType=TRACK_TIMING |
timingVariable |
template |
适用于 trackType=TRACK_TIMING |
timingTime |
template |
适用于 trackType=TRACK_TIMING |
timingLabel |
template |
适用于 trackType=TRACK_TIMING |
timingSampleRate |
template |
适用于 trackType=TRACK_TIMING |
useHashDecorateLink |
boolean |
适用于 trackType=DECORATE_LINK |
useHashDecorateForm |
boolean |
适用于 trackType=DECORATE_FORM |
示例
其中 trackType=TRACK_PAGEVIEW：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "siteSpeedSampleRate",
"value": "{{sampleRatePercent}}"
},
{
"type": "template",
"key": "cookiePath",
"value": "myCookiePath"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "page",
"value": "myVirtualPagePath"
},
{
"type": "template",
"key": "domainName",
"value": "myDomainName"
},
{
"type": "boolean",
"key": "allowLinker",
"value": "true"
},
{
"type": "integer",
"key": "sampleRate",
"value": "10"
},
{
"type": "template",
"key": "campaignCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "allowAnchor",
"value": "true"
},
{
"type": "template",
"key": "sessionCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "doubleClick",
"value": "true"
},
{
"type": "list",
"key": "ignoredRef",
"list": [
{
"type": "template",
"value": "referrer1Ignore"
},
{
"type": "template",
"value": "referrer2Ignore"
}
]
},
{
"type": "list",
"key": "customVar",
"list": [
{
"type": "map",
"map": [
{
"type": "integer",
"key": "slot",
"value": "1"
},
{
"type": "template",
"key": "name",
"value": "myCustomVar"
},
{
"type": "template",
"key": "value",
"value": "myCustomVarValue"
},
{
"type": "integer",
"key": "scope",
"value": "3"
}
]
}
]
},
{
"type": "list",
"key": "organic",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "searchEngine",
"value": "myOrganicSearchEngine"
},
{
"type": "template",
"key": "queryParamName",
"value": "mySearchQueryParamName"
},
{
"type": "boolean",
"key": "prepend",
"value": "true"
}
]
}
]
},
{
"type": "list",
"key": "ignoredOrganic",
"list": [
{
"type": "template",
"value": "keyword1Ignore"
},
{
"type": "template",
"value": "keyword2Ignore"
}
]
},
{
"type": "template",
"key": "title",
"value": "myPageTitle"
},
{
"type": "template",
"key": "campaignSourceOverride",
"value": "mySourceOverride"
},
{
"type": "template",
"key": "campaignMediumOverride",
"value": "myMediumOverride"
},
{
"type": "template",
"key": "campaignTermOverride",
"value": "myTermOverride"
},
{
"type": "template",
"key": "campaignContentOverride",
"value": "myContentOverride"
},
{
"type": "template",
"key": "campaignNameOverride",
"value": "myNameOverride"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "true"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup1"
}
]
}
]
},
{
"type": "template",
"key": "campContentKey",
"value": "myContentKey"
},
{
"type": "template",
"key": "campMediumKey",
"value": "myMediumKey"
},
{
"type": "template",
"key": "campNameKey",
"value": "myNameKey"
},
{
"type": "template",
"key": "campNoKey",
"value": "myNoOverrideKey"
},
{
"type": "template",
"key": "campSourceKey",
"value": "mySourceKey"
},
{
"type": "template",
"key": "campTermKey",
"value": "myTermKey"
},
{
"type": "boolean",
"key": "campaignTrack",
"value": "true"
},
{
"type": "boolean",
"key": "clientInfo",
"value": "true"
},
{
"type": "boolean",
"key": "detectFlash",
"value": "true"
},
{
"type": "boolean",
"key": "detectTitle",
"value": "true"
},
{
"type": "template",
"key": "localGifPath",
"value": "myLocalGIFPath"
},
{
"type": "boolean",
"key": "sendHitsToGoogle",
"value": "true"
},
{
"type": "template",
"key": "referrerOverride",
"value": "myReferrerOverride"
},
{
"type": "template",
"key": "visitorCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "template",
"key": "trackerName",
"value": "myTrackerName"
},
{
"type": "list",
"key": "cookiePathCopy",
