Create a custom variable
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This guide will walk you through how to create a custom variable template. When
this variable is used, it will take an array of values and return them as a
comma delimited string.
To begin your first variable template, click Templates in the left
navigation and click the New button under the Variable Templates
section.
In the Info tab, define the variable's Name and Description.
Name is what will be presented to users when they go to implement this
variable throughout the Tag Manager user interface.
Description is just what it sounds like - a brief (200 characters or
less) description of what this variable does.
Click Refresh to preview your template.
To the right of the field inputs, there is a Template Preview window.
Every time a change is made in the editor, the Refresh button will
appear. Click Refresh to see what your changes do to the appearance of your
variable.
Click Fields to add fields to your variable template.
The Template Editor's Fields tab lets you create and edit fields in the
variable template. Fields are used to enter custom data, such as an account
ID. You can add the standard form elements like text fields, drop down
menus, radio buttons, and checkboxes.
Click Add Field and select Simple table. Replace the default name (e.g.
"simpleTable1") with "list". In the Template Preview, click Refresh.
Repeat this step for a Text Input and call it "array", two Checkboxes
called "use_array" and "sort", and a Text Input called "delimiter".
For "delimiter", give it a default value of "," by clicking the gear icon,
toggling "Default value" to on, and then filling in the new Default Value
input field.
Click the Code tab and enter sandboxed JavaScript in the editor:
var input = data.array;
if (!data.use_array) {
input = [];
for (var i = 0; i < data.list.length; i++) {
input.push(data.list[i].values);
}
}
if (data.sort) {
input.sort();
}
return input.join(data.delimiter || ',');
The code for this variable is fairly straightforward, but there are a few
things worth pointing out.
data
fields.
There are a few fields that are being accessed off of the data
global.
data
will contain the values that you set up in the previous step.
That's why we're able to access data.use_array
, data.sort
,
data.list
, and data.delimiter
.
delimiter
is set to a default value of ","
if data.delimiter
is
not provided. It's a good practice to set default values for a field if
one makes sense. This makes it easier for users to use the variable
template, since they don't have to fill out every field in order to use
the variable.
Click Save to save your progress. This will load any detected permissions
into the Template Editor.
Some Template APIs have permissions associated with them that dictate what
they can or cannot do. When you use a template API such as sendPixel
in
your code, Tag Manager will show relevant permissions in the Permissions
tab.
In the Template Preview tab, add some values for the "values" input, click
Run Code, and look at the Console to see the output for your variable.
If there are any errors, they will appear in the Console window.
Click Save, and close the Template Editor
The variable template should now be ready for use.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-09 UTC.
[null,null,["Last updated 2024-10-09 UTC."],[[["\u003cp\u003eThis guide provides step-by-step instructions to create a custom variable template in Google Tag Manager.\u003c/p\u003e\n"],["\u003cp\u003eThis template transforms an array of values into a comma-separated string using JavaScript code within the template.\u003c/p\u003e\n"],["\u003cp\u003eThe template utilizes fields like 'list', 'array', 'use_array', 'sort', and 'delimiter' to customize its functionality.\u003c/p\u003e\n"],["\u003cp\u003eUsers can preview and test the template using the 'Template Preview' and 'Console' sections within the editor.\u003c/p\u003e\n"],["\u003cp\u003eOnce saved, the custom variable template is ready to be implemented within Google Tag Manager.\u003c/p\u003e\n"]]],["To create a variable template that returns a comma-delimited string from an array, start by creating a new template, defining its name and description in the *Info* tab. Then, in the *Fields* tab, add fields for a simple table (\"list\"), text input (\"array\"), checkboxes (\"use_array\", \"sort\"), and text input (\"delimiter\"). In the *Code* tab, enter sandboxed JavaScript to process these fields, joining the array with the specified delimiter, and save. Then preview the result and save the variable.\n"],null,["# Create a custom variable\n\nThis guide will walk you through how to create a custom variable template. When\nthis variable is used, it will take an array of values and return them as a\ncomma delimited string.\n\n1. To begin your first variable template, click Templates in the left\n navigation and click the *New* button under the *Variable Templates*\n section.\n\n2. In the *Info* tab, define the variable's *Name* and *Description*.\n\n **Name** is what will be presented to users when they go to implement this\n variable throughout the Tag Manager user interface.\n\n **Description** is just what it sounds like - a brief (200 characters or\n less) description of what this variable does.\n3. Click *Refresh* to preview your template.\n\n To the right of the field inputs, there is a *Template Preview* window.\n Every time a change is made in the editor, the **Refresh** button will\n appear. Click Refresh to see what your changes do to the appearance of your\n variable.\n4. Click *Fields* to add fields to your variable template.\n\n The Template Editor's **Fields** tab lets you create and edit fields in the\n variable template. Fields are used to enter custom data, such as an account\n ID. You can add the standard form elements like text fields, drop down\n menus, radio buttons, and checkboxes.\n5. Click *Add Field* and select *Simple table* . Replace the default name (e.g.\n *\"simpleTable1\"* ) with *\"list\"* . In the *Template Preview* , click *Refresh*.\n\n Repeat this step for a *Text Input* and call it *\"array\"* , two *Checkboxes*\n called \"*use_array* \" and *\"sort\"* , and a *Text Input* called *\"delimiter\"* .\n For *\"delimiter\"* , give it a default value of \",\" by clicking the gear icon,\n toggling *\"Default value\"* to on, and then filling in the new Default Value\n input field.\n6. Click the *Code* tab and enter sandboxed JavaScript in the editor:\n\n var input = data.array;\n\n if (!data.use_array) {\n input = [];\n for (var i = 0; i \u003c data.list.length; i++) {\n input.push(data.list[i].values);\n }\n }\n\n if (data.sort) {\n input.sort();\n }\n\n return input.join(data.delimiter || ',');\n\n The code for this variable is fairly straightforward, but there are a few\n things worth pointing out.\n - `data` fields.\n\n There are a few fields that are being accessed off of the `data` global.\n `data` will contain the values that you set up in the previous step.\n That's why we're able to access `data.use_array`, `data.sort`,\n `data.list`, and `data.delimiter`.\n - `delimiter` is set to a default value of `\",\"` if `data.delimiter` is\n not provided. It's a good practice to set default values for a field if\n one makes sense. This makes it easier for users to use the variable\n template, since they don't have to fill out every field in order to use\n the variable.\n\n7. Click *Save* to save your progress. This will load any detected permissions\n into the Template Editor.\n\n Some Template APIs have [permissions](/tag-platform/tag-manager/templates/permissions) associated with them that dictate what\n they can or cannot do. When you use a template API such as `sendPixel` in\n your code, Tag Manager will show relevant permissions in the **Permissions**\n tab.\n8. In the *Template Preview* tab, add some values for the \"values\" input, click\n **Run Code** , and look at the *Console* to see the output for your variable.\n\n If there are any errors, they will appear in the **Console** window.\n9. Click *Save*, and close the Template Editor\n\n The variable template should now be ready for use."]]