Introduction to mobile tagging
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You can set up data collection in a mobile app through Google Tag Manager.
Tag Manager allows you to modify the way you set up your app without needing to
rebuild and resubmit the app code to app marketplaces. Most of the time, you
won't need to write a single line of code when you use Tag Manager.
Before you begin
Before you can use Tag Manager in your mobile app, set up the
Google Analytics for Firebase SDK,
which enables you to send app data to Google Analytics. You can also send
your app data to the products you integrate with Google Analytics. Once you
install the SDK, you can use Tag Manager to modify your data collection setup.
Next steps
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Last updated 2025-02-04 UTC.
[null,null,["Last updated 2025-02-04 UTC."],[[["\u003cp\u003eGoogle Tag Manager enables mobile app data collection without requiring code changes or app rebuilds.\u003c/p\u003e\n"],["\u003cp\u003eSetting up Google Analytics for Firebase SDK is a prerequisite for using Tag Manager in mobile apps, allowing data transmission to Google Analytics and other integrated products.\u003c/p\u003e\n"],["\u003cp\u003eTag Manager simplifies data collection modification after the SDK installation.\u003c/p\u003e\n"]]],["Google Tag Manager enables data collection setup in mobile apps without recoding or resubmitting to marketplaces. It largely eliminates the need for coding. Before using Tag Manager, the Google Analytics for Firebase SDK must be set up to transmit app data to Google Analytics and integrated products. Once the SDK is installed, Tag Manager can be used to modify the app's data collection configuration. Further resources on Google Tag Manager are provided for Android and iOS.\n"],null,["# Introduction to mobile tagging\n\nYou can set up data collection in a mobile app through Google Tag Manager.\nTag Manager allows you to modify the way you set up your app without needing to\nrebuild and resubmit the app code to app marketplaces. Most of the time, you\nwon't need to write a single line of code when you use Tag Manager.\n\nBefore you begin\n----------------\n\nBefore you can use Tag Manager in your mobile app, set up the\n[Google Analytics for Firebase SDK](https://firebase.google.com/docs/analytics),\nwhich enables you to send app data to Google Analytics. You can also send\nyour app data to the products you integrate with Google Analytics. Once you\ninstall the SDK, you can use Tag Manager to modify your data collection setup.\n\nNext steps\n----------\n\n- [Google Tag Manager for Android](/tag-platform/tag-manager/android/v5)\n- [Google Tag Manager for iOS](/tag-platform/tag-manager/ios/v5)"]]