"list": [
{
"type": "template",
"value": "/path/to/cookies1"
},
{
"type": "template",
"value": "/path/to/cookies2"
}
]
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "boolean",
"key": "forceSsl",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
}
],
"type": "ga"
}
其中 trackType=TRACK_EVENT：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
{
"type": "boolean",
"key": "nonInteraction",
"value": "false"
}
],
"type": "ga"
}
其中 trackType=LINK：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK"
},
{
"type": "template",
"key": "targetUrl",
"value": "TargetURL"
},
{
"type": "boolean",
"key": "useHashLink",
"value": "false"
}
],
"type": "ga"
}
其中 trackType=LINK_BY_POST：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK_BY_POST"
},
{
"type": "template",
"key": "formObject",
"value": "{{a}}"
},
{
"type": "boolean",
"key": "useHashLinkByPost",
"value": "false"
}
],
"type": "ga"
}
其中 trackType=TRACK_TRANSACTION：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "currencyCode",
"value": "{{a}}"
}
]
"type": "ga"
}
其中 trackType=TRACK_SOCIAL：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "mySocialNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "mySocialAction"
},
{
"type": "template",
"key": "socialTarget",
"value": "myTarget"
},
{
"type": "template",
"key": "socialPagePath",
"value": "myPagePaht"
}
],
"type": "ga"
}
其中 trackType=TRACK_TIMING：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingVariable",
"value": "myVariable"
},
{
"type": "template",
"key": "timingTime",
"value": "myTime"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingSampleRate",
"value": "{{sampleRatePercent}}"
}
],
"type": "ga"
}
其中 trackType=DECORATE_LINK：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ga"
}
其中 trackType=DECORATE_FORM：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ga"
}
ClickTale Standard
类型代码
cts
参数
| 键 | 类型 |
|---|---|
projectId |
template |
sampleRate |
template |
partition |
template |
示例
{
"name": "Sample ClickTale Standard Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "projectId",
"value": "{{a}}"
},
{
"type": "template",
"key": "sampleRate",
"value": "{{a}}"
},
{
"type": "template",
"key": "partition",
"value": "{{a}}"
}
],
"type": "cts"
}
comScore Unified Digital Measurement
类型代码
csm
参数
| 键 | 类型 |
|---|---|
clientId |
template |
示例
{
"name": "Sample comScore Unified Digital Measurement",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "clientId",
"value": "{{a}}"
}
],
"type": "csm"
}
移动代码
Google Ads 转化跟踪
类型代码
awct
参数
| 键 | 类型 |
|---|---|
googleConversionId |
template |
googleConversionLabel |
template |
googleConversionValue |
template |
示例
{
"liveOnly": false,
"name": "Google Ads Conversion Tracking",
"parameter": [
{
"key": "googleConversionId",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionLabel",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionValue",
"type": "template",
"value": "{{a}}"
}
],
"tagId": "1",
"type": "awct"
}
Google Ads 再营销
类型代码
sp
参数
| 键 | 类型 | 备注 |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
|
customParamsFormat |
template |
DATA_LAYER 或 USER_SPECIFIED |
googleScreenName |
template |
可选。 |
dataLayerVariable |
template |
适用于 customParamsFormat=DATA_LAYER；应引用数据层变量宏。 |
googleCustomParams |
list |
映射列表，每个映射都有一个 [key、value] 条目。 适用于 customParamsFormat=USER_SPECIFIED。 |
googleCustomParams[].key |
template |
|
googleCustomParams[].value |
template |
示例
其中 customParamsFormat=USER_SPECIFIED：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "USER_SPECIFIED"
},
{
"key": "customParams",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "cpk1"
},
{
"key": "value",
"type": "template",
"value": "cpv1"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "2",
"type": "sp"
}
其中 customParamsFormat=DATA_LAYER：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing DataLayer",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "DATA_LAYER"
},
{
"key": "dataLayerVariable",
"type": "template",
"value": "{{dlv}}"
}
],
"tagId": "3",
"type": "sp"
}
Floodlight 计数器
类型代码
flc
参数
| 键 | 类型 | 备注 |
|---|---|---|
ordinalType |
template |
STANDARD、UNIQUE、SESSION 中的一个
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
customVariable |
list |
[key、value] 对 |
userVariable |
template |
代码的 u= 变量。 |
transactionVariable |
template |
代码的 tran= 变量。 |
sessionId |
template |
指定 ordinalType 是否为 SESSION。 |
useImageTag |
boolean |
|
unrepeatable |
boolean |
可选。 |
示例
其中 ordinalType=STANDARD：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "u3"
},
{
"key": "value",
"type": "template",
"value": "bar"
}
],
"type": "map"
},
{
"map": [
{
"key": "key",
"type": "template",
"value": "u1"
},
{
"key": "value",
"type": "template",
"value": "foo"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "4",
"type": "flc"
}
其中 ordinalType=SESSION：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter Per Session",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "SESSION"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "sessionId",
"type": "template",
"value": "session-id"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "5",
"type": "flc"
}
Floodlight 销售
类型代码
fls
参数
| 键 | 类型 | 备注 |
|---|---|---|
countingMethod |
template |
TRANSACTIONS 或 ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
指定 countingMethod 是否为 ITEM_SOLD |
customVariable |
map |
映射列表，每个映射都有一个 [key、value] 对。 映射项键为介于 u1 到 u20 之间；映射项类型为“模板”。 |
userVariable |
template |
代码的 u= 变量。 |
transactionVariable |
template |
代码的 tran= 变量。 |
quantity |
template |
指定 countingMethod 是否为 ITEM_SOLD。 |
useImageTag |
boolean |
|
unrepeatable |
boolean |
可选。 |
示例
其中 countingMethod=TRANSACTIONS：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "TRANSACTIONS"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "jio"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "6",
"type": "fls"
}
其中 countingMethod=ITEM_SOLD：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales Item Sold",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "ITEM_SOLD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "quantity",
"type": "template",
"value": "1"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "ji"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "7",
"type": "fls"
}
函数调用
类型代码
_fc
参数
| 键 | 类型 | 备注 |
|---|---|---|
functionName |
template |
|
functionArgument |
map |
映射列表，每个映射都有一个 [key、value] 对。 |
示例
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Function Call",
"parameter": [
{
"key": "functionName",
"type": "template",
"value": "fn"
},
{
"key": "functionArgument",
"map": [
{
"key": "argkey1",
"type": "template",
"value": "argval1"
}
],
"type": "map"
}
],
"tagId": "8",
"type": "_fc"
}
Universal Analytics
类型代码
ua
参数
| 键 | 类型 | 备注 |
|---|---|---|
trackingId |
template |
|
type |
template |
以下各项中的一项：TRACK_APPVIEW、TRACK_EVENT、TRACK_SOCIAL、TRACK_TIMING、TRACK_EXCEPTION。 |
contentGroup |
list |
列表中的每个参数都是一个映射；每个映射参数都应有两个子参数：一个子参数的键为 index，另一个子参数的键为 group。 |
dimension |
list |
列表中的每个参数都是一个映射；每个映射参数都应有两个子参数：一个子参数的键为 index，另一个子参数的键为 dimension。 |
metric |
list |
列表中的每个参数都是一个映射；每个映射参数都应有两个子参数：一个子参数的键为 index，另一个子参数的键为 metric。 |
fieldsToSet |
list |
可选。列表中的每个参数都是一个映射；每个映射参数都应有两个子参数：一个子参数的键为 fieldName，另一个子参数的键为 value。以下字段现在仅可使用 fieldsToSet 访问：anonymizeIp、sessionControl、appName、appVersion、screenName（以前称为 contentDescription）、sampleRate。 |
nonInteraction |
boolean 或 template |
适用于 trackType=TRACK_EVENT |
eventCategory |
template |
适用于 trackType=TRACK_EVENT |
eventAction |
template |
适用于 trackType=TRACK_EVENT |
eventLabel |
template |
适用于 trackType=TRACK_EVENT |
eventValue |
template |
适用于 trackType=TRACK_EVENT |
socialNetwork |
template |
适用于 trackType=TRACK_SOCIAL |
socialAction |
template |
适用于 trackType=TRACK_SOCIAL |
socialActionTarget |
template |
适用于 trackType=TRACK_SOCIAL |
timingVar |
template |
适用于 trackType=TRACK_TIMING |
timingCategory |
template |
适用于 trackType=TRACK_TIMING |
timingLabel |
template |
适用于 trackType=TRACK_TIMING |
timingValue |
template |
适用于 trackType=TRACK_TIMING |
exceptionDescription |
template |
适用于 trackType=TRACK_EXCEPTION |
exceptionFatal |
boolean 或 template |
适用于 eventType=TRACK_EXCEPTION。如果类型为 template，则值应引用计算结果为 boolean 的宏。 |
示例
其中 trackType=TRACK_APPVIEW：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics App View",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_APPVIEW"
},
{
"key": "contentGroup",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "group",
"type": "template",
"value": "cg0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "dimension",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "dimension",
"type": "template",
"value": "dim0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "metric",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "metric",
"type": "template",
"value": "cm0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "fieldsToSet",
"list": [
{
"map": [
{
"key": "fieldName",
"type": "template",
"value": "fn0"
},
{
"key": "value",
"type": "template",
"value": "fv0"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "appName"
},
{
"type": "template",
"key": "value",
"value": "myApp"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "9",
"type": "ua"
}
其中 trackType=TRACK_EVENT：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Event",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EVENT"
},
{
"key": "nonInteraction",
"type": "boolean",
"value": "true"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "eventCategory",
"type": "template",
"value": "cat"
},
{
"key": "eventAction",
"type": "template",
"value": "act"
},
{
"key": "eventLabel",
"type": "template",
"value": "label"
},
{
"key": "eventValue",
"type": "template",
"value": "value"
}
],
"tagId": "10",
"type": "ua"
}
其中 trackType=TRACK_SOCIAL：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Social",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_SOCIAL"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "socialNetwork",
"type": "template",
"value": "network"
},
{
"key": "socialAction",
"type": "template",
"value": "action"
},
{
"key": "socialActionTarget",
"type": "template",
"value": "action-target"
}
],
"tagId": "11",
"type": "ua"
}
其中 trackType=TRACK_TIMING：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Timing",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_TIMING"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "timingVar",
"type": "template",
"value": "var"
},
{
"key": "timingCategory",
"type": "template",
"value": "cat"
},
{
"key": "timingLabel",
"type": "template",
"value": "label"
},
{
"key": "timingValue",
"type": "template",
"value": "value"
}
],
"tagId": "12",
"type": "ua"
}
其中 trackType=TRACK_EXCEPTION：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Exception",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EXCEPTION"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "exceptionDescription",
"type": "template",
"value": "description"
},
{
"key": "exceptionFatal",
"type": "boolean",
"value": "true"
}
],
"tagId": "13",
"type": "ua"
}
自定义图片代码
类型代码
img
参数
| 键 | 类型 | 备注 |
|---|---|---|
useCacheBuster |
boolean |
不允许使用宏。 |
url |
template |
|
cacheBusterQueryParam |
template |
示例
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "http://www.example.com"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"tagId": "14",
"type": "img"
}